Welcome to my presentation ford motor company
- 1. My dream company name: Ford Motor
- 2. Name : Md Ashikur Rahaman Batch: 25 (G0044628) Email: [email protected] Contract: 01738194635
- 3. Ford Motor
- 4. Introduction. History. Mission and vision. Product and service. Swot analysis. -strengths. -weakness. -opportunities. -threats. why I choose this company.
- 5. Ford had its second-best year ever in 2016. The automaker posted impressive earnings and positive operating cash flow and launched 11 new vehicle models. Ford also announced the addition of 13 new electrified models over the next five years and doubled down on its investment in connectivity and mobility technologies so much so that it launched Ford Smart Mobility as a subsidiary dedicated to emerging mobility services. Like its domestic rival GM, Ford has invested in autonomous technologies it intends to have a fully autonomous model in commercial operation by 2021 but has taken a more incremental approach compared to relative upstarts like Tesla Motors. The company was founded in 1903 and is based in Dearborn, Mich.
- 6. Henry Ford built his first experimental car in a workshop behind his home in Detroit in 1896. After formation of the Ford Motor Company, the first Ford car was assembled at the Mack Avenue plant in July 1903. Five years later, in 1908, the highly successful Model T was introduced. Demand for this car was so great that Ford developed new mass production methods in order to manufacture it in sufficient quantities. In 1911 he established the industry’s first U.S. branch assembly plant (in Kansas City, Missouri) and opened the company’s first overseas production plant (in Manchester, England); in 1913 he introduced the world’s first moving assembly line for cars; and in 1914, to further improve labor productivity, he introduced the $5 daily wage for an eight-hour day (replacing $2.34 for a nine-hour day).
- 7. Visions Missions Ford’s vision statement is “people working together as a lean, global enterprise for automotive leadership.” The company also explains, “Automotive leadership is measured by the satisfaction of our customers, employees, investors, dealers, suppliers and communities.” Thus, Ford’s vision statement has the following major points Global leadership Emphasis on stakeholders Lean business One Team: “People working together as a lean, global enterprise for automotive leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction.” One Plan: “Aggressively restructure to operate profitably at the current demand and changing model mix; Accelerate development of new products our customers want and value; Finance our plan and improve our balance sheet; Work together effectively as one team.” One Goal: “An exciting viable Ford delivering profitable growth for all.”
- 8. ◦ Automobiles ◦ Current Marques ◦ Former Marques ◦ Trucks ◦ Buses ◦ Tractors ◦ Financial services ◦ Automotive components
- 9. Ford’s Strengths Strong position in the American auto market. Ford’s U.S. market share in the market for cars and light trucks in August 2015 was 14.8%, making it number two to General Motors Corporation. Ford’s biggest market is the United States, which has been doing better economically than the two other large markets, China and Europe, in recent years. Ford has some popular models, including the F150 pickup truck, the Transit Connect work van, the Fusion sedan and the Explorer SUV. Strong financial position. Ford reported a free cash flow of $3.477 billion in June 2015. Proven expertise in manufacturing, research and development and automobile marketing. Strong dealership network. Ford currently has 7,500, according to Automotive News.
- 10. Inability to match the production capabilities or sales volume of the top five automakers: Toyota, Volkswagen, General Motors, Renault-Nissan and Hyundai Kia. Both Toyota and Volkswagen produced over 10 million vehicles in 2014, or twice as many as Ford data provided by Statist indicates. Poor reputation of American auto brands compared to European and Japanese competitors. Lincoln in particular is widely considered an inferior product to British and Germany luxury cars, even in the United States. Heavy dependence on U.S. and European auto markets. Most experts believe future growth in car sales will be in emerging markets such as China and India. Large operations in Europe, where car sales have been stagnant in recent years. Ford’s reputation as a working- or middle-class brand, which makes it hard to market vehicles to the upwardly mobile.
- 11. Inability to match the production capabilities or sales volume of the top five automakers: Toyota, Volkswagen, General Motors, Renault-Nissan and Hyundai Kia. Both Toyota and Volkswagen produced over 10 million vehicles in 2014, or twice as many as Ford data provided by Statist indicates. Poor reputation of American auto brands compared to European and Japanese competitors. Lincoln in particular is widely considered an inferior product to British and Germany luxury cars, even in the United States. Heavy dependence on U.S. and European auto markets. Most experts believe future growth in car sales will be in emerging markets such as China and India. Large operations in Europe, where car sales have been stagnant in recent years. Ford’s reputation as a working- or middle-class brand, which makes it hard to market vehicles to the upwardly mobile.
- 12. Ford Credit also purchases receivables generated by the Company and its subsidiaries, primarily related to the sale of parts and accessories to dealers, Ford-related loans, and certain used vehicles from daily rental fleet companies. Ford Credit does business in the United States and Canada through business centers. That’s why I choose this dream company .