What is Email Marketing ?
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The document discusses email marketing, including what it is, its purpose, and why it is an effective digital marketing technique. Specifically, it notes that email marketing involves promoting products and sending newsletters to keep customers informed, and that it is a profitable channel since most people check their emails daily on mobile devices. It also provides an overview of common email marketing tools like Mailchimp, and outlines best practices for creating email campaigns and crafting subject lines.
What is Email Marketing ?
- 1. PSK TECHNOLOGIES Topic: Email Marketing Presented by: Shruti Meshram
- 2. Sub Topics: What is Email marketing ? Purpose of Email marketing. Why Email marketing ? Tools of Email marketing. Mailchimp How to create campaign ? Email subject line.
- 3. What is Email Marketing ? • Email marketing is one of the oldest and most popular digital marketing techniques.
- 4. Purpose of Email Marketing ? • It is use to promote your product. • It is used to send newsletters which help you to give updates to customers of your company. • It is used for branding.
- 5. Why Email marketing ? • Most critical professional communication. • 58% check their email first thing in the morning. • Most profitable digital marketing channel. • 80% email opens on mobile phone.
- 6. Tools of Email marketing? • Sendinblue • Mailchimp • Moonmail • Sender • Etc.
- 7. • Free tool Upto 2000 contacts. • Allow email list building. • Simple easy to use tool. • You can create Automation.
- 8. How to create campaign ? • Basic Campaign. • Automation (time bound and action based).
- 9. Email subject line • Simple subject line. • Funny subject line. • Conversational • Number in subject line. • Personalize. • Question. • FOMO (Fear of missing out).
- 10. Thank You…