Week 2
- 1. PR vs Marketing vs Advertising A WEEK 2 PRACTICE BY ADDICUS PATTON
- 2. THE QUICK AND DIRTY • MARKETING: All actions a company uses to pair their product or service to the customer • ADVERTISING: Marketing media that is bought or paid for. • PUBLIC RELATIONS: Marketing that is not purchased but earned through media coverage.
- 3. Marketing Examples • Advertising and Public relations fall under this umbrella. • Sweepstakes • Slogans • Packaging
- 4. Advertising Examples • Commercials • Billboards • Magazine ads • Internet Banner ads • Paid Advertisements • Product placement in movies and TV
- 5. Public Relations Examples • Radio Interviews • News paper or Magazine articles • Newscast reports • Celebrity recognition • Word of mouth • Social media mentions
- 6. Advertising Pros • Company has more control over the outcome. • Easier to predict timing and placement of mention Cons • Expensive to make • Costs money to research. • Often gets ignored or looked over • Very few commercials are well liked, most are ignored or forgotten quickly.
- 7. Public Relations Pros • More believable because it comes from an outside source from the company. • It doesn’t cost money • Builds trust in the company by validation from a known source. Cons • Sometimes unpredictable • Could have less exposure then advertisements • Social media can backfire or turn if not monitored.
- 8. Conclusion • PR and Advertising both have their merits under the Marketing umbrella. • Both should be used to build a strong Marketing strategy. • The use or overreliance on one method can create an unbalanced and ineffective campaign.