Windows phone發展概況 2013Q3
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This document summarizes surveys and reports from November 2013 regarding the Windows Phone operating system. It finds that: - Windows Phone was rated the best operating system in reader polls, outperforming Apple iOS and Android. Nokia Windows Phones also received high ratings. - Windows Phone saw strong year-over-year growth and outsold the iPhone in 25 markets. It had over 10% market share in 8 countries. - Windows Phone was the second most popular smartphone operating system in 14 markets. - The Windows Phone platform continued to grow its app catalog and saw increasing app downloads and revenue. - New Windows Phone and Windows 8 devices were announced along with continued development resources for developers.
![#1 讀者票選最佳作業系統
#1 AT&T 用戶票選最佳手機
9.0—Windows Phone 8
9.2—Nokia [Windows Phone
8]
8.6 – Apple iOS
8.8 – Samsung [Android]
8.1 – Android
8.0 – Apple [iOS]
8.1 – Windows Phone 7
8.0 – HTC [Android]
7.1 – Blackberry OS
8.0 – Motorola [Android]
7.1 – Blackberry [RIM]](https://image.slidesharecdn.com/windowsphoneherman-131204091924-phpapp02/85/Windows-phone-2013Q3-6-320.jpg)
Windows phone發展概況 2013Q3
- 4. Kantar Nov. 11, 2013 Canalys Nov. 5, 2013
- 5. CIO March. 29, 2013
- 6. #1 讀者票選最佳作業系統 #1 AT&T 用戶票選最佳手機 9.0—Windows Phone 8 9.2—Nokia [Windows Phone 8] 8.6 – Apple iOS 8.8 – Samsung [Android] 8.1 – Android 8.0 – Apple [iOS] 8.1 – Windows Phone 7 8.0 – HTC [Android] 7.1 – Blackberry OS 8.0 – Motorola [Android] 7.1 – Blackberry [RIM]
- 7. Microsoft's Windows Phone 8 clearly bests Apple and Android, according to respondents in PC Magazine’s 2013 reader poll Windows Phone Store was picked by ABI Research as the most innovative mobile app marketplace “Windows Phone people like their phones more than Android people” according to ChangeWave Research Nokia Windows Phones win PCMag’s End-user Business Choice Award 2013 Windows Phone 8X and 8S by HTC received the prestigious red dot award: product design 2013
- 8. Windows Phone reinforced its position as a top three smartphone operating system and was again the fastest-growing platform among the leading operating systems with 156% year-over-year gain.1 25 個市場銷售超過iPhone Argentina, Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, M alaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South Africa, Thailand, Ukraine, United Arab Emirates, Vietnam1 8 超過八個國家市佔率超過10% Belgium, Czech Republic, Finland, Nigeria, Poland, South Africa, Thailand, Vietnam1 14 個市場是排名第二的智慧型手機系統 Chile, Czech Republic, Finland, Greece, Hungary, India, Italy, Malaysia, Mexico, Poland, South Africa, Thailand, Ukraine, Vietnam1 Source: 1IDC Worldwide Quarterly Mobile Phone Tracker, November 2103.
- 9. NOKIA LUMIA 620 NOKIA LUMIA 820 NOKIA LUMIA 925 NOKIA LUMIA 1320 NOKIA LUMIA 1020 NOKIA LUMIA 1520 NOKIA LUMIA 920 NOKIA LUMIA 720 NOKIA LUMIA 625 NOKIA LUMIA 520
- 11. 179,000+ Windows Phone Apps
- 12. WVGA 800 x 480 15:9 WXGA 1280 x 768 15:9 720p 1280 x 720 16:9 http://mobileapplicationtestingtimes.wordpress.com/2013/03/14/android-the-ultimate-in-device-fragmentation/
- 14. App visibility: the key to 10x more downloads on Windows Phone compared to iOS Effective use of in-app purchase, the social aspects of the app, an average rating of 4+stars rating, and engaging gameplay. Windows Phone outperforms iPhone for Indie Game Developer http://www.windowsphone.com/en-us/store/app/qonqr/dfe7fcef-4904-4c9a-8423-927a8d5ded18
- 16. Windows 8 and Window Phone 8 Window 8 • 100 million licenses sold to date; and huge Windows 7 addressable market • 4x number of apps since GA; 10X apps in December • 100M+ app downloads in 2 months • 1,700+ certified systems for Windows 8 and Windows RT Window Phone 8 • 18K new registered developers since GA • 36% increase in app downloads since GA • 40% increase in app submissions • 75% increase in paid app revenue
- 17. SURFACE HP ENVYx2 NOKIA LUMIA 822 ASUS VIVIO WINDOWS PHONE 8X by HTC DELL XPS DUO 12
- 18. SONY VAIO T SERIES 13 LENOVO IDEAPAD YOGA 11 ACER ASPIRE S7-391 LENOVO IDEAPAD YOGA 11
- 21. Feature available Feature not available Partial Windows Phone 8 iOS6 1 BlackBerry 10 Office mobile built-in. Linked inbox. 4 Skype integration with contacts. 1 1 2 Outlook mobile built-in. Business user Android 3 4 5 6 7 7 Lync server support. Real time document sync (PC + tablet/phone). 8 9 9 10 SharePoint server support. EAS management built-in. Full device encryption. 11 IT Information rights management support. Mobile device management support. 12 13 Private app distribution. Common platform across PC + tablet/phone. 14 Dedicated fulltime onsite support. 17 15 16
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Editor's Notes
- #9: The qualitative praise we’re receiving from the industry (on slide 2) is translating into quantitative opportunity as well. Gains by the Windows Phone platform demonstrate user demand, OEM support, and the need for alternatives in the smartphone market. Highlight the fact that we are in the game and doing well. Note: these are IDC’s market definitions, not Microsoft’s.
- #10: Meet windows PhoneA choice of devicesThe right price with a consistent experienceChoose your favorite model – same productivity and business experience available across the range; Microsoft Office and Outlook, Word, PowerPoint, Excel, OneNote, HERE navigation apps with offline support, Internet Explorer 10, SkyDrive, Lync, SharePoint, IBM Notes Traveler, security, device management, private apps, in-house & cloud supportWindows Phone devices are available at multiple price points with choice of hardware features, however every devices delivers exactly the same software functionality, security and management features you need as a business.At the high-end we deliver 1020 with High resolution camera of 41 Mega pixels and lots of storage, or a Phablet, the 1520, combining Phone with a Tablet-like experience and a 1080p resolution screen. Not just at high-end are we delivering outstanding products. Driving considerable volume at the low-end – like Nokia Lumia 520Mid-tier - two of my favorites – Nokia Lumia 620 and the Nokia Lumia 720.Or top mid-tier like the Lumia 820/822 and 925Offer latest hardware and software features – will be supported with OS updates. Same WP experience at all price-points.Competitors cannot compete in these price tiers. Apple offer two-year-old productsLow-cost Android - cheaply made - old OS with no updates – unreliable
- #13: Platform ubiquity translates into opportunity for developers. The shared core between Windows and Windows Phone means that developer will be able to use the same powerful tools to deliver solutions to both Windows and Windows Phone, leveraging much of the same work across solutions for both.