This document provides a case study analysis of the entrepreneurial failure of Adesemi, an American startup company that operated in Tanzania for 6 years before being liquidated. It examines why the company failed to establish a new wireless innovation in Tanzania, how country and market conditions impacted its success, and the importance of social capital and networks for entrepreneurs. Key questions discussed include what Monique Maddy, the founder, learned from this experience and what she might do differently in the future. The case study aims to provide insight into entrepreneurial failure by analyzing what factors contributed to Adesemi's demise.