The document discusses 4 reasons to use a cloud-native Kafka service like Confluent Cloud instead of managing Kafka yourself. It notes that managing Kafka requires significant investment of time and resources for tasks like architecture planning, cluster sizing, software upgrades, and more. A cloud-native service handles all operational overhead automatically so you can focus on your core business. Confluent Cloud specifically offers elastic scaling, infinite data retention, global access across clouds, and integrations to make it a complete data streaming platform.