Winning Support For Your Intranet / Intranet 2.0 Initiatives June 2009

Intranet value Intranets and corporate portals are widely valued for: Streamlining business processes Driving operational efficiencies Enhancing communications and collaboration Reducing the cost of internal business functions And virtually every line of business and department within an organization can benefit from the power, flexibility and bottom-line value of an intranet. © 2009 Prescient Digital Media

Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏ Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group) ‏ Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏ Cisco attributes $millions in savings to their wikis (Cisco) ‏ © 2009 Prescient Digital Media

Business case: example “ Look at your business. ” Angelo Ioffreda, VP, Internal Communications, Sodexo Add value to dispersed workforce Productivity Effective and efficient communications: reduce print Enable people to find one another Add applications that enhance business value © 2009 Prescient Digital Media

SuperSleuth Benefits Has increased leads by more than 100% and net client sales by US $90 million. One easy-to-access company-wide program. Promotes lead exchange across business segments / breaks down silos. Reduces administrative effort, leads get to sales executives more quickly for action. Works well in our decentralized organization. © 2009 Prescient Digital Media

Business case: example VP Communications, multi-national, 20K+ employees Broad understanding that rogue sites (+100) was ineffective: rigorous standards and guidelines Danger: virtually impossible to get and share accurate information Support culture and collaboration No one place to start and end day Lesson: “Get through your strategy and implementation plan quickly so executives have confidence that you can execute your roadmap.” © 2009 Prescient Digital Media

Strategy “ Without a strategy and plan we would not have had executive buy in (and funding)” says Karen Allen, Manager of Employee Communications and the Xerox weboard,” We needed to prove to our leaders how useful and valuable the intranet is.” © 2009 Prescient Digital Media Source: “Intranet Design Annual 2003”, Nielsen Norman Group, October 2003

Enable “One Company” “ No consistency across the sites. Aren’t we all supposed to be one company.” Business Requirement Interviewee Common, consistent intranet for all employees All geographies and GBU/SBUs deliver consistent experience/information © 2009 Prescient Digital Media

Proving intranet value: IBM 80% IBM employees visit w3 at least once per day Productivity savings estimate of $80.6 million 68% view the intranet as crucial to their jobs Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3

Finding information 30% of information workers’ time is spent finding information At a cost of $18K each year per employee in lost productivity Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations) ‏ Source: Center for Media Research

Efficiency examples Empower Line Managers 42% of managers said they accidentally use the wrong information at least once a week. (Source: Accenture, 2007 Study) 57% of respondents said that having to go to numerous sources to compile information is a difficult aspect of managing information for their jobs. (Source: Accenture, 2007 Study) © 2009 Prescient Digital Media

Increase efficiency “ On average, focus group participants spend between one and two hours a day tracking down the information they need to perform their role.” Prescient focus group report . Increase efficiency by enhancing ease of finding information Reduce unproductive activity E.g. HR reps fielding calls because employees cannot find accurate HR information IT fielding help desk calls © 2009 Prescient Digital Media

Efficiency examples A prominent financial services firm with 30,000 employees reduced their IT Help Desk call volume by 30% and saved more than $300,000 annually by providing better self-service information on their intranet. (Source: Prescient client, 2003) © 2009 Prescient Digital Media

Efficiency examples Save time by finding and managing information One prominent investment company (800 employees) performed a content audit and eliminated 70% of the content (7000 pages) on their new intranet which reduced content migration, maintenance, and storage costs by tens-of-thousands of dollars per year. (Source: Prescient Digital Media client, 2004) © 2009 Prescient Digital Media

Engagement Employee engagement delivers Improved morale Higher collaboration Organization loyalty Faith in management Improved productivity Higher recruitment & retention

Best Buy: BlueShirtNation (BSN) ‏ Encouraged employees to participate in a video contest that promoted their 401k plans BSN helped increase the number of employees signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10 th increase in employee engagement will increase single store sales $100k

HR I’m having a baby. I’ve just been hired. I’m getting divorced Admin I need business cards. I am changing job locations. I am becoming a home-based employee. © 2009 Prescient Digital Media Employee Centric

Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube. A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban. The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed Source: Telindus © 2009 Prescient Digital Media

Intranet 2.0 satisfaction levels Only 29% of organizations rate the tool functionality as good or very good; 24% rate them as poor or very poor Satisfaction rates with executives is dangerously low: only 23% of executives rate the 2.0 tools as good or very good; 38%% rate them as poor or very poor © 2009 Prescient Digital Media Source: Prescient Intranet 2.0 - Global Study

Winning Support For Your Intranet / Intranet 2.0 Initiatives June 2009

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Winning Support For Your Intranet / Intranet 2.0 Initiatives June 2009

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