Wisconsin expanded its BadgerCare Plus (BC+) program in 2008 with three main components: eligibility expansion, administrative simplification, and outreach efforts. An evaluation found large enrollment increases among children and parents, exceeding projections. The majority of new enrollees were already eligible. Auto-enrollment of eligible children was effective. Exits increased initially but are leveling off. While the expansion was successful, officials are concerned about rising costs. The evaluation suggests eligibility expansions coupled with simplification and outreach can increase participation, and auto-enrollment is promising for enrolling newly eligible populations.