World Cup Marketing 2014
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The document outlines marketing expectations for the 2014 World Cup, highlighting the event's massive online and offline presence. It forecasts significant social media engagement, particularly through Twitter and video sharing, emphasizing FIFA's video marketing strategies and the anticipated rise in tweets related to the tournament. Additionally, it mentions innovative marketing tactics from brands like Paddy Power and the availability of venue maps for attendees.
World Cup Marketing 2014
- 1. World Cup 2014 Marke2ng – What to Expect
- 2. It’s the biggest spor2ng event of the year both online and offline. Millions of football fans will be both watching the games and joining in the social conversa2on. Here’s what to expect over the next few weeks! TwiKer Overload Google Maps helping aKendees More videos from FIFA Ambush Marke2ng
- 3. TwiKer Overload TwiKer will be a center point for everything World Cup related-‐ we’ll be sharing some match stats and predic2ons before every game from our TwiKer account so watch this space. Already there’s been a massive amount of twee2ng done, check out the chart on the next slide. Nearly 5 million tweets rela2ng to the World Cup have been posted in the last month. It will only increase in the next 7 days and sky rocket from then on! See how many tweets rela/ng to the world cup have been sent already
- 4. Search Term-‐ World Cup / Brazil – Tweets-‐ nearly 5 million each
- 5. Increased video sharing everywhere! FIFA sponsors and partners have already got massive aKen2on with their videos launched earlier in the year. Video Sharing will sky rocket over the next 7 days and con2nue throughout the tournament, we’ve found some more videos that will no doubt be successful in the coming weeks.
- 6. More FIFA Videos This will be FIFA’s year of video success, every week their official YouTube Channel adds another promo2onal video. Over the past 12 months FIFA have added videos on every team, venue and on Brazil itself, as well as highlights and goals from classic previous World Cups Check out some of our favorite FIFA videos
- 7. coming to the rescue Not only have all venues been added but indoor maps for venues are also available. PreKy cool for those lucky ones who will be aKending.
- 8. Ambush Marke2ng Without fail and at every major spor2ng event Paddy Power have capitalized on media aKen2on. So we can expect something massive from them. Maybe Bavaria will repeat their World Cup 2010 stunt. Paddy Power have kicked off their campaign with this video
- 9. Have you joined the video marke2ng revolu2on yet? Create and share your Viddyad for free like the It only takes minutes ! Click here to get started