WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011
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The document provides a comprehensive guide on optimizing WordPress for SEO, covering essential practices such as managing plugins, ensuring site speed, and utilizing rich snippets. It emphasizes the importance of mobile-friendliness and includes code snippets for integrating social media features. Recommendations for theme development, permalinks, and content structuring are also discussed to enhance overall site performance and visibility.
![FACEBOOK! Like Botton:
<html xmlns:fb='http://www.facebook.com/2008/fbml'>
<meta property="og:title" content="<?php wp_title(); ?>"/>
<meta property="og:image" content="<?php $image_id = get_post_thumbnail_id(); $image_url =
wp_get_attachment_image_src($image_id,'large'); $image_url = $image_url[0]; echo $image_url; ?>" />
<link rel="image_src" href="<?php echo $image_url; ?>" />
<meta property="og:site_name" content=”NomeSito" />
<meta property="og:admins" content=”IDUtente" />
<fb:like href="<?php the_permalink(); ?>" send="true" width="450" show_faces="true" font=""></fb:like>
vincos.it
www.seopoint.org
Paolo Dello Vicario - @pdellov
Stefano Sarao - @SStev3](https://image.slidesharecdn.com/wpmarketing-111127073719-phpapp02/85/WP-Marketing-SEO-Avanzata-per-Wordpress-al-Symposium-GT-2011-25-320.jpg)
WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011
- 1. www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 2. PROPRIO WORDPRESS? www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 3. LE BASI SEO.. SALTIAMOLE! Non Affollare il Blogroll Controllare lo Spam Non Duplicare i Contenuti Link Fra Articoli Interni Ragionare sul Title Spezzare un Articolo se Serve Settare NoIndex sugli Archivi di Troppo Bla, bla, bla… www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 4. PLUGINS DA USARE SOLO PER ESTREMAMENTE MODIFICHE UTILI PER NON VELOCI CONTROLLARE ESPANDERE LE COMPATIBILITÀ FUNZIONALITÀ E POSSONO RATING RALLENTARE IL SITO O ANDARE IN CONFLITTO www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 5. PLUGINS E MODIFICHE DI BASE SEO e Struttura Tutto il Resto All in One SEO / Yoast SEO Wordpress Mobile Edition Google XML Sitemaps Campi Personalizzati Wordpress Related Posts Design Personalizzato DD Sitemap Generator More-Plugins.se W3 Total Cache Types Cardy Redirect Plugin Taxonomies Permalinks Fields … e Altro … www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 6. LA VELOCITÀ È IMPORTANTE! www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 7. #1: ANALISI www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 8. #2: LE IMMAGINI PRIMA DI TUTTO www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 9. #3: W3 TOTAL CACHE Cache Minfier HTML Minifier JS Minifier CSS Gestione Eventuali CDN Integrazione con le Google Page Speed API www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 10. MODIFICHE VELOCI? NIENTE PLUGIN! www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 11. PERMALINKS – LA SOLUZIONE MIGLIORE DI ANDREA CARDINALI /%post_id%-‐%postname%/ oppure /%post_id%_%postname%/ Il Problema /%year%/%monthnum%/%day%/%postname%/ Sembra /%year%/%monthnum%/%postname%/ Risolto dalla /%year%/%monthnum%/%category%/%postname%/ Nuova /%post_id%/%postname%/ Versione 3.3 /%postname%/ /%category%/%postname%/ Approfondimento sul Blog di Andrea Pernici h6p://goo.gl/rw4Fr www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 12. TEMI? MANO A PHP E HTML www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 13. LA STRUTTURA DI UN TEMA WORDPRESS http://codex.wordpress.org/Theme_Development www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 14. I CAMPI PERSONALIZZATI <?php if( get_post_meta($post->ID, "Thumbnail", true) ): ?> <a href="<?php the_permalink() ?>"><img src="<?php echo get_post_meta($post->ID, "Thumbnail", true); ?>" height="80" width="144" alt="<?php the_title(); ?>" /></a> <?php endif; ?> www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 15. BRICIOLE DI PANE! Utilissime per Grandi Progetti Implementabili sia Tramite Plugin che Tramite Funzione http://dimox.net/wordpress-breadcrumbs-without-a-plugin/ http://yoast.com/wordpress/seo/ www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 16. UNA VERSIONE STAMPABILE? WP PRINT! www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 17. VERSO IL WEB STRUTTURATO www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 18. RICH SNIPPETS www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 19. RICH SNIPPETS Sport Musica App www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 20. INSERIAMOLI IN WORDPRESS Temi già predisposti: • microformats.org/ wiki/wordpress- themes Custom fields: • Pagine Personalizzate • Varie.. Plugin: • WP Marketing • hRecipe • Micro Anywhere WP Marketing Download: URL www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 21. RICH SNIPPETS Google può impiegare un mese o due prima di abilitare i Rich Snippets http://www.google.com/webmasters/tools/richsnippets www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 22. RICH SNIPPETS Microformati, RDFa o Microdati??? Schema.org “…microdata strikes a balance between the extensibility of RDFa and the simplicity of microformats, so this is the format that we’ve gone with.” “Google will continue to support rich snippets for existing content, so you don’t need to redo existing content in the new schema.org format.” “…you should avoid mixing the formats together on the same web page, as this can confuse our parsers.” Google Webmaster Central: Introducing schema.org Google Webmaster schema.org FAQ SEOmoz: schema.org Examples schema.org
- 23. E LE PAGINE PERSONALIZZATE? <?php /*! Template Name: Nome del Template! */ ?>! S LANDING PAGE MICRODAT I MODULO CONTATTI STRUTTURE TE PERSONALIZZA Blog Tagliaerbe: Le Landing Page, queste sconosciute! Sezione Landing Pages sul ForumGT MasteringLandingPages di Filippo Toso www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 24. NON TRALASCIAMO I SOCIAL! Search Engine Land: What Social Signals Do Google & Bing Really Count? mashable.com
- 25. FACEBOOK! Like Botton: <html xmlns:fb='http://www.facebook.com/2008/fbml'> <meta property="og:title" content="<?php wp_title(); ?>"/> <meta property="og:image" content="<?php $image_id = get_post_thumbnail_id(); $image_url = wp_get_attachment_image_src($image_id,'large'); $image_url = $image_url[0]; echo $image_url; ?>" /> <link rel="image_src" href="<?php echo $image_url; ?>" /> <meta property="og:site_name" content=”NomeSito" /> <meta property="og:admins" content=”IDUtente" /> <fb:like href="<?php the_permalink(); ?>" send="true" width="450" show_faces="true" font=""></fb:like> vincos.it www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 26. FACEBOOK! Like Box: <script type="text/javascript" src="http:// static.ak.connect.facebook.com/js/ api_lib/v0.4/FeatureLoader.js.php/ it_IT"></script> <script type="text/javascript">FB.init (”API Key");</script> <fb:fan profile_id=”id pagina fan" stream="0" connections="6" logobar="0" width="182" height="280" css=”URL file .css? n"></fb:fan> bigthink.it www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 27. TWITTER! <a href="http://twitter.com/share" class="twitter-share-button" data-url="<?php the_permalink(); ?>" data-via=”NomeUtente" data-text="<?php the_title(); ?>" data-related=”NomeUtente: Descrizione Utente" data-count="horizontal/vertical/none" data-lang="it">Tweet</a> <script type="text/javascript" src="//platform.twitter.com/widgets.js"></script> www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 28. GOOGLE+! <script type="text/javascript" src="https://apis.google.com/js/plusone.js"> {lang: 'it'} </script> <g:plusone size=”small/medium/standard/tall"></g:plusone> www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 29. PUBBLICARE AUTOMATICAMENTE SUI SOCIAL Applicazione Facebook Applicazione Online Pubblicazione sulle Pagine Pubblicazione su Facebook Pubblicazione su Profilo Pubblicazione su Twitter Diversi Stili Pubblicazione su LinkedIn Plugin Applicazione Facebook Pubblicazione Tutti i Social Pubblicazione sulle Pagine e Non Solo Social Pubblicazione su Profilo Gestione da Wordpress Directory e Community www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 30. NOFOLLOW O DOFOLLOW? www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 31. MOBILE: È IL CASO? www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 32. MOBILE: È IL CASO? Ricerca di EFF Mercato in Netta Crescita Previsione Search 2012 al 22% Combinando i Dati con la Ricerca sulle Revenue della Search di eMarketer abbiamo due scenari: 16% à $2.7 mld 22% à $3.7 mld www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 33. MOBILE: È IL CASO? 20 MLN +52% GOOGLE FACEBOOK di Smartphone MSN/BING In Italia I Siti più Visitati Di Smartphone Dal 2010 +224% di ricerche mobile Statistica IPSOS MEDIA CT www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 34. MOBILE: E I MOTORI? “…we encourage companies to create a mobile-specific site to optimize the small form factor mobile device experience for consumers.” Andy Chu - Bing “…The most important thing you can do to grow your business using the mobile web is to create a mobile- friendly website. So today we’re launching an initiative called GoMo that helps businesses ‘Go Mobile’ ” Jesse Haines - Google Google Mobile Ads: GoMo Helping businesses create a mobile friendly website Search Engine Land: Do You Know Google’s Official Stance On Mobile Search & SEO? Search Engine Land: Bing On Mobile Search & SEO
- 35. WORDPRESS E MOBILE WORDPRESS MOBILE WP EDITION MOBILE DETECTOR www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 36. …E GLI SMARTPHONE E I TABLET? “…We’re paying close “Once upon a time, mobile phones connected to the attention to how Internet using browsers with limited rendering consumers use capabilities; but this is clearly a changing situation with tablets and other the fast rise of smartphones which have browsers that advanced devices, as rival the full desktop experience. As such, it’s important consumer behavior to note that the distinction we are making here is based on these devices is on the current situation as we see it and might change in evolving quickly. the future.” Today, we consider Pierre Far - Google tablets to be part of our multi-platform mobile strategy..” VELOCIZZIAMO Andy Chu - Bing IL NOSTRO SITO! Google Webmaster Central Blog: Making Websites Mobile Friendly www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
- 37. GRAZIE! Seo Point www.seopoint.org Google+ Facebook: www.facebook.com/SeoPoint http://goo.gl/meZXm Twitter: @pdellov @SStev3 www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3