Your business & Social Media
1 like399 views
The document discusses how businesses can evolve their business models using social media. It provides an overview of social media and its importance, highlighting how conversations are happening online through various channels. The document urges businesses to understand where their audiences and conversations are located across social media and evaluate their digital presence and points of contact to ensure they are effectively reaching customers. It also includes questions businesses should ask themselves to develop social media strategies and tactics to meet both short and long-term goals.
Your business & Social Media
- 1. EVOLVING YOUR BUSINESS MODEL with PRESENTED BY KAMAL FARIDI 22FOUR.com
- 2. A bit about me. Kamal Faridi CEO 22FOUR.com. IT Consultant of UNITED NATION Dynamic Senior Management Leader driving Information Technology, Product Development, and Strategic leadership across software and IT. Proven ability to manage end-to-end IT life cycle from strategy and business requirement, value proposition definition, product development and end-of-life. Outsourcing strategy development and execution. Responsible for the delivery of 30+ enterprise product releases. Built and nurtured excellent working relationships with “C” level executives, management teams, customers, venture capitalists, board members and service providers. Featured speaker at numerous large conferences..
- 3. DO YOU KNOW WHAT TWITTER IS?
- 4. DO YOU KNOW WHAT TWITTER IS?
- 5. DO YOU KNOW WHAT TWITTER IS?
- 8. What is Social Media Social Media is an umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. It’s a fancy way to describe the zillions of conversation people are having online 24/7
- 9. “Twitter, whose expansive micro-messaging network is becoming an online circulatory system for news, pumping information between media organs, consumers and businesses themselves.”
- 10. DO YOU KNOW In December, YouTube Reached 500 million monthly viewers 9.3 billion videos were viewed At an average stay of 16:15 minutes per user In 2012, YouTube is expected to reach 205 billion video streams 995 million unique visitors
- 11. DO YOU KNOW Facebook has grown from 300 to 500 million in less than 8 months. Nielsen latest report shows that social networking is more popular than e-mail. 66.8% of Internet users have used social networks, while only 65.1% have used email.
- 12. DO YOU KNOW
- 13. This isn’t about Twitter Facebook or YouTube
- 14. It is about understanding communication It is about your network It is about connecting people It is about your business
- 15. SO, WHY ASK WHY?
- 17. THE CHANGE IS GLOBAL WE ARE NOT THE LEADER
- 18. DECISION MAKERS NEED TO THINK AHEAD
- 19. So what is “IT” Social Media includes hundreds of communication channels interacting with your brand and professional message. It affects • Sales • Legal • Marketing • Recruiting • Public Relations • Investor Confidence • Internal Project Teams • Executive Communication • Stock, Reputation, Brand Value
- 20. Independent Sources These may be viewed as singular items or strategically tied together to enforce a comprehensive message. Businesses that rely on singular points of interaction risk placing all their eggs in one basket.
- 21. SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, YOUNG OR OLD.
- 22. WHERE AM I? REVIEW YOUR DIGITAL PRESENCE HOW MANY POINTS OF CONTACT DO YOU HAVE? ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE? DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED? DO YOU UNDERSTAND WHERE THEY ARE GOING?
- 23. WHERE ARE THEY?
- 25. What can social media do? FROM MASHABLE.COM – “Social Media: With monthly gatherings, 7150+ members on Facebook, and a dedicated core team evangelizing events, it’s shocking to learn that Social Media Club only launched in January of this year. Although the re-launched club is not even 6 months old, its events have quickly become a hotspot for meeting great social media minds and discussing social media with outside speakers.”
- 26. In three months Held three paid back-to-back events, June through August. Ranging from 125 to 90,000 attendees. Corporate sponsored by United Nation, AllWorld, Online Marketing Summit, 22 Four International Corp. Established 4k+ Facebook Like, 300K+ Twitter Followers. Received press coverage from Washington Post, New York Times, AllWorld, and more. Without a budget.
- 27. QUESTIONS TO ASK DOES MY TEAM HAVE A BELIEVER? DOES MY TEAM “GET” THE NET? WHAT IS MY COMPANY BRAND? WHAT IS MY PROFESSIONAL VOICE? WHAT IS MY TARGET AUDIENCE? WHO OWNS ALL THIS STUFF? WHAT ARE THE INDUSTRY HANG OUTS? DO I HAVE EMPLOYEE ACTIVITY? ARE THERE CONSUMER CONVERSATIONS? WHAT CONTENT DO I HAVE? WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE? WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE? WHAT IS OUR POLICY ON THIS? HOW WILL I MEASURE SUCCESS? COMPETITORS (RETURN TO QUESTION ONE- RINSE, REPEAT.)
- 28. TOOLS YOU CAN USE TODAY
- 30. Top Search - Addictomatic
- 32. Recommended reading My blog at 22four.com or kamalfaridi.blogspot.com Mashable Search Engine Results 2010 – Enquiro Research Alltop.com – industry specific blogs
- 33. Thank You, For Contact Kamal Faridi 22four.com Twitter.comKamalFaridi Facebook.com/KamalFaridi Linkedin.com/in/KamalFaridi kamalfaridi.blogspot.com