Why Your Company Can Benefit From Sm
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The document discusses how social media has changed business and marketing by leveling the playing field and allowing customers to provide feedback. It explains that companies need a social media presence so they can communicate and build relationships with customers. Finally, it provides an overview of how small businesses can use key social media platforms like LinkedIn, Facebook, and Twitter to listen to customers, participate in conversations, and promote their business.
Why Your Company Can Benefit From Sm
- 1. Why Your Company Can Benefit From Social MarketingCoulee Region Professional Women Catherine Tryon February 23, 2010
- 2. Who is Catherine TryonOver 20 years in the IT IndustryOver 15 years of Internet Marketing Experience Small Business & Social Media ConsultantEntrepreneur, Trainer, & Speaker
- 3. What We Will Discuss TodayHow Social Media Has Changed Business and Traditional MarketingSocial Media for Small BusinessesWhere to StartLinkedinFacebookTwitter
- 4. Social Media Has Changed BusinessIt has leveled the marketing playing field.It’s community owned – can’t buy access to it.Customers are overwhelmed with Advertising messages ( Avg. 3000 per day).Customers have more choices.Customers are talking back.
- 5. It’s all about ConversationsBusiness communication is becoming more personal.93% of people believe businesses should have a social media presence so they could communicate with them. ~ Gartner GroupPeople want to be heard, especially if they are have an issue with your company.
- 6. And CommunityThe most successful communities online tap into our basic human nature:We want to belong.We want to make a difference in the world.We want to be heard.Create relationships that satisfy those needs.
- 7. Who Controls the Message?The Social web is causing brands to be more human, authentic, and engaging.Your brand is now the sum of conversations about it.“Dell Hell” & Dave Carroll To see the “United Breaks Guitars” video go to http://www.youtube.com/watch?v=5YGc4zOqozo
- 8. Why Should You Care?Conversations happen “with” you or “about” youAbout You - “Dell Hell” “United Breaks Guitars”
- 9. The New Trust Economy The line between business & personal is blurring – people are interested in doing business with people!“Social networking is always important when it’s real and is always a useless distraction with it’s fake” ~ Seth Godin
- 10. Social Media Does Not Make Money!Good business skills are the same online as they are offline.Your business makes money by doing business with people that:Know YouLike YouTrust You
- 11. Social Media Helps Companies Listen & Participate
- 12. Statistics74% of all US adults are online. ( US is #8 June 2009 - #1 is Norway @ 86% )2009 Average age of user Linkedin 41 Facebook 34 Twitter 33 MySpace 29
- 13. How Are Small Businesses Using Social Media Today?Blendtec – Willitblend.comMark Bertrang (Onalaska) – PodcastingViterbo University - TwitterRudy’sDrivein – Facebook Page (2955 fans)
- 14. The Big 3 Social Media ForcesSocial Networking Platform with over 350 million usersReal time micro-blogging with over 50 million usersBusiness oriented professional network with over 50 million users
- 15. Social Media Tools for 201044% will start a company blog36% will try online video27% will join Twitter27% will start podcastingCenter for Marketing Research ~University of Massachusetts, DartmouthStudy of 500 fast-growing private US companies
- 16. So You’ve joined Now what?www.linkedin.com
- 17. What is Linkedin?The free social network for business professionals around the world.60 million members170 industries represented200 countries20 million US membersExecutives from all the Fortune 500 companies are Linkedin members
- 18. Increase Your VisibilityIncreases likelihood that your profile will be seen when someone in your network is looking for a professional like you.Increases your Google rankingResearch new people in advance of a meeting or event.
- 19. Find a New or Better JobGive or receive help from you connections.This is your online resumeAsk your connections for introductionsGive and request endorsements
- 20. Check New People OutNew Hire? Does Linkedin match their resume?Consultant? Do they have any recommendations?45% of hiring managers said they were checking new hires’ social media profiles.Careerbuilder
- 21. Build Your ProfileYour Profile is like: A web page An online resume An advertisement for YOU!It should be designed with Marketing YOU in mind.Think of a Linkedin Profile as a Hub site for you and your company!
- 22. What to do after today…Complete your profile to 100%Connect with the people that you knowGive recommendationsAsk for testimonialsJoin or start a group that interests youBuild your network strategically
- 23. Promote Your Business Using
- 24. Facebook is Where the Customers AreMore than 400 Million users50% of active users log onto Facebook on any given day600, 000 new users every dayMore than 1.6 million active Fan Pages3rd most trafficked websiteFasted growing demographic is those 35 years or older.
- 25. Business Goals for Using FacebookGet Found!Connect and engageCreate a communityPromote content
- 26. Personal vs BusinessSetup a personal profile first Then create a business pagePersonal profiles have friends (mutual acceptance) Business pages have fans (one way opt-ins)
- 27. Facebook Business ToolsFan PagesDesignated area on Facebook for business to setup a custom presence.Facebook AdsAds on the Facebook page which can be targeted by: location, age, interest, sex, relationship status etc.
- 29. Photos
- 30. Discussions
- 31. Reviews
- 32. Videos
- 33. Blog ArticlesInvite Your Friends
- 34. Draw On Your Network
- 35. Facebook Ads
- 36. What To AdvertiseYour Website Something on FacebookYour Fan Page A Group PageAn Event that you have created.Your Product or Service
- 37. What to do after today…Create a Fan PageBeef up your Page with photos, videos, etcInvite all of your friendsCreate a Facebook Ad & testJoin or start a group that interests youBuild as many Facebook Pages as you want or need
- 39. Why is Twitter So Popular?Simplicity Desktop and mobile applications Your friends are there tooMainstream acceptanceCelebrities keep us updated
- 40. Twitter Growth is Not Fueled by Teens!
- 41. Local Businesses Using TwitterViterbo UniversityStephen Jerzak (17 yr. old musician)La Crosse TribuneOrange ComputingLa Crosse PoliceWKBT & WXOWNicklaus Martial Arts AmericaCommunity Credit Union
- 42. Local Tweeters
- 43. Twitter ToolsSearch.twitter.com Tweetdeck.comTwitterlocal.netTwellow.com/twellowhood.comHootsuite.comMrtweet.comSocialoomph.com (formerly tweetlater.com)Twittergrader.comHundreds of Mobile apps
- 44. What to do after today…Create Your Twitter PlanStart following people you like and knowTry out a few of the twitter apps and use the ones that best fit your needs.Follow me @catherinetryon and I’ll follow you right back!Join a conversation and have fun!
- 45. Remember…Anonymity is giving way to authenticity.Trust is the new Currency.You bring your real life relationships with you online – consistent in both.Be Transparent & real.
- 46. 5 Ways to Succeed1.) Have a plan2.) Take small steps with a goal in mind3.) Spend some time with the tools4.) Track your progress and results5.) Be flexible with your strategy
- 47. Social Media Profile Management for Busy ExecutivesIn case you need a program to manage your Social Media Profiles while you manage your business.
- 48. This Presentation is AvailableDownload from slideshare.netSearch for Catherine TryonGo to my LinkedIn profile and download from my slideshare link.
- 49. Thank You!Phone: 608.843.2345Email: [email protected]/catherine.tryonwww.linkedin.com/in/catherinetryonwww.twitter.com/catherinetryonwww.catherinetryon.com