World Food Tourism Summit. Trend Report Presentation
5 likes2,679 views
The document presents a global trends research study on culinary tourism, highlighting megatrends such as aging populations, globalization, environmental concerns, and health influences. It discusses evolving consumer behaviors towards experiences over products, emphasizing sustainability, wellness, and emotional connections to brands. Insights and recommendations are provided for businesses in food and hospitality to adapt and thrive in the changing landscape.
World Food Tourism Summit. Trend Report Presentation
- 1. TRENDS IN CULINARY TOURISM | APTECE GLOBAL TRENDS RESEARCH STUDY ESTORIL, LISBOA, 9 | 4 | 2015 © 2015 AYR WORLDWIDE + INOVA BUSINESS SCHOOL Luis Rasquilha
- 2. LUIS RASQUILHA | CEO INOVA BUSINESS SCHOOL | AYR CONSULTING WORLDWIDE 2 lrasquilha Studies Career Professor Luis Rasquilha (+ 55 11) 98560 7271 (+ 351) 93 970 10 50 [email protected] lrasquilha) lrasquilha Clients
- 3. 3 AGENDA 1. INTRODUCTION . STUDY & METHODOLOGY . THEORICAL CONCEPTS 2. MEGATRENDS IN CULINARY TOURISM 3. TRENDS & CONSUMER BEHAVIOUR COOL EXAMPLES IN CULINARY TOURISM 4. INSIGHTS & CONCLUSIONS
- 4. 4 1. INTRODUCTION . STUDY & METHODOLOGY . THEORICAL CONCEPTS
- 5. 5 STUDY & METHODOLOGY: GLOBAL TRENDS RESEARCH STUDY FOR CULINARY TOURISM IDENTIFYING OPPORTUNITIES, THREATHS, TARGETS AND ALIGN EXPECTATIONS OF WHAT TO DO WITH IT AYRWW + INOVA BS GLOBAL TRENDS NETWORK & KNOWLEDGE CENTER MEGATRENDS RESEARCH (FORESIGHT TOOLS) TRENDS COOLHUNT (TRENDSLATOR) CULINARY TOURISM INSIGHTS (INNOVAYR) FULL REPORT AVAILABLE IN PORTUGUESE & ENGLISH
- 6. 6 THEORICAL CONCEPTS M E G A T R E N D S : G L O B A L CHANGES IN SOCIETY THAT INFLUENCES OUR DAILY LIVES TODAY AND FOR THE FUTURE T R E N D S : C O N S I S T E N T CHANGES IN CONSUMER BEHAVIOUR, THAT CREATES A PATTERN TO INSPIRE IDEAS AND BUSINESS DECISIONS INSIGHTS: TANGIBLE RECOMMENDATIONS FOR USING TRENDS KNOWLEDGE TO BOOST BUSINESSES, CORPORATIONS & BRAND’S SUCCESS
- 7. 7 TRENDS STUDIES ARE HELPING BRANDS AND BUSINESSES ACROSS THE GLOBE IN PRO-‐ACTIVE DECISIONS OF ANTECIPATING THE FUTURE, CREATING INNOVATION CONCEPTS AND FOCUS PROFESSIONAL GOALS
- 8. 8 2. MEGATRENDS IN CULINARY TOURISM
- 9. 9 AGEEING & DEMOGRAPHIC EXPLOSION GLOBALIZATION & SOCIAL MOBILITY ENVIRONMENT & CLIMATE CHANGES INTERGENERATIONAL REALITY HEALTH & GENETICS
- 10. 10 AGEEING & DEMOGRAPHIC EXPLOSION 2050 – MORE OLDER PEOPLE (50+) THAN YOUNGER ONES 100 YEARS OLD – LIFE EXPECTATION 2 BILLION 1927 – 7 BILLION IN 2011 – 16 BILLION IN 2100
- 11. 11 GLOBALIZATION & SOCIAL MOBILITY PEOPLE ARE MORE CONNECTED – BOOSTING GLOBALIZATION TODAY ONLY 20% OF THE WORLD ARE CONNECTED – 50% IN 2030 CONNECTIVITY IMPROVES MOBILITY & SEARCHS OF EVERY KIND
- 12. 12 ENVIRONMENT & CLIMATE CHANGES CLIMATE CHANGES ARE TRANSFORMING SOCIETY TEMPERATURE WILL INCREASE 5º IN THE NEXT 20 YEARS WE WILL FACE A LACK OF NATURAL RESOURCES (WATER, ENERGY, ...) SUSTAINABILITY WILL DOMINATE INDIVIDUAL CONCERNS AND CORPORATE PRIORITIES – THE NEW SUSTAINABILITY TRIANGLE
- 13. 13 INTERGENERATIONAL REALITY WE LIVE IN THE CONECTIVITY WAVE OF HUMANITY DIGITAL NATIVES (AFTER 90’S) VS DIGITAL IMMIGRANTS (PRIOR 90’S) NEW POWER FROM THE YOUNGEST CONNECTED ONES THE YOUNGEST TEACHES AND INFLUENTIATES EVERYONES DECISIONS NO MORE GENERATIONS CLASSIFIED BY BIRTH DATES
- 14. 14 HEALTH & GENETICS PEOPLE ARE MOVING TOWARDS BIG CITIES NEW DECEASES EMERGES (DEPRESSION, LACK OF FOCUS, ISOLATION, OBESITY, NOMOPHOBIA, ...) GROWING URBAN PROBLEMS (MOBILITY, SECURITY, EDUCATION, BREATHE AIR, ...) NEW SOLUTIONS (GOOD FOOD FAST, SPORTS & LEISURE, NATURAL WAY OF LIFE) HUMAN AND ANIMAL GENETICS CHALLENGES OLD HUMAN CONCEPTS & NEW MEDICINE APPROACHES ARRIVES (NATURAL AND HEALTHY PRODUCTS)
- 15. 15 MEGATRENDS WILL OPEN AN ALL NEW WORLD OF OPPORTUNITIES FOR THOSE WHO DECIDE TO ACT AGEEING & DEMOGRAPHIC EXPLOSION MORE PEOPLE TO SERVE GLOBALIZATION & SOCIAL MOBILITY MORE PEOPLE TRAVELLING ENVIRONMENT & CLIMATE CHANGES MORE PEOPLE AWARE & CONSCIENT INTERGENERATIONAL REALITY MORE PEOPLE ENGAGING BETWEEN THEM HEALTH & GENETICS MORE PEOPLE SEARCHING FOR BETTER LIFES
- 16. 16 3. TRENDS & CONSUMER BEHAVIOUR COOL EXAMPLES IN CULINARY TOURISM
- 17. 17 EXPERIENCE ECONOMY EMPOWERMENT LIVE THE CITY GLOBAL CONNECTION & CONVERGENCE RELAX, SPIRITUAL & SECRECY ECOSUSTAINABILITY WELLTHY DESIGN WOW
- 18. 18 EXPERIENCE ECONOMY DON’T GIVE ME PRODUCTS GIVE ME EXPERIENCES TO REMEMBER HEART ATTACK GRILL | EUA BROOKLIN OPERA RESTAURANT | BRAZIL WIN CITY | ITALY
- 19. 19 EMPOWERMENT I WANT TO KNOW MORE AND TO PARTICIPATE MORE I HAVE THE POWER AND YOU BETTER KNOW THAT UN CHEF UN JOUR| FRANCE MINI BAR | HOLAND SELFIE TOASTER| EUA
- 20. 20 EVERY CITY IS MY CITY I AM AN URBAN DAULPHIN, A URBAN A NOMAD SEARCHING FOR THE HIDDEN PLACES LIVE THE CITY FOOD TRUCK| BRAZIL | EUA | ... KEKANTO| BRAZIL URBAND NATURAL FOOD GARDENS| EUA
- 21. 21 WE ARE LIVING IN THE SOCIAL MIDIA WORLD USING OUR GADGETS TO PRODUCE, EVALUATE AND SHARE OPINIONS AND DECISIONS GLOBAL CONECTIVITY & CONVERGENCE FOOD DELIVERY APPS| WORLDWIDE BEST TABLES| PORTUGAL | BRAZIL FOOD BLOGS & INSTA PROFILES| WORLDWIDE
- 22. 22 WE ARE MORE STRESSED THAN BEFORE HELP ME TO RELAX, TO RECOVER MY BALANCE WITHOUT TOO MUCH EXPOSITION RELAX, SPIRITUAL & SECRECY ZZZ ZEN BAR| FRANCE SECRET PARTIES| BRAZIL GALLO OLIVE OIL MOONRISE| PORTUGAL
- 23. 23 MORE ECO CONSCIENCE WILL HELP THE PLANET AND MY LIFE ALL FOR A BETTER WORLD ECOSUSTAINABILITY F O O D M O V E M E N T S ( V E G A N , N A T U R A L , FUNCTIONAL, ...)| WORLDWIDE CLEAN & SLOW FOOD| WORLDWIDE RAW FOOD| WORLDWIDE
- 24. 24 WELL BEING + HEALTHY = WELLTHY FOR A BETTER LIFE QUALITY AND BALANCE, BETWEEN PROFESSIONAL AND PERSONAL WORLD WELLTHY HEALTHY FOOD FROM FAST FOOD| WORLDWIDE FOOD SNIFFING| WORLDWIDE HEALTHY APPS & WEARABLES| WORLDWIDE
- 25. 25 BEAUTIFUL, BRANDED AND FUNCTIONAL BRANDS & DESIGN GAVE US EMOTIONS BUT GLAMOUR & SIMPLICITY ARE ALL THAT MATTERS DESIGN WOW BRANDED CUP CAKES| WORLDWIDE LUXURY WATERS| WORLDWIDE COLOUR FOODS| WORLDWIDE
- 26. 26 KEY IDEAS ABOUT CONSUMER BEHAVIOUR EXPERIENCES MATTERS CONECTIVITY LEADS BALANCE IN LIFE GROWS EMOTIONS ARE BETTER THAN PRODUCTS
- 27. 27 4. INSIGHTS & CONCLUSIONS
- 28. 28
- 29. 29 FOOD & BEVERAGE 1. IMPROVE EXPERIENCE ENVIRONMENT FOR CONSUMERS WILL BOOST SALES 2. PRODUCE AND DELIVER MORE FRIENDLY ENVIRONMENT PRODUCTS WILL GROW CONSUMERS ENGAGEMENT 3. BUILD EMOTIONAL DIMENSIONS MAKES YOUR BRAND STRONGER 4. DIFERENT CONSUMERS WITH DIFERENT PROFILES NEEDS DIFFERENT PORTFOLIOS
- 30. 30 Viagens E Hospitalidade TRAVEL & HOSPITALITY 1. ADJUST PORTFOLIOS TO DIFFERENT KIND OF TARGETS IN A CONSISTENT WAY 2. SALES ARGUMENTS SHOULD BE FOCUSED ON CONSUMERS BENEFITS AND NOT IN TECHNICAL FEATURES 3. MARKET APPROACH SHOULD START FROM THE OUTSIDE – FROM CLIENT TO BUSINESS 4. ENTERTAINING IS MORE IMPORTANT THAN A SIMPLE DELIVER
- 31. 31 RELATED GROUPS 1. ALL THE PLAYERS NEED TO WORK TOGETHER FOR THE SAME PURPOSE 2. KNOWLEDGE PRODUCTION NEED PERMANENT UPDATES 3. WE NED TO CHALLENGE THE PASS TO PREPARE THE FUTURE
- 32. 32 CONSUMERS 1. SAFETY PLACES WITH EXPERIENCES AND STORIES ARE GOOD INVESTMENTS 2. DIVERSITY (CULTURAL, INTELECTUAL, ...) PROVIDES BENEFITS TO REMEMBER 3. DISCOVER NEW PLACES, SPOTS AND BRANDS ARE MORE EFFICIENT WHEN WE GO WITH OPEN MIND AND OPEN HEART, LETTING OURSERVELS INVOLVE IN A COMPLETE 5 SENSES EXPERIENCE
- 33. 33 WHEN YOU CHALLENGE THE REALITY YOU DISCOVER NEW WAYS OF BEING SUCCESSFUL
- 34. 34 THANK YOU lrasquilha [email protected]
- 35. 35 Q&A LETS EAT
- 36. TRENDS IN CULINARY TOURISM | APTECE GLOBAL TRENDS RESEARCH STUDY ESTORIL, LISBOA, 9 | 4 | 2015 © 2015 AYR WORLDWIDE + INOVA BUSINESS SCHOOL Luis Rasquilha