Wipro

Student Name: Vikas Ranjan
ARU ID – 1440763
Masters Of Buisness Adminstration
Module Title: Enterpreneurship and Innovation
FTMS College ,Bukit Jalil Campus
Kualalumpur ,Malaysia.

AZIM PREMJI
“ THE BILL GATES OF INDIA”

The Entrepreneur
Born 24 July 1945
 The chairman
of Wipro Ltd.
 Currently he is 3rd richest
man in India.
 His assets include 74%
of Wipro.
Net Worth US $ 15.9 billion
 Indian engineer and

 Born in Mumbai to
a Gujarati Muslim
family.
 Completed his initial
education at St.
Mary's School,
Mumbai

 Premji was forced to leave
his studies in Electrical
Engineering from Stanford
University, California, USA.
at the age of 21 to take over
the family business when his
father suddenly died in 1966.
 He has since, after a gap of
over thirty years, completed
his degree in Electrical
Engineering.

At the first annual general
meeting of the company
attended by Azeem
Premji, a shareholder
doubted Premji's ability to
handle business at such a
young age and publicly
advised him to sell his
shareholding and give it
to a more mature
management.
This spurred Azim Premji
and made him all the
more determined to make
Wipro a success story.
And the rest is history.

 It was Azim Premji vison which made Wipro’s
shift from edible oils to IT industry.
 Mr Azim Premji has been the pioneer to
Outsourcing (BPO ) sector in India .It has been
who has made India the Global leaders in BPO
sector world over.He is a trendsettter.
 Azim’s leadership is a paradoxical blend of
quiet dynamism with an understand drive for
excellence.
by Wipro.com

 AZEEM PREMJI as an entrepreneur is a person
who undertakes and operates a new
enterprise or venture and assumes some
accountability for the inherent risks involved.
In the context of the creation of for-profit
enterprises, . (Richard Cantillon) .He
as Business entrepreneurs has strong beliefs
about a market opportunity and willing to
accept a high level of personal, professional,
or financial risk to pursue that opportunity.
(Jean-Baptiste Say)

Suppose You Bought Wipro 100 share value Rs.
100 in 1980
1981 ,1:1 Bonus =200 shares
1985,1:1 Bonus =400 shares
1986 split to Rs 10 =4000 shares
1987,1 :1 Bonus =8000
1989, 1:1 Bonus =16000
1992 ,1:1 Bonus =32000
1995 ,1:1 Bonus =64000
1997 ,2:1 Bonus =1,92,000
1999 Split to Rs 2 =9,60,000
2004 2:1 Bonus =28,80,000
2005 1:1 Bonus =57,60,000
2010 3:2 Bonus =96,00,000
Today’s Rate Rs 431
You Earn Rs 413 Crore !!
By Mundraa.com

WiproConsumer
Care&Lightening
One of
the top
leader
in retail
Having
27
brands
By Mundraa.com
Wipro
IT Services, Products &
 BPO’s
WCCLG
(Wipro consumer care & lightening)
Wipro Infrastructure Engineering
Wipro Infrastructure Engineering
Construction
Mining
Agriculture & power
Steel plants & ports
Wipro Infrastructure Engineering

Wipro began in 1947 as a
small vegetable oil
company founded by Azim
Premji’s father.
He had converted a small
vegetable oil company into
a top most selling
computer maker in the
world.
Under his leadership
WIPRO has not only spread
in India but also globally
because of his humility
and commitment towards
his work.
In the 1980s Wipro
entered the IT field . The
exit of IBM from the Indian
market in 1975, Wipro
started manufacturing
computer hardware,
software development ,
under a special license
from Sentinel.

© 2010 Wipro Ltd - Confidential12
 Aerospace
 Banking
 Consumer packaged goods
 High-Tech
 Insurance
 Media
 Mobile device
 Pharmaceutical & Life sciences
 Retail
 Telecom equipment
 Utilities
 Auto motive
 Communication service provider
 Energy
 Health care
 Hospitality and leisure
 Manufacturing
 Media devices
 Natural resources
 Public infra structure
 Securities & capital markets
 Transportation
Service Products
 Analytical & information
management
 BPO
 Consulting service
 Product engineering services
 Mobility
 Business application services
 Cloud services
 Eco energy
 Infrastructure management
services

Wipro In Figures
Type
Public
BSE: 507685
NYSE: WIT
Industry IT Services
Founded 1945
Founder(s) M. H. Premji
Headquarters Bangalore, Karnataka India
Key people
Azim Premji (Chairman)
Girish Paranjpye (joint CEO)
Suresh Vaswani (joint CEO)
SA Sudarshan
Services
IT Consulting
Business Process Outsourcing
Product Engineering Solutions
Technology Infrastructure Services
Revenue ▼ US$ 4.98 billion (2009)
Net income ▼ US$ 0.82 billion (2009)
Total assets ▼ US$ 5.38 billion (2009)
Employees 98,391 (As on 27 October, 2009)
Website Wipro.com

About Wipro
Wipro Limited, through its subsidiaries,
provides IT services worldwide. It offers
software solutions, IT consulting, business
process outsourcing services, and research and
development services in the areas of hardware
and software design. The company operates in
three segments: Global IT Services and
Products, India and Asia Pac
IT Services and Products, and Consumer Care
and Lighting. -The Global IT Services and
Products segment provides IT services to
customers in the Americas, Europe, and Japan.
The India and Asia Pac IT Services and Products
segment operates in the Indian IT market and
offers IT products and services to the
companies in India, Asia-Pacific, and the
Middle East region. Consumer Care and Lighting
segment engages in the manufacture and sale
of consumer care and lighting products. The
consumer care products include soaps and
toiletries, baby products, talcum powders, and
hydrogenated cooking oils. The lighting
products include light bulbs, fluorescent tubes,
and luminaries. Wipro Limited was founded in
1945.The company is headquartered in
Bangalore, India.

VISION-To place the WIPRO among the top IT companies in The world .
It becomes India’s leading seller of computers,scanners and printers.
BPO,a strategic initiative for WIPRO was expected to be a key growth driver.
It became the first software service company in the world to achieve SEI-
CMM level 5 certification.
Premji want his company more customer-centric.

“Leadership must be
transparent,leadership
must set the tenure
and the standards of
what it is articulating.It
must practice the talk”-
Mr A Premji
PEOPLE ORIENTED
LEADERSHIP : He
firmly believed in his
employees
expressing their
opinions and ideas
freely, and was
always keenly
focused on
developing future
leaders.
DEMOCRATIC
LEADERSHIP : He
would always let his
managers and other
decision-making
subordinates play a
vital role in the
decision making
process.
TRANSFORMATIONAL
LEADERSHIP : He had a
vision to transcend
WIPRO from an Indian
manufacturing firm to a
global IT company.

Determination
Strength
Promise
Code of conduct for
employees

Values are qualities that
define people,
organizations and
products / services at
their most basic level.
They establish a
foundation onto which
expectations and trust
(or distrust), is built.
Physical Values
* Punctuality and
Timeliness
* Quality of Products
and Services
* Reliability
* Responsiveness
* Safety
Organizational Values
* Communications
* Cooperation
(Teamwork)
* Coordination
* Standardization
Psychological Values
* Creativity
* Customer Delight
* Integrity /
Accountability
* Innovation

 Value oriented
person.
 Down to
earth .
High on action.
 Believes in
professionalism.
 Prefers solitude
to the spotlight.
Humble by
nature.Believes
in work

Assertiveness.
Hard working.
Intellectual.
Philantropistic.
Applying thoughts.
Smartness.
Dreamer.

Strategic Thinking - Anticipating the future through an articulated vision
Customer Orientation - Customer at the center of the vision.
Aggressive Commitment - Pursue stretched commitments with determination and
focus
Global Thinking and Acting - Global cultural synchronization with respect to
issues and trends
Self Confidence - Belief in the abilities of self and team
Commitment to Excellence - Commitment to surpass the best with respect to
global standards
Working in Teams - Encouraging harmony and synergy for getting multiplier
effect from team
Building Future Leaders - Spending time with team; coaching and pursuing
developmental needs of team

Successful leaders must be able to articulate a
clear, stated, committed vision for the company
they represent and the vision must always be
centered around the customer.
Success has to be built on a foundation of values.
Successful leaders must have self confidence
which comes from positive attitude.
They need extraordinary physical mental and
someway spiritual energy to remain on the top of
the demands made to them

They must keep improving their standards for
excellence in quality
They should know the proper execution of
strategy at right time and cost
Successful leaders are always on the side of
optimism. It is a force multiplier.
Successful leaders attract and retain the best
people which leads to the success of the
Organization.
Leaders always play to win. This gives a new
sense of direction and energy.

Wipro works as a team and all employees are treated as experts rather than just
staff.
Premji’s standing in business circle speaks of his determination
and perseverance which coupled of clarity of knowledge and vision
has enabled him to achieve amidst all odds.
As a tough employer he expects his employees also
to be competent and does not tolerate deception.
He is known for his humility and helping
attitude.
His simplicity and charm
are natural qualities of an
efficient leader.
He is a true blue
Indian.

Under Premji’s leadership the company
adopted ethical practices that includes
neither giving nor taking bribe.
Premji leads a simple life and works quietly
behind every small success of Wipro which
is a typical of a level 5 leader.
Employee feedback and communication
was a transparent policy considered crucial
for Wipro’s growth.
To be able to predict the future and rightly
predict it is what differentiates smart
managers from managers.

motivation to excel.
self-reliance and ability to adapt
ability to use failure experience as a way of learning
creativity
tolerance of risk
opportunity obsession
leadership
commitment and determination

Leadership about
‘enabling others’ and
applied to all walks from
family to corporation
Built Wipro as a ‘family
owned’ company
Never believed in the
media & never accessible
for media personnel
Strong value system for
making success more
enduring.

determination
and
perseverance,
innovator and
risk bearer
Clear future
vision and
proper
planning
Open minded
and patient
listner..

Focuses on
customer, not
to the product..
•6 sigma- 3.4 defects per million
•5 sigma-230 defects per million
•4 sigma-6210
•3 sigma-66800
•2 sigma-3,08000
•1 sigma-690000
It indicates how
much variations
are there in a
product..
By Economic
Times 2000

He established two core principles that are instrumental in building the character of his leadership
team.
The first is rare among India's family-controlled companies: The chairman is not king. While Premji
owns a controlling stake in Wipro, he shares authority and responsibility with his subordinates.
The second key principle: Premji believes in a zero-politics culture. At Wipro, backstabbing, playing
favorites, and kissing up to the boss -- tactics that sap much of American executives' energy -- simply
don't work. Open and honest disagreements are not only tolerated, but also required -- of everyone.
In the Business Transformation services they work to incorporate Six Sigma, LEAN, TRIZ, Theory of
Constraint, CMMi and PCMM models as the framework to improve the operational excellence in your
organisation.
Wipro's Quality Management System
Wipro's customers trust the strength of the quality processes that have always assured them of
timely, defect-free delivery of products and services. The Quality Management System (QMS), called
veloci-Q, is a consolidation of experiences and best practices that are also aligned to standard quality
models and certification
Grivence Procedure followed by WIPRO:
Wipro procedure, called Ombuds process, involves the appointment of ombudsmen in the Company's
offices. These ombudsmen are senior officials in the particular business unit of the organization to
whom employees can address their grievances. The ombudsmen, acting independently, will then
initiate an investigation and submit a report to the compliance committee, which will then take
suitable action. Wipro actively encourages their employees to reveal identity.

“IMPACTS OF ENTERPRENUIAL THOUGHTS
Azim Premji's secrets for success
- The journal
Foreign Policy listed
him as one of the “
top global thinkers”
in November 2011 .
-Forbes (March
2003) listed him as
one of ten people
globally ,who have
the most "power to
effect change".
-Business Week
(October 2003)
featured him on
their cover withthe
sobri sobriquet
"India's Tech King" .
- Financial Times
listed him in the
global 25 people
who are"dramatically
reshaping the way
people live, work or
think"
By
(Bornrich.com/wipro)

Landau’s (1982)
High
Gambler Dreamer
Consolidator EntrepreneurRisk bearing
HighLow
Low
Innovativeness

CLASSIFICATION OF ENTREPRENEUR
-He has been a very firm decision maker and also fortifies his duties as
a leader and enterpreneur as seen.
- He has a very less gambling attitude as he believes in strong planning and
analysis before taking decisions. He has been very less in dreamer as he has
plans accordingly and depends on his statergy and knowledge .
-Entrepreneurship is the practice of starting new organizations, particularly
new sectors generally in response to identified opportunities.
(Landau’s (1982).)

“TIPS FOR SUCESS”
Azim Premji's secrets for success
Have the courage to think big.
Never compromise on fundamental values.
Build up self-confidence, always look ahead.
Always have the best around you, even if they are better than you are.
Play to win.
Leave the rest to the force beyond.
By India today
(interveiw)

Message to all wiproite
Lesson #1: Be careful to ask what you
want. You may get it.
Lesson # 2: Respond, don’t react
Lesson # 3: Intuitions are important for
making decisions
Lesson # 4: Learn to work in teams
Lesson #5: Never lose your zest and curiosity
Lesson # 6: Put yourself first
Lesson # 7: Have a broader social vision
Wipro.com

Honors and Awards
 2000 – Business man of the
year.
 2000 – Honorary Doctorate.
 2005 – Padma Bhushan.
(for outstanding work in trade)
 2007 – All time top 30
entrepreneur of the world.
 2009 – Honorary Doctorate.
 2011-Padma Vibhushan
(for 2nd highest civilian)

Honors and Awards
Richest person in the country from 1999 to
2005 byForbes.
•
Asia week magazine voted him among
the 20 most
powerful men in the world in 2000.
• Member of the Prime minister’s
Advisory committee
for information-technology in India.
The "Legion of Honour" in 2011 by the
Republic of France .
• irst Indian recipient of the Faraday
Medal (In 2005).
• Membership of the Indo-UK and the
Indo-France CEO's forum.
•

The following condiitons are why I took MR AZEEM PREMJI -
A desire to achieve: The push to conquer problems, and give birth to a
successful venture.His innovative and vison made India lead the BPO
sector globally.
Hard work: - A “Workaholic”
Desire to work for it FIRM Entrepreneurs like to work for themselves
but Mr Premji has been very dedicated to his company and his
employees he has earned a respect from them for this and also his
love for homecountry is often felt
.
Nurturing quality: Willing to take charge of, and watch over a venture
until it can stand alone.
Acceptance of responsibility: Are his visions legally,
and mentally accountable for their ventures. Some entrepreneurs
may be driven more by altrruisim than by self-interest.
.
Optimism: Live by the philospohy that this is the best of times, and
that anything is possible.
Orientation to excellence: Often desire to achieve something
outstanding that they can be proud of
.
Organization: Are good at bringing together the components (including
people) of a venture. Baruch (1986)

He has been the innovator and visionary to make Wipro the leading
R&D in IT Industry.
His work has been the key contribution to make India go Digital “ his
determination gave India first domestic computer manufacturer.
His BPO industry steps created a living for millions and it would not be
wrong calling him “FATHER OF BPO INDUSTRY IN INDIA”.
His risk taking and future vison is clearly felt .His vision for
Outsourcing has provided employments to many Under Grduates and
also gave Indian youth to search for a new carrer in new sector.
His work style and open minded style has been outstanding, his
dedication and care for his employees is also seen often Wipro Equity
fund is only one of those steps in this.
AzimPremji as a hands-on manager
Very involved in the details of the day-to-day operation of the company
Spent a third of his time on making sales calls himself
Effectively scrutinized and carefully selected all his managers
Highly involved in the appraisal process
Took a major interest in developing teams and leaders
AzimPremji as a hands-off manager
Gave a free hand to employees
A patient listener always wiling to listen and consult managers as one
of the employees.
http://www.moneycontrol.com/news/management/azim-premji-his-strategy-
for-wipro_189075.html?utm_source=ref_article

In 1984, Azim Premji established the Wipro
Equity Reward Trust.
 The WERT, its administered by a Board of
Trustees is designed to give eligible employees
the right to receive restricted shares and other
compensation benefits at the stipulated times
and conditions.
Transferred 8.6% of his stake in the company,
worth about Rs 8,646 crore, to the Azim
Premji Foundation. This is the biggest act of
individual philanthropy in India.
The Foundation has reached out to
over 2.5 million
children in more than 20,000 schools
across India

 In 2001, he founded Azim Premji Foundation.
 A vision to achieve quality universal education.
 Had a potential for systemic change in India's 1.3 million government- run schools.
 In December 2010, Premji pledged to donate $2 billion for improving school education in India.
 Transferring the 213 million equity shares of Wipro Ltd.
 This donation is the largest of its kind in India.

Cole, A. Business Enterprise in its Social Setting. Harvard
University Press, Boston, 1959.
Collins, J. and D. Moore. The Organization Makers. Appleton-
Century-Crofts: New York, 1970.
Drucker, P. "Entrepreneurship in Business Enterprise" in Journal
of Business Policy. vol 1, 1970.
Florida, R. The Rise of the Creative Class: And How It's
Transforming Work, Leisure, Community and Everyday Life.
Perseus Books Group, 2002. Baruch Buiness and man (1986)
www.wikipedia.com
http://en.wikipedia.org/wiki/Azim_Premji
http://www.iloveindia.com/indian-heroes/azim-premji.html
http://articles.economictimes.indiatimes.com/keyword/azim-
premji
http://azimpremjifoundation.org/State_and_District_Institutes
http://www.scribd.com/doc/25153929/OB-Azim-Premji-
Presentation
http://www.authorstream.com/Presentation/marvelpat-36494
8-azim-premji-pratik-negi-celebrities-ppt-powerpoint
Wipro.com. /leadership:/
/prezi.com/wmefrbpxohqq -of-azim-hasham
Tidd,J., Bessant,J. And Pavitt,K.(2005),Managing
Innovation-integrating technological,market and
organizational change,Wiley,3rd edition
http://www.moneycontrol.com/news/managem
ent/azim-premji-his-strategy-for-
wipro_189075.html?utm_source=ref_article

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