Why social media..is crucial to business
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Social media has become crucial for businesses to connect with customers and build their brand. It allows for two-way conversations and engagement between brands and vast online communities. The rise of social networks like Facebook and Twitter have created large online marketplaces where customers discuss products, leave reviews, and find information - benefiting brands that actively participate through advertising, responding to feedback, and managing their reputation. Businesses must leverage social media for branding, customer interaction, and growing awareness to survive in today's digital world where people spend much of their time socializing and communicating online.
Why social media..is crucial to business
- 1. Why social media is crucial to business?
- 2. what is social…? Living together or enjoying life in communities or organised groups; ”a human being is a social animal”; ”mature social behaviour”. Social means taking consideration of each other’s behaviour.
- 3. The internet has changed the way people interact .It has made easier for people to interact, engage and collaborate with one another.
- 4. Conversations can be just about anything- a brand person service or simply general kill-time fill-time chit-chats. They happen on blogs, social communities and so on..
- 5. What is social media? Medium to socialise. They use web based technology to quickly disseminate knowledge and information to a huge number of users. They allow creation and exchange of users generated content.
- 6. To understand how big is social media, here are some numbers:
- 7. Facebook has 500 million active users with 200 million users logging in every everyday;
- 9. Facebook, Twitter, Hi5,Orkut and other social networking sites are collectively referred to as social media.
- 10. The online conversations form a huge market place for brand engagement.
- 11. The stake holders in this powerful conversation could be anybody- Customers Employees Investors Critics Fans & Competitors
- 12. These conversations are a market place where everything is discussed You’ll find here customer queries Complaints Product reviews
- 13. These market places are also become a place to: Advertise a brand & To defend the brand’s reputation through conversations.
- 14. Some benefits of social media are.. Brand reach and awareness. Consumer interaction through transactions. Referral and reputation management
- 15. Inherent characteristics of participation and openness of these conversations-social media have become immensely popular. And they have evolved from small communities to becoming a market place for brands.
- 16. Why social networks formed? Entertain Expand sharing &collaboration Attributed to human interest
- 17. The popularity of social media on the rise According to the survey on 25 or below aged people by denstu India- the internet usage dominates the second half of their day.
- 18. Why should business being connected via the social media? Branding and buzz creation Online reputation management Establish yourself as an expert Word-of-mouth/word of mouse Build relationship
- 19. What could the social media do for a brand? Reputation management; create buzz for events and compaigns Social networks (facebook, twitter, orkut) Find opportunities and customers Social monitoring tools ;get your messages out fast Integrate your brand site with social media
- 20. Let’s conclude.. social medias are very important in today's world for the survival of a brand….
- 21. Thank you….