The document explores why IT Service Management (ITSM) implementations sometimes fail, discussing three approaches: the mechanistic 'cookbook' approach, the social constructivist approach, and the post-modern 'virus' approach. It emphasizes that changes in organizational processes often do not lead to simultaneous changes in behavior and highlights the importance of user satisfaction and clear communication. Strategies for improvement include involving users in focus groups, enhancing change management processes, and fostering continuous improvement through kaizen meetings.