WineDirect/Vin65 Napa Roadshow: Taj Eldridge, I Like this Grape
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ILTG Media is a digital platform that merges modern wine culture with lifestyle elements such as fashion, film, food, and music, targeting the evolving preferences of contemporary consumers. It emphasizes the importance of diverse brand associations and engaging digital content to expand the wine market and increase consumption. The document showcases the changing landscape of consumer behavior influenced by technology and social media, highlighting opportunities for brands to connect with their audiences effectively.
WineDirect/Vin65 Napa Roadshow: Taj Eldridge, I Like this Grape
- 1. “Voice of Modern Wine Culture” April 2016
- 2. ABOUT US © ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE. 2
- 3. 3 An economist understanding value and consumption
- 4. © ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE. A digital creative (& wine geek!) who understands passion and creativity
- 5. ILTG Media’s is a media platform bringing wine culture to a modern audience by pairing it with fashion, film, food, and music through original content and interesting personalities in the wine world.
- 6. WHAT IS MODERN WINE CULTURE
- 7. The intersection of wine and other lifestyle experiences in music, food, fashion, and film
- 9. WHY IS MODERN WINE CULTURE IMPORTANT?
- 10. 10 THE WORLD IS DIFFERENT TODAY THAN IT WAS JUST 10 YEARS AGO. CONSUMERS CHANGED: - Harder to define - Technology and access leading to diversity - Instantaneous response
- 11. 11 THE WORLD IS DIFFERENT TODAY THAN IT WAS JUST 10 YEARS AGO. INDUSTRIES CHANGED: - Transportation - Media / Consumption - Payments - ‘Celebrities’
- 12. With technologies such as Uber, Yelp, Social Media the value that content, media & celebrity influences purchases. MARKET
- 13. WHAT ARE THE OPPORTUNITIES
- 14. © ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE. 14 If you expand what wine is associated with you will expand it’s consumer base, increase its consumption, and ultimately sell more wine.
- 15. CASE STUDY: MAYER HAWTHORNE x MORGAN HOTEL GROUP x WINERIES
- 19. DIGITAL CONTENT The modern wine consumer wants sharable, bite- sized stories that engage and inform so they are in control of what they purchase. PARTICIPATION = AWARENESS + INTERACTION + ENGAGEMENT
- 20. © ILTG 2015 CONFIDENTIAL. DO NOT DISTRIBUTE. 20 !AWARENESS !CONTENT: According to the Elite Daily study, 33 percent of millennials rely mostly on blogs before they make a purchase. !INTERACT & ENGAGE