Yeovil Stand out on Social Media 6 October 2015
0 likes269 views
The document provides information about connecting rural areas in Devon and Somerset to broadband internet through a partnership project. It discusses the goals of connecting over 90% of homes and businesses to speeds over 24mbps by 2016. An update is given that over 100,000 homes and businesses now have access to fiber broadband as a result of the project with almost 90% able to access speeds over 24mbps. Information is provided about checking availability and free digital skills sessions being offered to help people make use of the new broadband connections.
Yeovil Stand out on Social Media 6 October 2015
- 1. Stand out on Social Media Helen Bottrill
- 3. What is Get Up to Speed? • Fully funded business and community support alongside roll-out of superfast broadband • Helping to ensure we all make the most out of the superfast broadband Delivered by Cosmic Peninsula Consortium
- 4. Connecting Devon and Somerset • A ground breaking partnership encompassing 6 LA areas to deliver improved and superfast broadband to rural areas; • Improved broadband (>2mbps) to every business and community across Devon and Somerset by 2016; • Faster broadband (>24mbps) to at least 90% of the area by 2016. Without this project 700,000 residents and 26,000 businesses, with a combined turnover of £9 billion, have no certainty of receiving improved or superfast broadband from a commercial rollout
- 5. Update – March 2015 • More than 100,000 homes and businesses now have access to fibre broadband as a result of the CDS; • Almost 90% of those can access speeds in excess of 24mbps; • Engineers have installed more than 78,000 km of underground optical fibres; • 456 new fibre broadband cabinets are now ‘live’; • A further 224 fibre cabinets have been installed and are waiting for final works to be completed.
- 6. How do I know when superfast is coming? www.connectingdevonandsomerset.co.uk/where-when/
- 7. What are we doing? • Free sessions • Showcase new technologies • Hands-on Workshops – tablets, smart phones, internet beginners • Gadget shows • Seminars • Briefings • Taster sessions • Signposting to other services
- 9. Stand out on Social Media Helen Bottrill
- 10. Introductions Please introduce yourself and what you hope to get out of the session today…
- 11. About me… • Social Media Specialist for Cosmic IT • Run my own textile design business for 7 years • Used Social Media to grow my business • Passionate about helping and supporting business growth • Love spreading the knowledge I’ve learnt!
- 12. What do you use?
- 13. What have you posted recently? Posts Blogs Images Videos Anything else…?
- 22. Live streaming
- 23. Tip of the iceberg…
- 24. Why use Social Media? • Your potential customers are digitally aware • Reaching a wider audience • Can’t be everywhere at once • Telling a story • Building your brand • Showing your potential customers you are ‘human’! • Building trust in your customers • How do *you* shop? Is it online?
- 25. How? • Engage • Converse • Show interest • Be honest • Support • Share & Like • Trust • Be human • Be authentic • Don’t sell
- 27. What to post about? • How to’s / hints and tips / practical advice • Studio / Office / behind the scenes • Work in progress / latest products / special offers • Competitions / Giveaways • News / Press mentions • Events / Attractions (yours or others) • Industry statistics • Questions / Quotes • Colleagues / staff / clients / visitors • Shares / blogs • Humour!
- 28. When to post?
- 29. Remember! • Be professional • HIGH Quality Photos • Correct spelling and grammar – ALWAYS! • Excellent customer service • Don’t rant online or be negative • Deal with complaints correctly • Be YOU! • Turn it around – what do ‘you’ want to see, how do ‘you’ react to things? Do that.
- 30. Social Media Engagement Ladder
- 31. Listening
- 32. Use Social media as a highly effective listening device: • Colleagues/staff; • Journalists; • Peers; • Competitors; • Influencers.
- 33. Listen in on hashtag conversations
- 34. • Geographic specific – #plymouth – #exeter • Industry specific – #holidaysindevon – #3Dprinting – #engineering • Campaign specific – #BetterForIt – #justacard • Media specific – #journorequest – #prrequest
- 35. Hashtag success!
- 39. Google Alerts
- 41. Listening and scheduling tools • Tweetdeck • Hootsuite Easier to manage hashtag hours Manage more than one account Watch more than one subject Schedule posts to go out when you are away from your computer Watch for keywords Don’t miss anything
- 42. Tweetdeck
- 43. Hootsuite
- 45. Share
- 46. • You share they share; good content that others will share ideally influencers…
- 49. Engage and share through influencers
- 51. Internet stars are everyday people
- 52. How do you find influencers? • Huffington Post 99 • The Guardian 99 • Met Office 90 • BBC Radio1 94 • BBC News 83 • Visit Britain 83 • Lonely Planet 94
- 53. Klout
- 57. Content • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for syndication (third party sites) • Podcasts
- 58. Infographics
- 59. Create once, post everywhere
- 60. Meformers vs informers • Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. • Informers had more than twice as many followers than meformers. • Sharing information about others is better for your follower count than sharing about yourself.
- 62. Tailor content to suit your audience
- 65. Canva.com
- 66. Make it visual • Customers are 2.4 times more likely to click on a post if images are present • Become a storyteller – make content engaging, emotional • Piktochart • Wordswag • Instaquote • Visme
- 67. Emotive…
- 69. YouTube – the stats • YouTube is the 2nd largest search engine • 1 billion unique monthly visitors • 6.25 billion hours watched monthly • 600 million views a day • If YouTube were a country it would be the largest in the world after China and India • Videos are shared 12 times more than link and text posts combined • 60% of visitors watch video content before reading text on the same webpage
- 70. And more… • 73% of consumers are more likely to make a purchase after watching a video • 74% of all internet traffic in 2017 will be video “It is crucial for marketers for start creating and incorporating video as part of their content strategy”
- 71. Customer support
- 72. Let’s make a plan! • Social media planner. There are lots of free printables online or you can create your own. • Create two – a weekly and a monthly one. • Monthly – mark what events are coming up, yours and others. Exhibitions & events, seasonal, local, sales & offers. You know to schedule content prior to these to make the most of the promotion. Have it above your laptop or in your studio so you can add to it. • Weekly – content planner. Create the content and then schedule the posts on each platform.
- 73. Plan your content • 70/20/10 • 70% planned campaigns • 20% near future • 10% real time • 80/20 • 80% shared content • 20% your content
- 75. Content Strategy • Who are your users? • Who are your competitors? • What do you bring to the table? • What do you hear? • What content do you already have? • What is the purpose of your content? • How often should you publish & distribute content? • Who is in charge/produce/maintain your content?
- 77. Blogging – the stats • 6.7m people blog on blogging sites • A further 12m blog via Social Media • 77% of internet users read blogs • Small businesses with blogs generate 126% more leads • 61% of consumers have made a purchase based on a blog post • 60% of businesses who blog acquire more customers • 5th most trusted source for accurate online information
- 78. And more… • A new blog is created somewhere in the world every half a second • Around 175,000 blogs are added to the Internet daily • There are over 150,000,000 blogs on the Internet
- 79. Why Blog? • Gives your company a voice • Easy to use • Free • Enables you to connect and share with your customers • Direct communication channel • Fuels SEO • Shares your expertise • Keeps you focused, motivated & energised • Stimulating for you and your readers • Builds confidence, relationships & sales • Tells your story
- 80. Blogging tips • Include engaging photos or graphics – articles with images get 94% more views • Use clean design and layout. Good design along with quality content are the top two factors that add credibility • Make sure your site is mobile optimised • Have a unique voice – write conversationally, use simple words & short sentences • Connect with Social Media to greatly increase your traffic • Create a call to action – eg sign up to newsletter
- 82. • How to hook your readers or get people pinning your blog? • Catchy title: • Hubspot blog topic generator • Portent’s content idea generator • Entertain & Engage
- 88. Remember! • Spelling and grammar – if possible get someone to read through it before posting • Weekly if possible, if not then as regular as you can • Good quality images – and make them pinnable • Don’t waffle! • Share your blog through your social media • Link to your website • Try to get guest bloggers once you are a little more established • Read other blogs • Plan ahead
- 90. Facebook – a few facts • Launched in Feb 2004 by Mark Zuckerberg • 1.4 billion users • Every second there are 20,000 people on Facebook. This means in just 18 minutes there are 11 million users on Facebook • There are 500,000 Facebook “likes” every minute • There are 100,000 friend requests every 10 minutes • There are 3 million posts per minute • Users spend 21 minutes per day on average on Facebook • 40 million small business Facebook pages
- 91. Profile, Page, Group? • A personal profile is a standard account created for a person to keep in touch with friends and family. • A Page is a public fan page for a business where you can build up a following of people who are interested in your page and products. • A Group is for a community or club that share a common interest. It can be private or public. • You NEED a personal profile to set up a page or a group. You must NOT use a personal profile as a business page.
- 93. Things to think about • Page Name – business name, is it available? • Images – profile and header (logo?) • Type of business, avoid using ‘local business’ if you don’t have a public premises • Bio • Links • What is your story? • Details & photos can be amended at any time in your settings
- 94. How to get followers? • Like all social media channels, this isn’t going to happen overnight. • As I’ve said, it is about engagement with others. Sharing other posts, building up a story of who you are, what you do, and what you like. • For people to interact with you, you need to interact with them. • Follow pages that appeal to you – chat with them, show interest in what they do, share their content • Give your followers interesting information that they then want to share with others
- 95. Don’t! • Spam – don’t leave fly-by comments ‘like for a like’ or leave adverts on other pages for your products • Use ‘add likers’ pages, you may get the quantity of likers, but it’s quality that you are looking for. Better to have 50 likers that all buy from you than 5000 that don’t • Like everything and anything to gain followers – if your newsfeed is full of stuff you aren’t interested in you won’t see what you are interested in seeing • Sell, sell, sell
- 99. Tagging – page gets notified that you have mentioned them in a post.
- 103. Twitter – a few facts • Launched in 2006 • A real-time social network - allows people to discover what is happening all over the globe right now, to share information and to connect with others wherever they are and whatever they are doing. • 284 million monthly active users • 500 million tweets sent every day. • 80% of tweets are accessed from a mobile site, and this is only set to increase. • 83% of businesses would recommend Twitter to other small or medium sized businesses.
- 104. So - what *is* a tweet? • A tweet is a message, posted on Twitter, containing 140 characters or less. It can include text, photos, links or videos. However, if you are adding any of these they will automatically take up 22 characters on your allotted amount.
- 105. Twitter language…
- 106. @ handle RT retweet Favourite Follow # hashtag
- 108. Typical news feed…
- 110. Pinterest – a few facts • 79.3 million users • 50 billion pins • 1 billion boards • 500,000 business accounts
- 111. And some more… • 86% of users are women, but… • 30% of new sign ups are men • 67% of content pinned on Pinterest is from a business website • 96% of pinners have used Pinterest to research and gather information • 80% of pins are repins • 72% of brands use ‘pin it’ button on their product pages • 47% of US online shoppers bought something as a result of a Pinterest recommendation • Pinterest brings an average of 300% more referral traffic to your site than Facebook.
- 112. So, what *is* Pinterest? • Pinterest is an online pin board. It allows you to pin from anywhere on the web to your own boards. • Imagine your scrapbook as a child. You cut out pictures from your favourite magazines and stuck them in. It’s just like that, but online. • You can pin from your own site, or others • You can pin from Pinterest, or anywhere else on the Internet
- 113. • Your perception of Pinterest may well be wrong – we are no longer a nation just focused on pinning recipes and weddings and decorating ideas… Now, don’t get us wrong – we still do that in our millions but more and more of us are using Pinterest for different reasons. • Are you a teacher looking for planning ideas? • Are you a blogger looking for statistics? • Are you setting up your Instagram page and no idea where to start? • Are you a shop wanting to reach a bigger audience? • These, and so many more are reasons that people are signing up to Pinterest, alongside the recipes and weddings!
- 114. • It is a fact that the half-life of a Pinterest pin is 1,600 times longer than a Facebook post! • 80% of pins are repins compared to 1.4% of tweets retweeted
- 115. Pinning for Business • Now is YOUR chance to make the most of Pinterest, as out of almost 80 million users, there are currently only 500,000 business pages on Pinterest. We can use this to our advantage! • Make sure that each time you blog, include pinnable images or infographics. • Write about relevant content. Use trends – pins featuring trending topics see a 94% increase in click through rate. • Pin your tutorials – these see a 42% higher click through than the average pin. • Remember – 67% of content pinned on Pinterest is from a BUSINESS WEBSITE, and 96% of pinners have used Pinterest to research and gather information.
- 116. How? • Create a business account from your personal account or from scratch • Go to https://business.pinterest.com and either convert or create • Select your business type and business name, plus a username • Username can only be 3-15 characters long • Ideally your twitter/instagram name – business name? • This becomes your url, eg: https://www.pinterest.com/cosmic_UK • You then have to verify your website which creates a link between your Pinterest account and your website – enables you to see Pinterest analytics • If you have your own website then add a pinterest button – makes it easy for people to pin your images
- 117. To start • Ideally, a new business can create a number of boards, around 12-20, which reflect their brand and interests • Work on filling the boards with quality images, well described with key words and good descriptions of what is in the image • Tell a story with your pins – what do you do, what do you like, where do you go? • Works in progress, studio inspiration, inspiring quotes, dinner ideas – let people understand and be inspired by YOU!! • Follow friends, colleagues, influencers, industry peers and pin their images, comment on their posts and ‘like’ their pins
- 118. A few tips… • If you start well you can maintain your boards easily • Aim to pin daily • You can never have too many pins or too many boards! • Never delete a board, you may lose followers as some only follow boards rather than you • Pin from your blog • Make sure your pins direct you to the right place • Use testimonials (with permission!) • Have FUN!
- 120. Pinterest board – about pinterest!
- 121. Cosmic Pinterest newsfeed – FULL of infographics…!!
- 123. Instagram – a few facts • Launched in October 2010 • 300 million monthly active users • 8000 photo likes per second • 5000 comments per second • More than 5 million photos posted daily • Owned by Facebook
- 124. What is Instagram? • Instagram is a photo sharing site where beautiful images are shared with the user’s followers. Filters can be added to alter the image and transform the mobile phone shots into something stunning. • As of June 2013 you have also been able to upload short videos (15 seconds maximum.)
- 126. How do I use Instagram? • Instagram works very similarly to Twitter • @ mentions, # hashtags and follows all work in the same way
- 127. Why do we love Instagram? • Instagram is a wonderful image sharing tool which not only gives you access to millions of visual delights, but can also connect you with other like minded individuals and raise your brand identity. By adding hashtags to your images you can bring potential customers into your world. Also, by searching keywords you can discover what else people are doing and talking about in your sector. Oh, and you can get lost in the beauty of all the photos! It really is offering a great human element to your business, and that is what Social Media is all about.
- 128. 1. Home tab – This is where you view your newsfeed. All the images posted by the people you follow will be here. From there you can like (by clicking on the ‘heart’ underneath the image) or comment (by clicking on the speech bubble underneath the image). 2. Explore tab – This is where you can search for users (@) or hashtags (#). Instagram also suggests followers or trends that you may want to follow. 3. Camera tab – Clicking on this allows you to take an image to then upload to Instagram. You can also import an image you already have on your device from here too. 4. Activity tab – This is activity that has been happening from people you are following – images they have liked, or photos they have commented on. This can give you more ideas of people to follow. On the right hand side of the activity page you can see your notifications - who has followed you, liked a post or tagged you in a conversation (@). 5. Profile tab – By clicking on this icon you see your Instagram profile. This is how others see you. You can see your bio and the photos you have uploaded.
- 129. Signing up • Creating your account with Instagram is free and very straightforward. You need to download the Instagram app on your mobile or tablet (you are unable to create an account on a computer) and then will be talked through setting up. • Just like Twitter, choose a username, a good profile picture and write a short bio. This should all be consistent with your branding, and presence on other social media sites. It makes sense to use your logo as a profile picture and (if you can) your business name as your username. • You can edit your details at any time, so don’t worry if you change your mind later on down the line. Like with your other social media channels, you may want to make seasonal changes, or add any accomplishments in your bio.
- 130. Ideas of what kind of pictures to post: • Work in progress • Behind the scenes • Staff members • ‘Out and about’ photos • Pets – everyone loves #dogsofinstagram • Interiors • Make sure your images are in focus, clear and uncluttered.
- 131. • Some great examples…
- 132. • For more information Instagram has a great ‘getting started’ page which gives you some great tips, including how to post strategically for your business. • https://business.instagram.com/gettingstarted/
- 134. Any questions?
Editor's Notes
- #50: An English fashion, beauty and lifestyle vlogger (a video blog or video log); 2 million subscribers to her YouTube channel; 130 million video views; 900k followers on Twitter; 1 million on Instagram Mulberry send her bag to review; have a look at her channel; good bit advertising; Engage new audiences.
- #51: 6.5 million subscribers; Teen award for blogger; generation that all about this; try to understand how people re using these channels; Example – John Harvey
- #62: Content marketing provides the content for your social media – and social media amplifies the content. Content marketing creates relevant content on your website and gives inbound links to your website making your SEO better.