WordPress Does eCommerce

WORDPRESS DOES ECOMMERCE
TONY CECALA, PH.D.
DIGITAL MARKETING CONSULTANT

WORDPRESS DOES ECOMMERCE @TONYCECALA
image: econsultancy.com

TODAY, 50.3% OF
ECOMMERCE TRAFFIC
ORIGINATES FROM A
MOBILE DEVICE SUCH
AS A CELL PHONE OR
TABLET.
Source: Shopify

THE AVERAGE
CONSUMER WILL
SPEND OVER  
$1,200 PER YEAR AT
ONLINE STORES.
Source: TrueShip

ECOMMERCE
SOFTWARE BUYERS
SPEND AN AVERAGE OF
2-4 WEEKS SEARCHING
FOR THE PERFECT
SOLUTION.
Source: Capterra

PRICE IS ONLY THE 4TH MOST IMPORTANT
CONSIDERATION WHEN MERCHANTS ARE
LOOKING TO BUY ECOMMERCE SOFTWARE,
BEHIND BOTH FUNCTIONALITY  
AND EASE OF USE. Source: Capterra

WHAT DO YOU WANT TO SELL?
▸ physical products
▸ digital products
▸ professional services
▸ event tickets
▸ club memberships

WORDPRESS ECOMMERCE PLUGINS

WORDPRESS ECOMMERCE PLUGIN MARKETSHARE
https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/
7.1%
84.1%
WooCommerce
WP eCommerce
Easy Digital Downloads
Jigoshop
WP eShop
WP eStore
MarketPress
Shopp
data from Builtwith

WORDPRESS ECOMMERCE PLUGIN MARKETSHARE
https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/
5.9%
8.9%
10.7%
10.9%
3.7%
16.4%
44.3%
WP eCommerce
Jigoshop
WP eShop
WP eStore
MarketPress
Shopp
data from Builtwith

WORDPRESS ECOMMERCE PLUGIN RATINGS
RATING
1 2 3 4 5
3.4
3.4
3.6
3.8
4.4
4.5
4.5 WooCommerce
Jigoshop
Shopp
WP eShop
WP eCommerce
MarketPress
data from WordPress.org

WOOCOMMERCE

▸ free WordPress plugin
▸ built-in CSV import/export
▸ Gold Cart premium extension for
$47
▸ product search capabilities
▸ payment gateway integrations  
(includes Authorize.net,
SagePay, and iDeal)

▸ Display Settings

▸ Payment 
Gateways

▸ Products display in list form
unless you have the Gold Cart
paid extension
▸ or use the WP eCommerce
Grid View plugin

▸ Add a Product Shortcode

EASY DIGITAL DOWNLOADS

▸ several options
▸ Cart 66 Lite
▸ Cart 66 Pro
▸ Cart 66 Cloud

▸ Cart 66  
Cloud Settings

▸ Cart 66 Product 
Settings

▸ Cart 66 Variable Product Settings

▸ Cart 66 Membership 
Settings

▸ Free core plugin
▸ Additional features and support are
extra cost
▸ Default payments: Google Checkout,
PayPal Express or Standard, 2Checkout,
and Manual/Ofﬂine payments.
▸ Shipping options: ﬂat rate ship items,
free shipping, tiered shipping (by
weight, cost, or item quantity)

RAINMAKER PLATFORM
▸ What is it?
▸ What are the beneﬁts?

“RAINMAKER BEING A HOSTED PLATFORM:
YOU DON’T NEED HOSTING. THAT BY ITSELF
BRINGS THE PRICING DOWN CONSIDERABLY.
Oliver Nielsen
https://www.webmatros.com/blog/website-now-new-rainmaker-platform/

“RAINMAKER IS TAILOR-MADE  
TO THE NEEDS OF CONTENT MARKETERS
Oliver Nielsen

“NOW I CAN FINALLY GET BACK TO
PRODUCING HIGH-QUALITY  
LEARNING CONTENT”
Oliver Nielsen

NON-WORDPRESS OPTIONS

▸ tonycecala.bigcommerce.com

▸ Enterprise solution for global brands with an IT department
▸ Open Source, but requires Partners and Developers to install and work
properly
▸ Essentially, this is Enterprise software, with a Community version.

YOUR GONNA NEED A MAGENTO PARTNER, PERIOD.

‣ Shopify POS (point of
sale) can link ofﬂine
and online sales in
one system.

Shopify Plus powers eCommerce
for major global brands, like
Budweiser, Tesla, and the LA
Lakers.
It’s may not be for you (yet), but it
shows the level of expertise and
scalability of the platform for
global eCommerce.

▸ sell Kindle books
▸ sell Paperback books
▸ list and sell anything
▸ FBA - fulﬁllment by Amazon

▸ sell new and used items
▸ easy to use
▸ the cost is for an items “listing”  
plus other advertising features
▸ payment processing  
handled by eBay directly
▸ earning a high feedback score
is essential for trust and success

YOU BUILT IT, NOW WHAT?
▸ What do real  
people think of  
your web site?
▸ Get other  
viewpoints on  
your website
▸ Free user
commentary at  
peek.usertesting.com

RESOURCES
▸ WordPress eCommerce Platforms Guide
▸ 6 Handy Free WP eCommerce Add-ons
▸ 12 Useful Free WooCommerce Extensions
▸ 15 Fabulous Free Easy Digital Downloads Add-ons
▸ 75 eCommerce Facts, Quotes & Statistics that Will Blow Your Mind
▸ U.S. online retail sales will grow 57% by 2018; projected growth

FIND THIS PRESENTATION ONLINE AT:
slideshare.net/networker
Photo Credit: Fosforix (CC BY-ND 2.0 license)
THANK YOU.
@TONYCECALA

WordPress Does eCommerce

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