Young Lions CZ 2022 | MARKETERS 05
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The HubHub Fairies Program aims to inspire and engage professionals to use their time more meaningfully by connecting them with children's opportunities, particularly in orphanages. Participants, like Julienne, will receive insights on time management and can take part in events designed to foster connections and support children's development. The initiative also includes launching a marketplace for specific lessons and activities, promoting long-term cooperation in the Czech startup scene and enhancing community engagement.
Young Lions CZ 2022 | MARKETERS 05
- 2. 03 LONG-TERM COOPERATION AND PROMOTION 02 CREATE A SAFE PLACE FOR FAIRIES AND CHILDREN 01 ACTIVATE FAIRIES IN HUBHUB COMMUNITY HUBHUB & GOODFAIRIES OBJECTIVES
- 3. INSIGHTS People spend approx. 7.5 hoursa week browsing social media at work. „ 67%ofworkers sayspending too muchtimein meetings distracts them from doing their job. „
- 4. We want toshow people that the time they would normallywaste can change someone‘s life. That‘s thereason why we came up with the FAIRIES PROGRAM
- 5. HUBHUBFAIRIESPROGRAM 03 LONG-TERM COOPERATION AND PROMOTION 02 CREATE A SAFE PLACE FOR FAIRIES AND CHILDREN 01 ACTIVATE FAIRIES IN HUBHUB COMMUNITY We will monitor time spend on social media and usefulness of internal meeting of our members – more than 600 professionals from various industries via Symbiosy. After one week they will get the reports with an invitation to spend their time more meaningfully. Launching a twist to our own Marketplace platform for Good Fairies and HubHub Fairies. Children and orphanage coordinators can make a request for specific lessons and activities and Good Fairies can also make more specific offer. We will also host an event where our members can overcome fear, prejudices and break the ice and meet the kids. More workshops, educational and evntertainment program. As well as encouraging the Czech startup scene to join and do the same. Helping older children to prepare for life after leaving the orphanages. HubHub also helps Good Fairies launch into new markets thanks to our broad network.
- 6. HubHub Partners Symbiosy users HubHub Alumni TARGET AUDIENCE HubHub Members Czech Startup Scene Phase One Phase Two HubHub, asmall brand with a huge impact „
- 7. JULIENNE Czech-American, 32 yo HubHub member Fintech company, yoga instructor Outgoing, always smiling Has a lot of free time but doensn‘t know how to use it efficiently HUBHUB FAIRYPROGRAM HOW IT WILL WORK 01 Julienne will receive a report of wasted time with an invitation spend their time more wisely. 02 Julienne and her coworkers decide to join the HubHub Fairy program. We will send her a link to the Marketplace. 03 She will meet the kids for the first time at our event on the 1st June. She will connect with them there. 04 She will meet the kids for the first time at our event on the 1st June. She will connect with them there.
- 8. 01 May 16th – 31st 02 1st of June – The event on Children's Day 03 Ongoing cooperation between HubHub and Good Fairies Target audience: Czech startup/business scene Planned media: Social media, Hubhub website, channels of HubHub Alumni and partners and via startup related media MEDIA PLANNING Target audience: Czech startup scene Planned media: social media, HubHub website, channels of HubHub Alumni and partners and via startup-related media Target audience: HubHub Prague Members Planned media: HubHub internal media – newsletter, HubHub App, Digital Screens in the coworking spaces
- 9. OBJECTIVES 01 ACTIVATE FAIRIES IN HUBHUB COMMUNITY 02 CREATE A SAFE PLACE FOR FAIRIES AND CHILDREN 03 LONGTERM COOPERATION AND PROMOTION People spend approx. 7.5 hours a week browsing social media at work. „ INSIGHTS 67% of workers say spending too much time in meetings distracts them fromdoing their job. „ We want to show people that the time they would normally waste can change someone‘s life. IDEA HUBHUB FAIRIES PROGRAM Monitoring of wasted time We will monitor time spend on social media and usefulness of internal meeting of our members – more than 600 professionals from various industries via Symbiosy. After one week they will get the reports with an invitation to spend their time more meaningfully. Create a safe place for all Launching a twist to our own Marketplace platform for Good Fairies and HubHub Fairies. Children and orphanage coordinators can make a request for specific lessons and activities and Good Fairies can also make more specific offer. We will also host an event where our members can overcome fear, prejudices and break the ice and meet the kids. Long-term cooperation and promotion More workshops, educational and evntertainment program. As well as encouraging the Czech startup scene to join and do the same. Helping older children to prepare for life after leaving the orphanages. HubHub also helps Good Fairies launch into new markets thanks to our broad network. TARGETAUDIENCE & MEDIA PLANNING May 16th – 31st Target audience: HubHub Prague Members Planned media: HubHub internal media – newsletter, HubHub App, Digital Screens in the coworking spaces 1st of June – The event on Children's Day Target audience: Czech startup scene Planned media: social media, HubHub website, channels of HubHub Alumni and partners and via startup-related media Continuing cooperation between HubHub and Good Fairies Target audience: Czech startup/business scene Planned media: Social media, Hubhub website, channels of HubHub Alumni and partners and via startup related media THIS PROJECT IS FULLY APPLICABLE (EVEN IN OTHER COUNTRIES – SK, UK, PL, HU.
Editor's Notes
- #3: Safe place offline (premises) and online (marketplace)