What Is Digital Marketing Importance And Benefits of Digital Marketing
- 1. THE ULTIMATE GUID TO DIGITAL MARKETING DIGITAL MARKETAR
- 2. DIGITAL MARKETING CHAPTER 1: Your Digital Marketing Strategy Templets DIGITAL MARKETAR PAGE 2
- 3. PAGE 3 What is Digital Marketing? Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile. It is a form of marketing that helps businesses to reach their target audiences, build relationships, and boost sales through digital channels. Digital marketing utilizes a combination of tools such as analytics, social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, and more to create an effective digital presence.
- 4. Digital marketing is a powerful way for businesses to reach their target customers and engage with them in meaningful ways. It enables businesses to create personalised messages for their customers, increasing the likelihood of message recall and purchase intent. Additionally, businesses can leverage digital channels to track customer behaviour and identify areas of opportunity. By using digital analytics and other data-driven techniques, marketers can better understand their customers’ needs and preferences and tailor their offerings accordingly. Digital marketing also gives businesses access to a larger audience than traditional marketing channels due to its ability to reach people across the globe. PAGE 4
- 5. From creating engaging content to delivering targeted ads with precision, digital marketing is an essential tool for driving business growth and success. It offers businesses the opportunity to reach a large audience in efficient ways while providing customers with personalized messages that build long-lasting relationships. PAGE 5
- 6. PAGE 6 Importance and Benefits of Digital Marketing Digital marketing is an important component of any successful business strategy. It allows companies to reach a wider audience and create a personalized connection with customers. It also provides businesses with an opportunity to engage with customers on a more personal level, creating a sense of trust and loyalty. Additionally, digital marketing gives businesses access to real-time analytics, enabling them to make informed decisions and track the success of their campaigns. The benefits of digital marketing include increased brand awareness, improved customer engagement, lower marketing costs, increased customer loyalty, and higher ROI. Furthermore, digital marketing can potentially increase sales and profits, as well as build lasting relationships with customers. By leveraging the power of digital marketing, businesses can effectively reach their target audience and drive growth.
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- 8. PAGE 8 Types of Digital Marketing Digital marketing can take many forms: Search engine optimization (SEO): This entails increasing a website’s presence on search engine results pages. (SERPs) Search engine marketing (SEM): To do this, paid advertising must be used in the search engine results pages. Content marketing: To attract and keep a clearly defined audience, this entails producing and distributing valuable, pertinent, and consistent information. Social media marketing: This entails utilizing social media websites to interact with clients and advertise a company. Email marketing: This involves using email to send marketing messages to customers and potential customers. Mobile marketing: This involves using mobile apps, SMS, and other mobile channels to reach customers.
- 9. PAGE 9 Marketing automation: This involves using software to automate marketing processes such as email campaigns and social media posts. Influencer marketing: This involves collaborating with influencers, or people with a large following on social media, to promote a business. Video marketing: This involves using video content to promote a business, such as through YouTube or social media. Affiliate marketing: This involves using affiliates, or people who promote a business’s products in exchange for a commission, to reach new customers. Each type of digital marketing has its own advantages and disadvantages, so it’s important to choose the one that’s best for your business.
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- 11. PAGE 11 How to develop Digital Marketing Strategy? Developing a digital marketing strategy is a critical part of any successful business. It involves research, planning, and execution to ensure that your digital marketing efforts effectively achieve your desired objectives. A well-planned digital marketing strategy can help you to reach your target audience, increase brand awareness and drive more sales. When creating a digital marketing strategy, it is important to consider the following steps: Define Your Objectives – The first step in creating an effective digital marketing strategy is to define your objectives. Identify the goals you want to achieve and decide on the metrics you will use to measure success. 1. Identify Your Target Audience – Knowing who you are targeting with your digital marketing efforts is essential. Research your target audience and create buyer personas to understand better who they are and what they need 2
- 12. PAGE 3 Choose Your Digital Channels – Different channels offer different benefits and it’s important to understand which ones will be most effective for your digital marketing strategy. Consider social media platforms, search engine optimization (SEO), email campaigns, video content, and other methods of reaching your target audience 3 Develop Your Content Strategy – Content is an important part of any successful digital marketing strategy. Develop a content plan that includes different types of content, such as blog posts, videos, infographics, and more 4 Monitor and Analyze Results – Once you have implemented your digital marketing 5
- 13. PAGE 13 B2B versus B2C Digital Marketing Business to business (B2B) digital marketing is different from business to consumer (B2C) digital marketing. B2B digital marketing focuses on connecting businesses with other businesses while B2C marketing focuses on connecting a business with individual consumers. B2B digital marketing has a few key differences compared to B2C digital marketing. These differences include the target audience, the value of the product, the sales cycle and the digital marketing channels used. For B2B digital marketing, the target audience is other businesses, corporate decision-makers and professionals. This means that the content and messaging used in B2B digital marketing must be more tailored and focused on providing value to the target audience. The product value for B2B is also different from that of B2C. B2B products are more expensive and complex, require more research and consideration before purchase. The sales cycle is also much longer for B2B products than for B2C products.
- 14. In terms of digital marketing channels, B2B marketers tend to focus more on professional networks like LinkedIn, trade publications, and industry events. On the other hand, B2C marketers tend to focus more on social media channels like Facebook and Instagram PAGE 14
- 15. PAGE 15 Digital Marketing Tools and Channels Digital marketing covers a wide range of activities, and as such there are a variety of digital marketing tools available to help you to reach your goals. From email and social media marketing to paid search, display advertising, and more, there are a variety of digital channels that can be used to help you reach your target audience. It’s important to understand the different types of digital tools and channels in order to develop an effective digital marketing strategy. Email marketing is one of the oldest forms of digital marketing, and it involves sending emails to customers with the goal of driving engagement and sales. Email campaigns can be used to nurture leads, acquire customers, and increase brand awareness. Social media is another powerful tool for digital marketers, allowing them to reach their target audiences with engaging content, drive traffic to their websites, and build relationships with their customers. Paid search and display advertising are also effective digital marketing tools for helping businesses to reach their target audiences with relevant messages and offers.
- 16. PAGE 16 Content marketing is another important part of digital marketing, and it involves creating content that is valuable, entertaining or educational in order to engage customers and build relationships. Content can be created in the form of blogs, videos, infographics, e-books, webinars and more. SEO (search engine optimization) is also key in digital marketing as it helps businesses to appear higher in search engine results pages when potential customers are searching for relevant terms. Finally, online public relations can be an effective tool for.
- 17. PAGE 17 Role and Skills of a Digital Marketer Digital marketing requires the use of a wide range of skills and knowledge in order to be successful. A digital marketer should have excellent communication, creative, strategic, analytical, and technical skills. They need to be able to develop compelling content, create campaigns that capture the attention of their target audience, and measure the success of their efforts. A digital marketer should also be familiar with the various tools and channels available for digital marketing, such as SEO/SEM, email marketing, social media, and other digital platforms. Having an understanding of the fundamentals of coding and web development will also be helpful in creating effective campaigns. They need to stay up-to-date on the latest trends in digital marketing and have the ability to think outside the box when developing strategies. Additionally, it is important to have strong customer service skills in order to ensure customer satisfaction.
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- 19. PAGE 19 Career in Digital Marketing Why you should choose Digital Marketing as a Career? Over 20 Lac Jobs in Digital Marketing by 2025 According to a combined study of CII & KPMG, over 20 Lakh jobs are expected to be created in the Digital Marketing space by the year 2025. While this number would include various kinds of Careers in Digital Marketing, the demand for a few profiles including technical & analytics skilled professionals is always going to exceed the available talent pool. While a large number of brands and agencies don’t advertise for jobs related to Online Marketing, there are over 1.82 Lacs jobs on Naukri.com updated on a daily basis.
- 20. PAGE 20 The number of Digital Marketing jobs on Naukri.com on an average day is 25k+. This marks a substantial increase in the number of jobs in just 3 years’ time. Interestingly, ‘Social Media Marketing’ alone has over 12k jobs associated with it. I thought of comparing it with other popular industries and noticed more than 7000 jobs for ‘big data’. And in the last couple of years, this trend has only increased and will surely continue to do so. A Digital Marketing professional earns between Rs 15,000 and Rs 4,00,000 Given the increasing gap between the demand and supply of Digital Marketing professionals, a Digital Marketer commands a much higher average salary compared to other industries. A graduate with no work experience can expect a monthly salary of Rs 15- 20K and a Head of Digital Marketing in a large brand or agency can earn Rs. 2.5- 3 Lacs per month*. The median salary of a Digital Marketing Professional is Rs. 404,777 p.a.
- 21. PAGE 21 Here’s a rough range of Salaries associated with titles earned by Digital Marketing Professionals based on their educational qualification and professional background. This doesn’t take into consideration exceptional educational background (e.g. IIT/IIM) or professional experience. Professionals working in high-growth startups or (e.g. LinkedIn, Facebook, Twitter, Google) earn over Rs 1 Crore annual salary at a senior position.
- 22. PAGE 22 India has crossed 700 Million+ Smartphone Users Mark in 2022 According to the economic times, India will cross 800 million smartphone users by 2023. With over 4.6 billion Internet users (as on Apr 25, 2022, by Internet Users in 2022 report by Statista), over 55% of the world’s population is online. India crossed the 566 million internet users mark on December 2022. 80% of these users (i.e. 400M+) have come online through a Mobile Phone. India took over 10 years to move from 10M to 100M Internet users. It took 3 years to grow from 100M to 500 M and just 1 year to grow from 500M to 700M.
- 23. PAGE 23 Facebook alone has over 300 Million+ users in India. With over 700 million+ active smartphone users in 2022, India already surpassed the US to become the 2nd largest smartphone market. India has the world’s second-largest internet population. It is also the biggest smartphone market after China. With growing e-commerce platforms and increasing use of social media sites like Twitter, and Facebook, the number of internet users is expected to rise in the coming years. Reports have forecasted that by 2023, there will be about 635.8 million internet users in India. McKinsey also stated that internet users in India will rise by 40% and smartphones will double by 2023. According to a news update by TOI, India has crossed 730M Internet users. Interestingly, over 75% of new user growth will come from Rural India driven by Mobile Phones. India will continue to remain the fastest-growing country in terms of internet user growth.
- 24. PAGE 24 Digital Media Spend in India crossed Rs 19,000 Crores in 2022 According to Economic Times, Digital advertising growth is at 32% CAGR and has reached Rs 19,000 crore in 2022. The primary factors for this growth include the growing penetration of smartphones and lower data tariffs.
- 25. PAGE 25 Kinds of Job Opportunities in the Digital Marketing Industry
- 26. PAGE 26 Popular Job Profiles in Digital Marketing As shared earlier in this article, based on your experience, your skills (both technical and non-technical such as communication, creativity, and analytical skills), and your interest, you can consider the following Job Profiles:
- 27. PAGE 27 Conclusion Digital marketing is an ever-evolving and dynamic field of marketing. As technology advances and marketing tools become more sophisticated, the need for digital marketers to stay ahead of the curve is essential. Understanding the importance of digital marketing, its various types and tools, as well as how to develop a successful digital marketing strategy, will help any business or organization reach their goals. Digital marketing is not just about creating content, but also about understanding the customer journey and developing a plan that will be effective in reaching the target audience. In order to be successful, digital marketers must remain agile and stay up to date with the latest trends and changes in the field. (SWAPNIL BHATT)