Your Journey to Cognitive
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A Cognitive Business is one that leverages cognitive computing to add value to existing processes, and drive new and innovative ways to serve customers, employees and citizens. But how do you get there? Hear real world examples that demonstrate business value, and learn about the programs and tools IBM offers to help get you started.
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Your Journey to Cognitive
- 1. Katrina Read Technical Executive IBM Cognitive Solutions
- 3. 1. Develop your cognitive strategy YOUR JOURNEY TO COGNITIVE
- 4. COGNITIVE VISION WORKSHOP GOALS • Prioritised Use Case(s) • Targeted business outcomes and KPIs • Proposal for a CVA or custom engagement (if required) 1.Create the Cognitive Vision 2.Explore key use cases to understand: • Target use case • Value proposition • Content & technical readiness • Implementation complexity 3.Identify internal stakeholders and Executive sponsorship to execute WORKSHOP ACTIVITES • Ideate use cases • Estimate of business value • Preliminary roadmap planning • Assess content sources • Probe for technical complexity (e.g. additional technical components, integration with internal systems) OUTPUTS
- 5. Designthinking isanapproachto problemsolving Prototype Evaluate Understand Explore IBM DESIGN THINKING A framework for delivering a great user experience
- 6. 1. Develop your cognitive strategy 2. Assess your foundation YOUR JOURNEY TO COGNITIVE
- 7. FOUNDATION FOR INSIGHT New/Enhanced Applications All Data Real-time analytics zone Enterprise warehouse data mart and analytic appliances zone Information governancezone Exploration, landing and archive zone Information ingestion and operational information zone What could happen? Predictive analytics and modeling What action should I take? Decision management What is happening? Discovery and exploration Why did it happen? Reporting, analysis, content analytics Cognitive Fabric
- 8. ANALYTICS STAMPEDE • IBM Expertise - takes the guesswork out and delivers savings in time and cost for your early enablement and success • IBM Analytics - provides unmatched capabilities for processing and analysing all types of data • Skills & Knowledge Transfer - ensures knowledge transfer and training roadmap for skills enablement in your organisation for new analytics requirements Stampede Time to insights Research Product Selection Services Solution Success Solution Success §Knowledge Transfer §Analytics Prototypes §BVA / Roadmaps Standard Roadmap IBM Expertise Use Case Selection Skills & Knowledge
- 9. 1. Develop your cognitive strategy 2. Assess your foundation 3. Pick your path(s) Deploy existing Cognitive Solutions YOUR JOURNEY TO COGNITIVE
- 10. INDUSTRY SOLUTIONS Banking & Finance Telco Energy & Utilities Public Sector Industrial Insurance Retail Travel & Transport Financial Transaction Management Fraud & Financial Crime Risk & Compliance Customer Insight Watson Digital Advisor Customer Experience & Network Analytics Customer Insight Watson Field Service Customer Insight Advanced Asset Management (with IoT) Watson Digital Advisor Watson Field Service Threat Prediction & Prevention Social Program Effectiveness Advanced Asset Management (with IoT) Watson Field Service Corporate Intelligence Customer Insight Watson Digital Advisor Consumer Insight & Engagement Omni-channel Commerce Cognitive Merchandising & Insights Customer Insight Advanced Asset Management (with IoT) Watson Digital Advisor Watson Field Service
- 12. 1. Develop your cognitive strategy 2. Assess your foundation 3. Pick your path(s) Deploy existing Cognitive Solutions Build Cognitive Apps YOUR JOURNEY TO COGNITIVE
- 13. Retrieve and RankBUILD COGNITIVE APPS 13 Message Resonance Concept Expansion Face Detection Natural Language Classifier Speech to Text Text to Speech Language Translation Language Detection SentimentAnalysis Dialog Retrieve and Rank Image Link Extraction TradeoffAnalytics Entity Extraction Tone Analyzer Personality Insights Taxonomy Author Extraction Concept Tagging Relationship Extraction Concept Insights Relationship Extraction Question & Answer Feed Detection Keyword Extraction Visual Recognition Image Tagging Text Extraction Watson’s APIs are the cognitive building blocks that harness our data. Natural Language Cla ssifier ToneAnalyzer
- 14. HACKATHON
- 15. COGNITIVE APPS
- 16. 1. Develop your cognitive strategy 2. Assess your foundation 3. Pick your path(s) Deploy existing Cognitive Solutions Build Cognitive Apps Collaborate to create new Cognitive Solutions YOUR JOURNEY TO COGNITIVE
- 17. CLIENT VALUE ASSESSMENT Use Cases Cognitive Journey Map §Assessment of current business workflows and identification of target processes to disrupt with cognitive solutions §Development of final candidate use case(s) §Development of user scenarios / Personas aligning to use case § Development of key benefits hypotheses § Data collection to test hypotheses § Development of benefits case Benefits Case § Identification of key Watson initiatives to support goals for cognitive enablement § Development of Client Journey Map for cognitive computing
- 19. 1. Develop your cognitive strategy 2. Assess your foundation 3. Pick your path(s) Deploy existing Cognitive Solutions Build Cognitive Apps Collaborate to create new Cognitive Solutions 4. Assess your progress YOUR JOURNEY TO COGNITIVE
- 20. Pick your path(s) Evaluate & curate data & knowledge Ready your organisation Apply cognitive technology Enhance & expand “I want to amplify knowledge and reimagine workflows.” Deploy existing Cognitive solutions Locate and curate data; identify gaps and prepare for integration with existing systems. Define the community and implementation plan – emphasising the new value from cognitive workflows. Deploy and manage, while driving usage and iterative learning. Decide if the cognitive workflow you’ve deployed creates new opportunities for further development and adoption. “I want to become indispensable to users and customers.” Build cognitive apps today with Watson APIs Select the appropriate Watson APIs to build your cognitive app; identify the knowledge and content to form a knowledge base - collect both internal and external data sources. Configure and train new cognitive applications. Test and validate your new cognitive app through end user engagement. Validate usage benefits. Deploy and expand to other domains across the organization. “I want to transform the enterprise.” Partner with IBM to construct a new cognitive system Complete formal strategy assessment. Collect, ingest, curate, annotate and build out enterprise-wide taxonomies and ontologies. Adopt and invent all-new processes, content and roles that will enable you to think and act differently in a cognitive era. Define and execute staged roll-out. Instrument metrics and KPIs. Collect and address metrics and KPIs. Periodically update functionality and training to tune for new content. When ready, deploy and expand to other domains. Develop your cognitive strategy Identify a problem to solve that will lead to critical breakthrough opportunities. Cast a vision. State a clear use case, secure executive support, plan for adoption. Champion a new culture. Prepare people for new ways of collaborating with technology. YOUR JOURNEY TO COGNITIVE Achieve & measure outcomes Assess progress towards your outcomes – How are you doing? Measure the specific value being created – What are you measuring? Ensure your process is working – How are you measuring? Assess your foundation Data Development Hybrid cloud infrastructure Security Education
- 21. COGNITIVE BUSINESS OUTTHINK • A specific task or question • The limits of your current processes and operations • Your competition and industry barriers DEPLOY existing cognitive solutions IBM as provider COLLABORATE to create new cognitive solutions IBM as partner BUILD cognitive apps IBM as platform Pick your path(s)
- 22. KATRINA READ Technical Executive, IBM Cognitive Solutions @katsinsight katsinsight.com [email protected]