"Zero-Touch" Authentication: Consumer Trends That will Transform the Enterprise
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Banks and Retailers have learned important lessons over the years about consumer tolerance for strong authentication. User convenience and expectation drive authentication choices. Ram describes the CA vision for “zero-touch” authentication that leverages analytics and the ubiquity of mobile devices to deliver a more pleasant and comfortable experience for customers and show how this technology can be extended to the enterprise. For more information on CA Security solutions, please visit: http://bit.ly/10WHYDm
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"Zero-Touch" Authentication: Consumer Trends That will Transform the Enterprise
- 1. ca Securecenter “Zero-Touch” Authentication: Consumer Trends That will Transform the Enterprise Ram Varadarajan SCT02S #CAWorld CA Technologies General Manager, Mobility and eCommerce
- 2. 2 © 2014 CA. ALL RIGHTS RESERVED. Abstract Ram Varadarajan CA Technologies General Manager Mobility & eCommerce Banks and Retailers have learned important lessons over the years about consumer tolerance for strong authentication. User convenience and expectation drive authentication choices. Ram will describe CA’s vision for “zero-touch” authentication that leverages analytics and the ubiquity of mobile devices to deliver a more pleasant and comfortable experience for customers and show how this technology can be extended to the enterprise.
- 3. 3 © 2014 CA. ALL RIGHTS RESERVED. Agenda –“Zero-Touch” Authentication BALANCING SECURITY AND CONVENIENCE BRINGING CONSUMER AUTHENTICATION TO THE ENTERPRISE LESSONS LEARNED FROM CONSUMER AUTHENTICATION LEVERAGING ANALYTICS AND THE UBIQUITY OF MOBILE
- 4. 4 © 2014 CA. ALL RIGHTS RESERVED. Innovation is Key to Success
- 5. 5 © 2014 CA. ALL RIGHTS RESERVED. Business Advantage of “Zero-Touch” Authentication Large Global Bank Deployment 7 Weeks Transaction Value 1.8x Growth Transaction Frequency 2x as often 6 Month Savings $2.2 Million
- 6. 6 © 2014 CA. ALL RIGHTS RESERVED. Evolution of Consumer Authentication Building Trust Fighting Fraud Minimizing Friction Personalizing Experience GOAL Simple, Static Password Complex Password, Basic Rules Basic Analytics, Dynamic Passwords, SMS, Tokens Advanced BehavioralModels, 2FA only when needed ACTION Easily StolenOr Guessed Forgot Password, Rules One Size Fits All, Unhappy Customers Stopped Too Many Genuine Users, Lost revenue Identify Legitimate Users, Provide Personalized Experience OUTCOME Late 90s 2005 2010 2015
- 7. 7 © 2014 CA. ALL RIGHTS RESERVED. CONSUMERS REVOLTED! CONSUMER FOCUSED BUSINESSES GOT THE MESSAGE ENTERPRISE USERS ARE STILL WAITING…
- 8. 8 © 2014 CA. ALL RIGHTS RESERVED. Consumerizationof IT has Arrived! Mobile devices proliferate in the enterprise Delightful user experience is key Big Data Analytics drive personalization Biometrics and wearablesgaining ground 1 2 3 4
- 9. 9 © 2014 CA. ALL RIGHTS RESERVED. Balancing Security and Convenience
- 10. 10 © 2014 CA. ALL RIGHTS RESERVED. The Tough Problem: Managing Business and User Focus User Focus Internal Requirements
- 11. 11 © 2014 CA. ALL RIGHTS RESERVED. CA Has Solved the Tough Problem with its Technology User Focus Internal Requirements Revenue Growth Operational Costs and Control Fraud Prevention User Acceptance •Patented technology building blocks deliver balance. •Patents in mobility, analytics, security, and key protection.
- 12. 12 © 2014 CA. ALL RIGHTS RESERVED. 39% Leveraging analytics and the ubiquity of mobile
- 13. 13 © 2014 CA. ALL RIGHTS RESERVED. Ingredients of “Zero-Touch” Authentication Analytics Machine Learning Neural Networks Real-time Risk Scoring Auto base-lining Anomaly Detection Behavioral Profiling … Mobility Dynamic Passwords Interactive Authentication Endpoint security Smart Containerization App Wrapping …
- 14. 14 © 2014 CA. ALL RIGHTS RESERVED. CA Solutions that Leverage “Zero-Touch” •CA Risk Analytics •CA Transaction Manager •CA Strong Authentication •CA Mobile Device Management •CA Mobile Application Management •CA Mobile Content Management •CA Mobile Email Management
- 15. 15 © 2014 CA. ALL RIGHTS RESERVED. “Zero-Touch” Can Transform the Enterprise eCOMMERCE THREAT DETECTION UNIVERSAL ACCESS TAP AND PAY BIOMETRICS, MOBILE, WEARABLES MOBILE FOR BUILDING ACCESS PROXIMITY AUTHENTICATION VIA MOBILE
- 16. 16 © 2014 CA. ALL RIGHTS RESERVED. Call to Action ZERO-TOUCH AUTHENTICATION IDEAL COMBINATIONOF DELIGHTFULCUSTOMER EXPERIENCE AND HIGH SECURITY Evaluate current authentication touch points Assess mobile usage across application portfolios Leverage all data for analytics Identify top applications which would benefit from “ZERO-TOUCH” Develop key metrics for user experience and business value
- 17. 17 © 2014 CA. ALL RIGHTS RESERVED. CA IS SETTING THE PACE HISTORY OF INNOVATION FROM MAINFRAME TO MOBILE TECHNOLOGY LEADERSHIP PROVEN SUCCESS
- 18. General Manager, Mobility and eCommerce [email protected] Ram Varadarajan Ram Varadarajan slideshare.net/CAinc linkedin.com/company/ca-technologies
- 19. 19 © 2014 CA. ALL RIGHTS RESERVED. For More Information To learn more about Security, please visit: http://bit.ly/10WHYDm Insert appropriate screenshot and textoverlayfrom following“More Info Graphics” slide here; ensure it links to correct page Security
- 20. 20 © 2014 CA. ALL RIGHTS RESERVED. For Informational Purposes Only © 2014CA. All rights reserved. All trademarks referenced herein belong to their respective companies. This presentation provided at CA World 2014 is intended for information purposes only and does not form any type of warranty. Some of the specific slides with customer references relate to customer's specific use and experience of CA products and solutionssoactual results may vary. Terms of this Presentation