Your Mom Has an iPad
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The document discusses designing technology for baby boomers, emphasizing their significant online presence and spending power. It highlights their preferences for safe, user-friendly technology that acts as a tool and adapts to their needs. The document concludes with a call to focus on goals and behaviors rather than age-based stereotypes in design.
Your Mom Has an iPad
- 1. Your Mom Has an iPad Designing for Boomers Monday, March 21, 2011
- 2. John McRee Lead User Experience Architect E ectiveUI @johnmcree © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 3. My mom doesn’t have an iPad :( © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 4. My big mouth © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 5. Back in the day when... © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 6. Boomers ! technology © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 7. That sure is a clean kitchen! © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 8. Wrong! © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 9. Uh.... © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 10. Worldwide game console sales 46% Wii: $85 million Xbox: $50 million PS3: $48 million 27% 26% © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 11. US game console sales 49% Wii: $30 million Xbox: $19 million PS3: $12 million 19% 31% © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 12. Boomers comprise more than a third of the online population. -Forrester Research © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 13. Self-perception of savvy 100% 4% 6% 6% Newbies 7% Intermediates 80% 19% Net Vets 21% Super Net Vets 60% 40% 71% 66% 20% 0% Boomers Non-Boomers -Jupiter Research © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 14. Social networking 47% of internet users 47% ages 50-54 are using social networking sites. 26% 26% of internet users aged 65+ are using social networking sites. -Flowtown.com © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 15. Percentage using social networking by age 100 18-29 30-49 50-64 80 83 86 65+ 76 73 67 60 61 58 48 47 40 36 36 20 25 25 26 22 16 16 12 13 11 7 7 0 5 4 09/05 05/05 11/08 04/09 12/09 05/10 -Flowtown.com © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 16. % growth of adults who update their status 2009-2010 100% 88% 33% 27% 13% All adults 18-29 30-49 50-64 65+ -Flowtown.com © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 17. There’s $ in this © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 18. Boomers spend the MOST on tech -AdAge.com © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 19. Close to 80 million Americans controlling 50 percent of the country’s discretionary spending. -Forrester Research © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 20. Boomer women spend more money in all channels than women from all other generations. -Forrester Research © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 21. Outspent younger adults by $1 trillion in 2010 -Forrester Research © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 22. So, who are Boomers anyway? © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 23. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 24. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 25. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 26. The oldest members of the Baby Boom generation turn 65 this year. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 27. Too young to have any personal memory of World War II, but old enough to remember the postwar American High. -Strauss and Howe © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 28. 79 million Baby Boomers 26% of the population -US Census Bureau © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 29. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 30. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 31. How to design for Boomers? © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 32. Don’t © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 33. Design for goals and behaviors, aptitude and attitude, not generation © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 34. There are patterns to consider... © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 35. Boomers and Technology An Extended Conversation Boomers... • Like to learn new technologies and share their knowledge • Want technology to be safer • Want technology to be easier to use • See technology as a tool • Expect technology to adapt to them © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 36. Boomers like to learn new technologies and share their knowledge. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 37. Like to learn new technologies and share their knowledge The Kickass Curve -http://headrush.typepad.com/ “I’m kicking ass!” Passion Threshold Ability d d o Ba Go “I don’t suck.” Suck Threshold Time © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 38. Like to learn new technologies and share their knowledge Obvious and e cient © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 39. Like to learn new technologies and share their knowledge Obvious and e cient © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 40. Like to learn new technologies and share their knowledge Obvious and e cient © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 41. Boomers want technology to be safer. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 42. Want technology to be safer Feedback Vs. ... © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 43. Want technology to be safer Feedback Vs. ... Vs. Submit Only press Submit once. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 44. Want technology to be safer Retraceable steps Pagination ! " # $ % & ' ()*+,-./ ! &&& " # $ % &&& "' 0*12 Breadcrumbs %&'()*#(+#*#(, !"#$ !"#$ !"#$ !"#$ © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 45. Want technology to be safer Strong visual design © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 46. Boomers want technology to be easier to use. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 47. Want technology to be easier to use Consistent navigation and behavior !"#$%&'( )$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( !"#$%&'( '(%) )#*+'&," !"#$%& -+'&," !"#$%&'"( !"#$%& )#*+'&," !"#$%&'"( !"#$%& )#*+'&," !"#$%&'"( '(%) )#*+'&," '(%) !"#$%& !"#$%& !"#$%& !"#$%& '(%) '(%) © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 48. Want technology to be easier to use Consistent nomenclature !"#$%& ./01,2 '( 3/14 )* 5"%& +,- 67%& © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 49. Want technology to be easier to use Choose your horse © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 50. Boomers see technology as a tool. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 51. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 52. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 53. Boomers expect technology to adapt to them. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 54. Expect technology to adapt to them Augmented reality... © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 55. Expect technology to adapt to them Has to be useful © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 56. Accessibility © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 57. Accessibility Workforce with signi cant disability: 18-65 20% -US Census Bureau © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 58. Accessibility Workforce with signi cant disability: Nearing Retirement 42% -US Census Bureau © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 59. Accessibility Workforce bene ting from accessibility tech 60% -Forrester Research © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 60. “Disability” is a HUGE turn-o © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 61. Accessibility Limit on-click events !"##$%&'(%) !" © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 62. Accessibility External labels on forms Do this: !"#$ %#"&' Not this: !"#$ %#"&' © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 63. Accessibility Meaningful links !"#$"% !"#$"% &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 !"#$%&'($" !"#$%&'($" !"#$"% !"#$"% &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) &'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) ".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) $'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,) 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6 !"#$%&'($" !"#$%&'($" © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 64. Accessibility Watch contrast !"#$%&'()$ © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 65. Boomers ! technology © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 66. Boomers want to learn and share safe, easy to use technology... © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 67. ...as long as they see it as a tool that’s that will enhance their life. © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 68. Design for goals and behaviors, aptitude and attitude, not generation © 2011 EffectiveUI, Inc. Monday, March 21, 2011
- 69. John McRee Lead User Experience Architect E ectiveUI @johnmcree © 2011 EffectiveUI, Inc. Monday, March 21, 2011