There’s a new approach to app development ripe with misconceptions and more buzzwords to translate to business sponsors. Industry analysts call it serverless, but it’s also known as backend as a service (BaaS), function as a service (FaaS), cloud-native architectures, or microservices—just to name a few. Whatever you call it, this approach is giving developers new freedom to focus on frontend functionality and deliver better, more innovative user experiences and ultimately establish value faster. Let’s discuss the pros and cons of serverless in enterprise architectures.