What is a User Experience?
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The document discusses user experience (UX) and its importance. It provides an example of a website that has a good user interface (UI) but poor user experience (UX), frustrating a user trying to purchase a book. The document then defines UX, according to Don Norman, as encompassing a user's entire interaction with a company, its services, and products. It notes that UX concerns usability, ease of use, speed, and attractiveness, all impacting customer satisfaction. The rest of the document discusses UX design responsibilities like research, wireframing, prototyping, testing, and ongoing adjustments based on feedback.
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What is a User Experience?
- 1. U S E R E X P E R I E N C E W H A T I S A
- 2. WWW.DOTINUM.COM Imagine you want to buy the latest book by your favourite author and that this book concerns marketing.
- 3. WWW.DOTINUM.COM You open the website of a bookstore and you are impressed by its layout.
- 4. WWW.DOTINUM.COM But wait. It looks amazing, however.. where is that book?!
- 5. WWW.DOTINUM.COM You are looking for it for about 10 minutes and you get the impression that it has been hidden away from view.
- 6. WWW.DOTINUM.COM Finally you manage to find it so you proceed to the checkout process. It turns out that this step is even worse than the previous one. It’s so complicated and long… does it ever end?!
- 7. WWW.DOTINUM.COM Well, in the end you are so angy that you don’t finish the process of buying. Moreover, you don’t want to look at this beautiful but impractical website anymore.
- 8. WWW.DOTINUM.COM This is a classic example of a great User Interface (UI) but a poor UserExperience (UX). UI concerns the general layout of a product. UX is concerned with a customer’s impression when using it.
- 9. WWW.DOTINUM.COM According to Don Norman – director of Design Lab at the University of California and former Vice President of Apple, User Experience: “encompasses all aspects of the end-user’s interaction with the company,its services, and its products.”
- 10. WWW.DOTINUM.COM Basically, we can say that UX is user feedback concerning the usability of a product. It matters what they feel while becoming familiar with your products or services. It concerns the ease of use, speed of working and the attractiveness or usefulness of a product. All these elements have an impact on customer satisfaction or dissatisfaction with a product.
- 11. WWW.DOTINUM.COM User Experience honeycomb AS THERE ARE FAR MORE ASPECTS OF UX THAN ONLY USABILITY PETER MORVILLE, A PIONEER IN THE UX FIELD,CREATED THE USER EXPERIENCE HONEYCOMB. THE MAIN AIM OF BUILDING THIS SCHEME WAS TO EDUCATE CUSTOMERS AND HELP THEM UNDERSTAND THE IDEA OF UX.
- 12. WWW.DOTINUM.COM User Experience honeycomb shows that User Experience is something much more complex than it seems to be. It can help designers find areas that should be improved while preparing the product. User Experience is the way customers interact with a product. It can either meet user needs or not.
- 13. WWW.DOTINUM.COM Why is User Experience so important? If a customer can’t figure out how to change the password or sign up they probably will not go back to your website. As people remember negative experiences more vividly than positive ones this adds to the importance of getting the User Experience right. User Experience could be a main factor in determining if a customer will use your product again or not. It may also have an impact on the conversion rate. It’s a performance indicator that informs you how many people (of all those visiting your website) completed a desired goal, like buying a product or signing up for a newsletter. By creating a friendly UX you can increase sales on your website.
- 14. WWW.DOTINUM.COM So what exactly does a UX designer do? Let’s take a closer look at their responsibilities.
- 15. P R O D U C T A N D U S E R R E S E A R C H This part also includes market research. A UX designer gets information about prospective customers: their needs, objectives and behaviours. On the grounds of this they are able to create personas – user types, people that might use the company’s products. A UX designer examines the competition and arriving trends as well. Thanks to this they are able to find qualities that could be most valuable for the client. This information will be a very precious source of data while making important decisions. WWW.DOTINUM.COM
- 16. W I R E F R A M E O U T L I N I N G The next step is to outline wireframes. On the grounds of the research that has been conducted the UX designer creates sketches that show assumptions regarding user behaviour. These designs don’t need to be precise. However, they should reflect all the stages in terms of interaction with a product in a static way. WWW.DOTINUM.COM
- 17. P R O T O T Y P I N G This phase is very significant in terms of usability issues. It is the moment to check if previous assumptions were correct. The main aim of prototyping is to test the product before releasing it. You can see how real users behave while interacting with your product and refine where it’s needed. Thanks to this you will avoid spending big amounts of money on a product that will not satisfy a customer in the end. Remember that the prototype will not look like the final product. It must primarily show how the main functionalities work. WWW.DOTINUM.COM
- 18. P R O D U C T T E S T I N G This is the last stage in UX designing. As a product is almost ready to launch it’s necessary to test it on different groups of people. It’s a good idea to be present when the product is tested or at least carefully record the relevant reactions. It’s the best way to gain genuine feedback. WWW.DOTINUM.COM
- 19. WWW.DOTINUM.COM You must be aware that UX design has no end. Even after releasing the product you have to control the market situation, track feedback and make adjustments where necessary.
- 20. WWW.DOTINUM.COM Need a help with building a MVP? Dotinum is a software house and creative agency from Poland, established in 2002. We specialize in web, mobile and e-commerce development.