What's Wrong with Your SDR and How to Fix It (Adam Greco)
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This presentation goes over some basic steps to assembling a Solution Design Reference document. See Pat Hillery's slides for the rest of the presentation.
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What are other leading analytics teams doing to foster success?
What strategies can you implement to improve your analytics implementations?
Answers to these questions help analysts and organizations improve their data quality to create better user experiences, expand their brand influence, and increase revenue.
The best part, you can find answers in this ebook from leaders like James McCormick from Forrester, Adam Greco and Michele Kiss from Analytics Demystified, Krista Seiden from Quantcast, and many others. You will also gain insights from other analytics teams who have shared their personal tips and tricks to hack the analytics problems analysts face daily. You’ll discover how to:
Implement strategies to put the customer first to create better user experiences.
How to improve your data intelligence maturity to increase ROI.
Getting executive buy-in to increase the importance of data quality within your organization.
And so much more.
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But is your web analytics implementation bulletproof?
In this newly released eBook, you will learn in five simple steps how to:
Produce data that you can trust
Use free debugging tools to spot-check your implementations
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7 Cases Where You Can't Afford to Skip Analytics Testing
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The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance
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Observe point frequently asks questions
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Our march madness bracket by audit score
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- 1. Copyright 2016 Analytics Demystified ANALYTICS DOCUMENTATION: WHAT'S WRONG WITH YOUR SDR AND HOW TO FIX IT Adam Greco Senior Partner
- 4. WHAT, BUT NOT WHY…. 4
- 5. ADMIN AREA INSTEAD OF SDR 5
- 6. SDR DOESN'T MATCH IMPLEMENTATION 6
- 10. END USER CONFUSION & BAD DATA 10
- 14. POST MORTEM 14
- 15. WHAT WENT WRONG? 15 • Did not begin implementation with good business requirements from actual stakeholders • SDR was not mapped to business questions • SDR was not kept updated due to manual effort required • New implementations didn't share business requirements of existing websites • SDR was not enforced across all implementations, leading to inconsistent implementations • Inconsistent implementations led to confusion and the inability to easily consolidate data
- 18. CREATE NEW GLOBAL SDR 18
- 19. ASSIGN REQUIREMENTS TO SITES 19
- 22. ACTION ITEMS 22 • Dust off your old SDR • Determine if it is updated and congruent with your implementation • Determine if your existing variables are working and have data • Consider taking a business requirements approach • Prioritize requirements and associate with each implementation • Create a new global SDR that maps requirements to variables • Move all sites to the new SDR and rollup data as necessary • Create a process for adding new requirements and avoiding deviation from the new global SDR
- 23. Copyright 2016 Analytics Demystified Adam Greco Senior Partner Analytics Demystified [email protected] adam.analyticsdemystified.com For more information see my blog or follow me on Twitter @adamgreco.