Who says HR and social media can't be friends?
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Social media provides opportunities for HR in areas like recruitment, knowledge management, and collaboration. It allows companies to find and screen candidates, market their employer brand, and understand their reputation. It also helps share knowledge across departments through tools like wikis and blogs, and foster collaboration through social networks. When used effectively by companies like Dell, BT, and Ernst & Young, social media can transform how employees interact and work together.
Who says HR and social media can't be friends?
- 1. who says social media & HR can’t be friends? 1 friend request Confirm Ignore
- 2. first, a primer on social media.
- 3. social media is the umbrella term applied to the various online media that share these characteristics: conversation community transparent participation
- 4. conversation
- 6. community
- 7. transparency
- 8. it’s a fundamental shift in the way we communicate. social media is a fundamental part of the internet these days. (you can’t avoid it.) (translation: unavoidable)
- 9. social media sites dominate the internet world. 2005 now 1. yahoo.com 1. google.com 2. msn.com 2. facebook.com 3. google.com 3. youtube.com 4. ebay.com 4. yahoo.com 5. amazon.com 5. live.com 6. microsoft.com 6. baidu.org 7. myspace.com 7. wikipedia.com 8. google.co.uk 8. blogger.com 9. aol.com 9. twitter.com 10. go.com 10. QQ.com Source: Alexa Global Traffic Ranking
- 10. Within a few years, a company that doesn’t engage in this sort of activity will look dated. What would you think of a company who had one static graphic and no links on its home page? In 1995, that was typical – now it’s laughable. And in the same way, companies that aren’t wired into the groundswell in 2012 will look very 20th century – which is to say, out of touch. - Groundswell: Winning in a World Transformed by Social Technologies
- 11. business objectives by department. “I want to demonstrate upper thought leadership & gain mgmt “I want to better influence.” understand & manage our brand reputation.” public relations marketing “I want to increase awareness as well as build brand advocacy.” human “I want to find & hire the resources best people for the job.”
- 13. recruitment 83% of companies use social media for recruitment. - source: Jobvite 2010 Social Recruiting Survey
- 14. Q which social media does your company use for recruiting? - source: 2010 Jobvite Social Recruiting Survey
- 15. recruitment » opportunities. • find candidates - targeting - reach - social referrals
- 16. recruitment » opportunities. • pre-screening - social footprint - background check
- 17. recruitment » opportunities. • market your company - what employees say about your company - videos - blogs
- 18. social recruitment in practice: Ernst & Young Careers.
- 21. Building your employer brand isn't about shouting the loudest, it's about communicating in a way your audience will respond to. - Margie Kwan Employer Branding Senior Manager
- 22. knowledge management. An estimated 70% of corporate “knowledge” is locked in email. - source: Integrated eCollaboration report
- 23. 67% believe colleagues can help them do their job better. • 39% say they have difficulty locating the right people. • Only 25% frequently go outside their department to seek or share knowledge. • 38% don’t get asked for their help or information. source: Harris Interactive and Tacit Knowledge Systems
- 24. knowledge management in practice: BT Communications.
- 25. » BTpedia
- 26. » BTpedia
- 27. » blogs
- 28. » podcasting
- 29. » project wikis
- 30. » my pages
- 31. We see social media tools as a huge opportunity to transform the way our employees interact with each other, with ‘the company’, and with our customers, partners and suppliers. - Richard Dennison Internal Programme Manager
- 32. collaboration » social tools.
- 33. social collaboration in practice: Dell Employee Storm.
- 35. ideas in action: special edition World of Warcraft notebooks.
- 36. A company this size is not going to be about a couple of people coming up with ideas. It’s going to be about millions of people and harnessing the power of those ideas. - Michael Dell Founder and CEO
- 37. see, HR + social media doesn’t have to be a bad thing.