'YoursCollege' Google App Business plan by Vivek Kumar-NIT Patna
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The document outlines the business plan for 'yourscollege', a platform designed to connect students, alumni, faculty, and educational websites, facilitating communication and access to essential campus news, events, and opportunities. It aims to be a market leader by collaborating with various colleges and organizations while generating revenue through partnerships and advertisements. The app offers user-friendly access for students and provides rewards for engagement, alongside promotional strategies to reach its target audience.
'YoursCollege' Google App Business plan by Vivek Kumar-NIT Patna
- 2. How did you feel when you don’t get an important news ?
- 3. Do you forgot about your important Notices , Events and News ?
- 4. Are Are you Looking for Online Books Purchasing ? EducationalWebsites ? Internships ? HolidayTripAdvisor ?
- 5. WellYou Can StopWorrying and Start Enjoying Now With
- 6. YoursCollege is a student platform which drives an engaged student , alumni, faculty and educational websites and companies community by enabling effective communication between them A Student Platform
- 7. A Common Platform Between Student Community Educational Websites And Companies From Where Students Get Easily Benefited
- 8. VISION To Become the Market Leader on Playing the Role of Common Platform between Student Community Educational Websites And Companies
- 9. Never miss any important Notices Campus Events & Easy access of EducationalWebsites Internship opportunity And many more
- 12. Access From Here Campus News Event Notice Educational Help Internship Opportunity And Many More
- 14. Got Each and Every Live Updates of Yours and Others Campus News onYoursCollege App
- 15. Market Overview Collaboration with the Colleges and Students As Campus Representative of their college. Collaboration with different EducationalWebsites Online Purchasing sites and Companies. Collaboration from various advertising websites Like AdMob,MobFix,Mopub,GooglesAdWirel etc.
- 17. Target Customers Our Primary Consumers are Student of Various Reputed College in all Over the India BecauseThey really needs a Common Platform to accessing all required and helpful Information.
- 18. Secondary Consumers are Alumni and Faculty of Colleges to getting all Live Campus Updates .
- 19. Tertiary Consumers are Educational Websites ,Online Purchasing Websites For their promotion of it’s Services and Advertisement.
- 20. G O A L
- 22. After achieving it’s target in first month We contacted from the more Educational and PurchasingWebsites for Collaboration and Promotion of their Services ,Which generates a Revenue . Revenue generated from App 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Second Month First Month
- 26. Competitors Various Local Colleges Apps and all of them are localized for only their Campus related news and events and doesn't have any collaborators.
- 28. Product Place Promotion We Provide an User Friendly Apps to Students. Everybody can download it free from Play Store ,iOS. We Launched it in Reputed Institutions Like-IIMs, IITs,NITs. Every Colleges we run a Campus Representative Program and Choose Volunteers and Campus Ambassadors. Product Price Place Promotion
- 29. SERVICES
- 30. INCENTIVE
- 31. For Students 1.Our Campus Representative Campus Ambassadors & Volunteers They get Certificate from Us and many rewards LikeAmbassador of the Month Volunteer of the Month More Reputed Ambassador andVolunteer at College And National Level.
- 32. 2.Normal User Student They also get a reward on posting as much as notices and events and on their Reputation points basis and access of free Workshop organizes forVolunteers.
- 33. For Collaborators First One Month free Promotion And Advertisement on our Platform and after that They have to pay according to hits on their App through our platform ,use and Purchase of their Goods & Services.
- 34. DISTRIBUTION 1.Google Play Store 2.iOS 3.YoursCollge Page and Website Promoted by Campus Ambassadors &Volunteers In each Campus
- 35. Implementation Management Team Developers Team Logistics Team 1.ManagementTeam Marketing Product Collaboration 2.DevelopersTeam Designer Programmer 3.LogisticsTeam Campus Ambassador Volunteer Normal User
- 37. 1.Defining Needs 2.Executive Summary 3.Situation Analysis 4.Goal 5.Marketing Strategy 6.Marketing Mix 7.Implementation
- 39. Disclaimer This Presentation was made byVivek Kumar , NIT Patna, during a Marketing Internship under Prof. Sameer Mathur , IIM Lucknow. Business Plan of ‘YoursCollege’ App