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    SEO
site:
?
site:
?
    ynet.co.il
site:
                 ?




                           TLD                       .1
                                                     .2
                                                     .3

site:yourwebsite.com/folder1 inurl:keyword
JavaScript-   Googlebot
JavaScript-                 Googlebot


                             JavaScript                                     .1
                                                         Googlebot          .2
          Googlebot      -   JS                         log

66.249.78.172 - - [26/Dec/2012:23:25:11 +0200] "GET /js/date.js HTTP/1.1"
200 705 "-" "Mozilla/5.0 (compatible; Googlebot/2.1;
+http://www.google.com/bot.html)"
JavaScript-   Googlebot


              JS
JavaScript-         Googlebot


                    JS


       document.write




       JavaScript
JavaScript-   Googlebot


              JS
Meta Keywords-
Meta Keywords-


                                                   Keywords Meta Tags-




http://jamesnorquay.com/further-questions-ex-search-quality-team-member-andre-weyher/
Meta Keywords-
Yaniv navot-smx-final
4
4

                                                                                   .1
                                                                                   .2
                                                                                   .3
                                                                                   .4




                       A/B Testing -




https://productforums.google.com/forum/#!topic/webmasters/pBwxvKPf2gM/discussion
XML
XML       5


                         – XML
                                 .1
                                 .2
                                 .3



                  XML-

Fresh Content
Yaniv navot-smx-final
Doorway pages   .1
                    .2
                    .3

–
         SEO
Canonical Tag
Canonical

                               Canonical Tag Element-
                                                               Canonical




    -
    Duplicate Version                                      Duplicate Version
example.com/article?page=1                             example.com/article?page=1
   Server Headers              Canonical Version
                              example.com/article




    Duplicate Version                                     Duplicate Version
example.com/article?lang=he                           example.com/article?lang=he
Yaniv navot-smx-final








social media off line                                                           
                        off site-                                               
                                                                                
                                                                                




                           http://news.cnet.com/8301-13953_3-10063363-80.html
yaniv@seoisrael.co.il




www.seoisrael.co.il

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Yaniv navot-smx-final

  • 1. - SEO
  • 3. site: ? ynet.co.il
  • 4. site: ? TLD .1 .2 .3 site:yourwebsite.com/folder1 inurl:keyword
  • 5. JavaScript- Googlebot
  • 6. JavaScript- Googlebot JavaScript .1 Googlebot .2 Googlebot - JS log 66.249.78.172 - - [26/Dec/2012:23:25:11 +0200] "GET /js/date.js HTTP/1.1" 200 705 "-" "Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)"
  • 7. JavaScript- Googlebot JS
  • 8. JavaScript- Googlebot JS document.write JavaScript
  • 9. JavaScript- Googlebot JS
  • 11. Meta Keywords- Keywords Meta Tags- http://jamesnorquay.com/further-questions-ex-search-quality-team-member-andre-weyher/
  • 14. 4
  • 15. 4 .1 .2 .3 .4 A/B Testing - https://productforums.google.com/forum/#!topic/webmasters/pBwxvKPf2gM/discussion
  • 16. XML
  • 17. XML 5 – XML .1 .2 .3 XML- Fresh Content
  • 19. Doorway pages .1 .2 .3 – SEO
  • 21. Canonical Canonical Tag Element- Canonical - Duplicate Version Duplicate Version example.com/article?page=1 example.com/article?page=1 Server Headers Canonical Version example.com/article Duplicate Version Duplicate Version example.com/article?lang=he example.com/article?lang=he
  • 24.  social media off line  off site-    http://news.cnet.com/8301-13953_3-10063363-80.html