Why every business, no matter the size, should use crm software

Why Every Business, No
Matter the Size, Should Use
CRM Software

Contact Us: M: +91 9611 171 345
Why Every Business, No Matter the Size, Should
Use CRM Software
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
"A brand for a company is like a reputation for a person. You earn reputation by trying to
do hard things well." Jeﬀ Bezos
Jeﬀ has correctly explained the greatest asset of every business - brand reputation. If
you own a big or a small business, you need to constantly work on your brand value
up by striving to perform the best in the market.
The best way to either earn a good reputation or keep up your reputation is to simply
keep your customers happy. A one stop solution to excel in your customer
relationship services will be a good online CRM software.
The most trusted cloud based CRM softwares like SalesBabuCRM, not only organise
your customer relationship but also provide end to end support for all your business
requirements.

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What is a Cloud CRM software?
Customer relationship management(CRM) software provides systematic process
management technology used by companies for interacting with existing and prospective
clients. Since customer loyalty and overall experience affects the company revenue, it's
important to appease your consumers. Although customer relationship management
seems to be a simple idea, but every business needs a software which can collect its
customer data and communicate with customers in a scalable and efficient way.
Along with helping in the sales process, cloud CRM software like SalesBabu CRM also
provide after-sales support like Inventory and ERP management support.
CRM is an overall business management strategy which can help a company of any size to
increase profits with more sales and long lasting customer relationship.

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Why CRM?
The concept of CRM explains to us that every business whether it’s a developed or a small
scale one, needs a software that help to organise its growing customer strength and also
maintain a good customer relationship with each of them.
An already stable traditional business - might not feel the requirement of implementing an
online CRM software for its day-to-day business process, but as a business owner we
should understand that in this era of technology and smartphones, we need to be quick
and systematic and cannot give a window of human errors while dealing with our
customers.
In today’s world, customers have numerous options in hand. It might would have taken
years of good performance for your company to maintain a customer but it takes only a few
clicks to change to a new service vendor if a customer is not happy with your customer
management services. We need to be very competitive and well aware of the market
trends and keep our software services updated to keep our business organised and
smooth functioning.
In cases of small scale and developing business - If you have a new venture or a budding
one, you will be clearly needing a software support which not only keeps your customer
managed but also gives a one stop cost eﬀective solution of maintaining your overall
business management.

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Benefits of using a Cloud CRM
software
Customer Satisfaction
The first step for a successful business model is getting a high quality new lead and
converting it successfully to a loyal customer.
No matter what is the size of your business, you need a good rate of incoming customers to
maintain your business revenue. Maintaining spreadsheets, making your sales team do
menial jobs like updating customer phone no., contact details, etc manually or
collaborating excel sheets by marketing team to call customers one after the other will not
work in today’s world of fast business models.
We need to be quick and efficient in tracking our prospective customers by updating a
cloud based centralised database which can be accessed by various stakeholders in the
sales and marketing teams. Automated trackers should be implemented to update any
lead along with background details, lead sources, product preferences and more.
Happy customer interactions comes with complete customer information with minimum
repetition of similar queries. We can achieve this easily by maintaining a common point for
all customer interaction history, email chains and phone discussion happened with a
customer to minimise any repeated queries to the customer and increase faster resolution
of customer queries and concerns by gazing on complete data of a customer.

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software continues...
Automation
Automation is everywhere, we cannot succeed without being adaptive to this changing
world of automated systems. A good online CRM software provides numerous
functionalities to automate our daily workload and create more time for performing better
towards customer satisfaction.
Every aspect of business starting with lead management to sales orders needs automation
for smarter solutions. Your team need not jiggle around spreadsheets to get information
about a prospective client or update numerous excel sheets for updating a customer
interaction.
Using a good cloud based CRM software, every aspect of customer management like
customer data updates, latest customer interactions and more are recorded and updated
in a centralised cloud based database which can be accessed from anywhere. Automated
lead tracking mechanism can be used by adding reminders, alerts and pop ups for
upcoming business meetings. Email and SMS template help in faster communication with
customers by reusing predeﬁned details.
Email service integration in cloud based CRM softwares, help in integrating an email or sms
vendor to the CRM system which helps to send email updates to customers and other
stakeholders by just a click and accelerating the sale order process.

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Data analysis
Data analysis and statistics on customer data is very important to understand your business
performance and lead conversion rates. Its vital to have metrics on your sales trends and
incoming customer rates to formulate your business strategies and craft your company’s
long-term action plans based on these market trends.
CRM Software helps business heads and sales leaders in tactical decision making to
identify which markets are the most proﬁtable and evaluate how to adjust their strategies to
reach their business goals.
Numerous reports can be generated on existing customer details like association
duration,transaction history, product and services purchased and more.These reports can
help us to understand the criticality of the customer based on which promotional oﬀers,
discounts and other perks can be given to them.
Also, statistics for customer reviews and feedbacks on social media can helps your
business leaders to understand their pain points and concern areas which gives them an
insight on how to retain and maintain your customer relationship with loyal customers.

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Cost Reduction
Cost reduction can be a tricky task for most of the business. Acquiring new customers can
play a pivotal role in the overall growth of a business, but at the same time can be a quite
expensive affair too. Most of the companies find it extremely difficult to maintain high
budgeted sales and marketing team for getting new leads for the business. Hence, using a
CRM software can definitely remove many manual tasks of sales and marketing team
which can help in the process of customer acquisition and also create better customer
retention facilities to create long term relationships with existing customers.
Accurate information about your sales performance can help the business leaders to
understand sales and marketing capabilities and utilize its resources properly to improve
profitability in business. With a clear picture of your sales and marketing portfolio, along
with detailed customer data, helps to improve business model for effective cost reduction
and increase in overall business revenue.

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Data Security
Businesses with cloud based CRM software integration can save its
customer data and other trade technicalities in a conﬁdential manner
by using numerous cloud based facilities. The data security system
designed in cloud based CRM software gives authorized access
control to employees to use the customer data thereby keep it safe
from hackers and other cyber breaches. Login details for every admin
user can enable restricted access for highly critical data of your
customers and help in gaining your client’s conﬁdence by maintaining
a secure and healthy data storage options.

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Conclusion
Customer Relationship Management (CRM) Software seems to be a
simple process, but implementing these process in real business
model can be quite overwhelming for most of the organisations. With
CRM software diversified functionalities, it doesn't only benefit larger
businesses but maintaining a CRM tool can be equally beneficial for a
budding industry as well.

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Thank you for Visiting Us
Our Address
SalesBabu Business Solutions Pvt. Ltd.
No.38/11, 3rd Cross, G Block, Sahakarnagar, Bangalore – 560092
Tel: +91 9611 171 345 ,
Mobile: +91 9341 323 571
E-mail: sales@salesbabu.com
Website: www.salesbabu.com

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