Yl2013media 20 social_sharks
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The document promotes donating money to Transparency International by joining their club in exchange for saving a lot of one's own money. It suggests using different media like direct selling, interest media through guerrilla tactics, and spreading memes on social media to recruit donors and get them to talk about the organization. The goal is to get 100,000 Czech crowns in donations.
Yl2013media 20 social_sharks
- 4. “Save a lot of YOUR money by donating us a little. Join the Transparency International club!”
- 5. • 100.000 CZK sucks
- 6. Media Direct selling Interest Media Social Media - make it meme!
- 7. “How would YOU spend the money?”
- 8. • Cannes
- 9. What could we have! Show them what could they have from money saved by TI. DIRECT SELLING absurd bonuses offered on the street. INTEREST MEDIA by guerilla direct selling Spread across SOCIAL MEDIA and make it MEME. Let them talk. Get donors.