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Windows Azure Platform Business Model: Know about Windows Azure Platform pricing and SLAs
- 1. SVC54Windows Azure Platform Business Model “Transforming to a services business“Dianne O’Brien Sr. Director Business Strategy Microsoft Corporation
- 2. The “New” RealityPost economic reset, alignment with business more important than ever ControlCostsMoreInnovationIncrease ProductivityGet more out of your peopleCapture & create new opportunityBalance & shift costout of operations
- 3. Transforming to a “Services” businessPurchasingModels Business Case Service ManagementIncrease agility, faster ROI, & better TCOLower barrier & flexible payment models Reduce complexity & cost of service management Understanding both implications Business Technical
- 4. Learning from our customers & partners eduify | write faster
- 5. Workload Patterns Optimal For Cloud “Growing Fast“ “On and Off “ InactivityPeriod Compute Compute Average UsageUsageAverageTime Time On & off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Complex lead time for deployment“Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity
- 6. Real WorldTCO Analysis (TCO estimate over 3-year period) Persistent Systems Alinean Inc. Public sector governance suite of applications & services Needs secure, scalable, elastic, & comprehensive platform Leading provider of B2B sales & marketing solutions to F100 Reduce IT complexity & shift resources to core businesses 16% 49% $62K$74K$277K$540KLower TCO from dynamic scaling & automated service management Lower TCO from efficient utilization of resources & service management
- 7. TCO Analyzer Tool Quickly determine “quantitative” value of using Windows Azure Platform services TCO of development and running Windows Azure Platform vs. traditional delivery channels Estimation “of” and conversion “to” on-premise solution to Windows Azure Platform services TCO tool available today http://www.microsoft.com/windowsazure/tco/
- 12. Windows Azure PlatformPurchasing ModelsSubscriptionAdditional LicensingConsumption“Pay as you go and grow” “Value for a commitment““Coordinated purchasing” Planned for post PDCSelect offers available Jan 2010Available Jan 2010 Discounts for commitmentPlans for paymentpredictability Low barrier to entry & flexibilityOptimized for cloud elasticity Centralized purchasing experienceIntroduction to volume discounts Promotional Offers Partner DiscountDevelopment PricingIntegration withPrograms
- 13. Windows Azure Platform Consumption Prices Pay as you go and grow for only what you use when you use it Elastic, scalable, secure, & highly available automated service platformHighly available, scalable, and self managed distributed database service$9.99/month(up to 1 GB DB/month) ComputeWeb EditionPer service hourPer database/month $0.12/hour+ Variable Instance Sizes Windows Azure platform AppFabric Service Bus & Access ControlScalable, automated, highly available services for secure connectivityBusiness Edition Storage Access ControlService Bus$99.99/month(up to 10 GB DB/month)$0.015/10k Message OperationsPer GB stored & transactionsPer database/month $0.015/10k Message OperationsPer Message OperationPer Message Operation$0.15 GB/month$0.01/10K transactions Prices shown in USD onlyInternational prices are available
- 14. Windows Azure Instance SizesVariable instance sizes to handle complex workloads of any size X LargeLarge MediumSmall$0.96 $0.48 $0.24 $0.12 Per service hourPer service hourPer service hourPer service hourUnit of Compute Defined Equivalent compute capacity of a 1.6Ghz processor (on 64bit platform) X-LargeLarge MediumSmall8 x 1.6Ghz4 x 1.6Ghz 2 x 1.6Ghz 1 x 1.6Ghz (high IO)(high IO) (high IO)(moderate IO) 14 GB memory7.0 GB memory3.5 GB memory 1.75 GB memory 2000 GB (instance storage) 1000 GB storage(instance storage)500 GB storage(instance storage) 250 GB storage(instance storage)
- 15. Windows Azure Platform Data Transfer Priced per GB transferred/month (prices shown in USD) North America Region Asia Pacific RegionEurope Region$0.10 GB Ingress$0.15 GB Egress $0.10 GB Ingress$0.15 GB Egress $0.30 GB Ingress$0.45 GB Egress N. Europe Sub-region N. Central – US Sub-region E. AsiaSub-region W. Europe Sub-region S. Central - US Sub-regionS.E. AsiaSub-region No Charge For Off Peak Ingress Promotion (ends 6/30/10)On-board to Windows Azure platform at no charge Off peak times defined as: 10pm-6am Mon-Fri & from 10pm-Fri to 6am-Mon for weekends in each designated regional time zones below Europe WET = UTCNorth America PST = UTC-8 Asia PacificSST = UTC+8
- 16. Promotional Offers & ProgramsIntroductory Special Biz SparkOneMSDN Premium Anyone can try the platform at no charge (monthly service allocations) Investing in high potential start-ups; receive full platform services at no charge Subscribers receive monthly allocation of platform services at no additional charge Development Accelerator CoreExtended1. Accelerate cloud development projects2. Flexible consumption (flex # of instances) 3. Predictable payments (6 mo subscription)4. Exceptional value (discounted price) Includes Core plus SQL Azure Business Edition Includes Windows Azure compute, storage, storage transactions, data transfer, & message operations
- 17. Promotional Offers & ProgramsIntroductory Special MSDNPremium Biz Spark OneOffer MSDN Premium subscribersLimit of one per MSDN subscription 8 month term Limited time offer thru 7/31/10 Overage at partner Consumption ratesAvailable to all partners & customersLimit of one per customer Promotion ends 6/30/10Overage charged at Consumption ratesAvailable for selected startups Program participation is by invitation only Program available in 10 countriesAmount of Windows Azure platform services included per month at no charge Windows AzureCompute 25 HrsStorage 0.5 GBStorage X-actions 10K SQL Azure1 Web Edition DB (1GB DB for 90 day trial) Message Operations Messages 100K Data transfer0.5 GB In & 0.5GB Out Amount of Windows Azure Platform services will vary by customer Windows AzureCompute 750 hrsStorage 10 GBStorage X-actions 1M SQL Azure 3 Web Edition DB (1 GB) Message Operations Messages 1 MillionData transfer 7GB In & 14GB Out N.A/EU2.5GB In / 5GB Out Asia Pacific Additional 5% off for partners(except storage & data transfers)
- 18. Development Accelerator Offer 6 month subscription offered at 42%-46% off consumption prices Offered as a monthly “unit” (you can order multiple “units”)Overage charged at Consumption ratesPromotional offer, expires 6/30/2010 for new subscriptions EXTENDEDCORE Windows AzureCompute 750 hrs Storage 10 GB Storage X-actions 1M Includes CORE plus SQL Azure Business Edition (10 GB) Message Operations Messages 1 M Data transfer 7GB In/14GB Out N.A & EU2.5GB In/5GB Out Asia PacificMonthly priceMonthly price $109.95 (46% off consumption prices)$59.95 (42% off consumption prices)Additional 5% off for partners(except storage & data transfers)
- 19. The Value of Service Management Shift valuable resources to focus on high value areas Reduce infrastructure and operational costs Automated service management means automatic upgrades & no more patches Platform as a service provided at global scale with a dependable service level agreement Price for Service Management is Zero $ Comprehensive SLA Lower TCO AutomatedManagement Reduce IT Complexity Service lifecycle management is always included in the low base price!
- 20. Monthly Service Level Agreement Service bus & Access control availabilityInstance monitoring & restartStorage availability Database availability Computeconnectivity Service bus & access control endpoints will have external connectivityMessage operation requests processed successfullyStorage service will be available/ reachable (connectivity)Your storage requests willbe processed successfullyDatabase is connected to the internet gateway All databases will be continuously monitoredAll runningroles will be continuously monitoredIf role is unhealthy we will detect & initiate corrective stateYour service is connected & reachable via webInternet facing roles will have external connectivity>99.9%>99.9%>99.9%>99.95%>99.9%
- 21. Support For Customers & PartnersAssisted SupportOnline Self Help Windows Azure Platform Portal(http://azure.com)Customer Care (no charge 24/7 phone access) Service Dashboard(available to all users) Developer Support (paid developer support)Premier Windows Azure Platform (now fully integrated) Public Forums(available to all users) Microsoft Developer Network (MSDN) & Microsoft Partner Network (MPN) BenefitsManaged forums w/ response SLA, incident support, advanced technical guidance, & training
- 22. International RoadmapWindows Azure Platform availability in worldwide geographies Available in 41 countries Q2 2010 Available in 21 countries Jan 2010 Australia BrazilChileColombiaCosta RicaCyprus Czech Republic GreeceHong KongHungary32. Israel Luxemburg MalaysiaMexicoPeruPhilippinesPolandPuerto RicoRomaniaTrinidad & Tobago1. Austria2. Belgium3. Canada4. Denmark5. Finland6. France7. Germany8. Ireland9. India 10. Italy11. Japan 12. Netherlands13. New Zealand14. Norway15. Portugal16. Singapore 17. Spain18. Sweden19. Switzerland 20. UK21. United States
- 23. International PricingWindows Azure Platform purchasing availability in worldwide currencies Available in 12 currencies Q2 2010 Available in 11 currencies Jan 2010 US Dollar (USD) Canadian Dollar (CAD) / FX Rate 1.11 British Pound (GBP) / FX Rate 0.6061 Danish Krone (DKK) / FX Rate 5.46 EURO (EUR) / FX Rate 0.7092 Norwegian Kroner (NOK) / FX Rate 6.15 Swedish Krona (SEK) / FX Rate 7.5 Swiss Franc (CHF) / FX Rate 1.1 Japanese Yen (JPY) / FX Rate 98 New Zealand Dollar (NZD) / FX Rate 1.563 11. Australian Dollar (AUD) / FX Rate 1.25Billing localized in 5 languages Jan 2010 (English, French, German, Japanese, & Spanish) International prices determined by using USD prices and applying FX rates
- 24. Business roadmap, looking ahead.... Flexible, simple, and value based pricing and licensing New Services Available (pricing coming soon…)CDN(available today)SQL Azure >10GB (available H1 2010)Windows Azure Drive (available in Feb)Codename “Dallas”(available today) Information service built on SQL & Windows Azure (BI & analytics) Durable storage volumes attachable directly to compute instances18 edge locations in 12 countries for low latency & global presence Additional SQL Azure databases sizes >10GB available in 2010 Additional purchasing options coming in 2010 Principles driven business model as we bring new services on Centralized purchasing, procurement, & billing for all Microsoft products & services
- 25. Some Final Thoughts…. CPU cost is allocated when the instance is deployedConsumption vs. Subscription and service predictability Take advantage of existing programs and promotions(e.g. MSDN, dev accelerator, introductory, data transfer promo)Leverage the TCO tool and additional resources to help build your business case CPU UtilizationTCO ToolPurchasing ModelsPrograms & Promotions
- 27. YOUR FEEDBACK IS IMPORTANT TO US!Please fill out session evaluation forms online atMicrosoftPDC.com
- 28. Learn More On Channel 9Expand your PDC experience through Channel 9Explore videos, hands-on labs, sample code and demos through the new Channel 9 training courseschannel9.msdn.com/learnBuilt by Developers for Developers….
- 30. Premier Support for the Windows Azure PlatformOne end to end support package for all Microsoft Products & Services Developer Benefits: Designated Support Account Manager: provides single point of contact for support & IT planning needsProblem Resolution Support: shorter response times & priority escalation pathsService Delivery Planning: ongoing planning & execution cycle continuously improving IT operations & maturity.Access to specialized Azure Prevention& Resolution resources who deliver Developer Support, Support Assistance, Information Services, & WorkshopsAdditional info - http://www.microsoft.com/premier
- 31. Microsoft PinpointThe easy way to deliver your applications and professional servicesShowcase and Sell Your Software and ServicesAttract and Engage More CustomersGet Lead Notifications and Customer InsightsLinks to your demo, trial & purchase pagesExtending Microsoft’s commerce platform to developers in 2010Largest directory of qualified IT providers and widest customer audienceConnectwithcustomers who need their software applications and professional servicesPinpointlists available applications built on all Microsoft platformsDynamic marketplace for buyers and sellers of Microsoft-based technologieswww.MicrosoftPinpoint.com/GetListed