Youtube marketing expert
- 1. Youtube marketing expert In this file, we share with you all information that related to youtube marketing expert such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Do you consider YouTube a social media site? If you’re like me, you probably don’t. But guess what? We’re both wrong. In fact, YouTube is the 3rd largest social media site on the planet. And its activity makes up about 20% of all social media activity. YouTube is also the web’s 2nd most popular search engine — behind parent company Google! Here’s a great graphic by Emarketer showing the number of active users (as a percentage of internet users) on the top social sites during Q1 2013: Video marketing. Free pdf download examples Page 1
- 2. Stats like this make it obvious — YouTube cannot be ignored. I mean, we all know YouTube’s great for funny videos — especially cat videos. But it’s also probably one of the most important social sites for your business. Yep, it’s up there with Facebook — and probably more important than Twitter. So how do you use it as a business? · How do you get started? · What videos should you upload? · How do you upload videos? · What are annotations? · What about ads on YouTube? These are tough questions. And the answers can be complex — which is why most of us don’t leverage YouTube properly for our businesses. It’s time to change that! expert1Let’s Make You a YouTube Expert I scoured the web & found 13 articles from leading YouTube experts to help YOU go from novice to expert. My advice: don’t just skim these summaries & move on. Click on each & read them, bookmark them & comment on them. Video marketing. Free pdf download examples Page 2
- 3. If you don’t take the time to learn from these articles, you’re business will suffer. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Video marketing. Free pdf download examples Page 3
- 4. Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will Video marketing. Free pdf download examples Page 4
- 5. increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5
- 6. increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5