What is Technical SEO ?
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Technical SEO refers to optimizing a website for search engines by improving the structure, markup, and coding of web pages. This includes optimizing page speed, implementing a responsive design, creating an XML sitemap, fixing broken links, and using proper meta tags, headers, and canonical tags to avoid duplicate content issues. The goal of technical SEO is to make the website easy for search engines to crawl, index, and understand so content can be found and ranked highly.
What is Technical SEO ?
- 2. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Technical SEO refers to the process of optimizing our website for the crawling and indexing phase, without any problems, and fixing any errors.
- 3. What is Technical SEO? • Technical SEO is the process of optimizing the crawling and indexing of your website to achieve higher search rankings. • Neil Patel, has a simple definition for technical SEO: • “Any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.” • The main goal of technical SEO is to optimize the structure of website. Some of the parts of Technical SEO are :- • Structure of your website • Meta Tags • Usability & Friendliness • Image Optimization • Site Speed • Any link Errors
- 4. Secret Technical SEO Tips To Boost Your Website Ranking :— • Make Your Website Mobile-Friendly • Create and Optimise Your XML Sitemap • Speed Up Your Website • Optimise your site’s images • Enable browser caching • Do Technical site Audit • Optimise Internal Links • Use Canonical URLs to Avoid Duplicate Content Issues • Install an SSL Certificate for Your Website
- 5. Technical SEO is considered to be most important step in the whole SEO Process. • Technical SEO helps our website to crawl, interpret, and index without any problems. • We use the term ‘Technical’ because there is nothing to do with content or website promotion. • If we have problems with Technical SEO, it will affect the SEO and we couldn’t meet the expected results. • To conduct a survey on website, we need to check the website technically by Google Search Console. • Google Search Console is an analytics part which says us about the positive and negative drawbacks of website.
- 6. Some Checkpoint For Technical SEO • Need proper Good Hosting Service for Your Website • Must Need SEO Friendly URL and Canonical Urls • Must need Page Title and Meta Description • Must need Headers (H1 to H6) and Optimized Content • Need Image Optimization and Image Alt tags • Need Internal Links and External Links • Need Robots.Txt File and XML Sitemap • Must Need Responsive site • Must Need Proper url redirection • Proper use of https protocol • Page speed optimization • Blog and other learning content integrations • Social and other sharing buttons and Integrating social profile • Email subscription options • Configuring Google analytics, Google webmaster and Google Ads • Adding Google tag manager • Must need Favicon
- 7. Canonicalization Canonicalization is the process of choosing a preferred URL when there are several choices for an individual page. Canonicalization issues often occur with the homepage (for example, if many different international URLs point to the homepage.)Tags and redirects are used to solve these issues so that search engines do not understand such URLs to be evidence of duplicated content.
- 8. Pagination Pagination, often used for ecommerce categories when displaying lots of products, can create crawler issues, duplicate content (similar to canonicalization) or simply 'diluting' the relevancy of your content by spreading it further. Again, using the correct meta tags is the key to ranking effectively for paginated content.
- 9. Error Pages and Redirection Redirection is used to ensure users are served the most appropriate content for them, which could be contextualized for their location, language or device. 301 Redirects
- 10. Speed Optimization Site speed can be optimized in a variety of ways including content delivery networks, caching solutions, minifying code, asynchronous loading or using Google's Accelerated Mobile Pages (AMP) HTML, which does all of these things and more.
- 11. HTML Markup HTML can be enhanced to give specific information to web crawlers. This markup is needed to have content formatted at its best. Examples include: • Open Graph - telling Facebook how your content should appear • Twitter Cards • Language tags • Title, description and header tags • Structured data markup e.g. to show rich snippets in search.
- 12. URL Structure The URL structure is yet another important technical factor in SEO. In the early days the URL’s were so confusing. But now a days the URL’s include the keywords which makes the search engine easy to understand what the page is all about, & also attract the users to click on the link. Avoid underscores. Examples are given below: URLs in the early days URLs now site.tld/page.php?page_id=502 site.tld/10-seo-myths-to-leave-behind
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