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PREPARED BY: MARIA JENILLI M. QUINTANILLA, LPT
#OOTD
The students should be able to:
• Examine the technology or resources available during the
prehistoric age, the industrial age, the electronic age,
and the new or digital age.
• Identify the devices used by people to communicate with
each other, store information, and broadcast information
across the different ages.
Objectives Of The Day
RMS
(Royal Mail
Ship)
TitanicApril 14, 1912
QUESTION
“If the Titanic sank somewhere in the
Atlantic Ocean, how do you think the news
reached people in England and New York at
that time?”
How people used
the telegraph and
telegrams for
faster means of
communication
during that time?
AHA!!!
• Developed in the 1830s and 1840s by Samuel Morse (1791-
1872) and other inventors, the telegraph revolutionized long-
distance communication. It worked by transmitting electrical
signals over a wire laid between stations.
“If the Titanic sank today, in what
format would people receive or
read the news?”
The Evolution of Traditional to New Media
1. Pre-Industrial Age (Before
1700s)
People discovered fire, developed paper
from plants, and forged weapons and tools
with stone, bronze, copper and iron.
Examples:
Papyrus In Egypt (2500BC)
First papyrus was only used in Egypt, but by about 1000 BC people all over West
Asia began buying papyrus from Egypt and using it, since it was much more
convenient than clay tablets(less breakable, and not as heavy!). People made
papyrus in small sheets and then glued the sheets together to make big pieces.
The Evolution of Traditional to New Media
Cave Paintings (35,000BC)
In prehistoric art, the term “cave paintings” encompasses any parietal art which
involves the application of colour pigments on the walls, floors or ceilings of
ancient rock shelters. A monochrome cave paintings is a picture made with only
one colour (usually black)-see, for instance, the monochrome images at Chauvet
The Chauvet Cave is one of themost famous prehistoric rock art sites in
the world. Located in the Ardeche region of southern France, along the
bank of the river Ardeche near the Pont-d'Arc. TheChauvet Cave is one
of the most famous prehistoric rock art sites in the world.
Clay Tablets In Mesopotamia
(2400BC)
In the Ancient Near East, clay tablets (Akkadian ṭuppu) were used as a
writing medium, especially for writing in cuneiform, throughout the
Bronze Age and well into the Iron Age. Cuneiform characters were
imprinted on a wet clay tablet with a stylus often made of reed (reed
pen).
Cuneiform Alphabet
The Evolution of Traditional to New Media
Acta Diurna in Rome (130BC)
Acta Diurna (Latin: Daily Acts sometimes translated as Daily Public
Records) were daily Roman official notices, a sort of daily gazette. They
were carved on stone or metal and presented in message boards in public
places like the Forum of Rome. They were also called simply Acta History.
The first form of Acta appeared around 131 BC during
the Roman Republic.
Dibao In China (2nd Century)
The Chinese “Dibao” is the earliest and oldest newspaper in the
world.
Codex In The Mayan Region
(5th Century)
Maya codices (singular codex) are folding books written by the pre-
Columbian Maya civilization in Maya hieroglyphic script on Mesoamerican
bark cloth. The Maya developed their huun-paper around the 5th century,
which is roughly the same time that the codex became predominant over
the scroll in the Roman world.
The Evolution of Traditional to New Media
2. Industrial Age (1700s-
1930s)
People used the power of steam,
developed machine tools, established
iron production, and the
manufacturing of various products
(including books through the printing
press).
Telephone (1876)
Alexander Graham Bell’s Large BoxTelephone, 1876. On March 7, 1876,
Alexander Graham Bell, scientist, inventor and innovator, received the first
patent for an “apparatus for transmitting vocal or other sounds
telegraphically,” a device he called the telephone.
Did You Know?
The first
words ever
spoken on
the telephone?
The Evolution of Traditional to New Media
Typewriter (1800)
The first typewriter to be commercially successful was invented in 1868 by
Americans Christopher Latham Sholes, Frank Haven Hall, Carlos Glidden and
Samuel W. Soule in Milwaukee, Wisconsin, although Sholes soon disowned the
machine and refused to use, or even to recommend it.
Newspaper-The London Gazette (1640)
The London Gazette is one of the official journals of record of the British
government, and the most important among such official journals in the
United Kingdom, in which certain statutory notices are required to be
published. The London Gazette claims to be the oldest surviving
English newspaper.
Printing Press for mass production
(19thCent)
A printing press is a device for applying pressure to an inked surface resting
upon a print medium (such as paper or cloth), thereby transferring the ink.
The printing press was invented in the Holy Roman Empire by the German
Johannes Gutenberg around 1440, based on existing screw presses.
Motion Pictures
Photography/Projection (1890)
The history of film technology traces the development of film technology
from the initial development of "moving pictures" at the end of 19th century
to the present time. Motion pictures were initially exhibited as a fairground
novelty and developed into one of the most important tools
of communication and entertainment in the 20th century. Major
developments in motion picture technology have included the adoption
of synchronized motion picture sound, color motion picture film, and the
adoption of digital film technologies to replace physical film stock at both
ends of the production chain by digital image sensors and projectors.
Chronophotography
Eadward Muybridge
In 1878 and 1879 Muybridge shot photographic sequences of animals
in motion at the Palo Alto race track in California. In1881 he puplished
a selection of the results in a hand-made folio book of circa 15 copies
entitled "The Attitudes of Animals in Motion".
Commercial Motion Pictures w/ sound
(1913)
A sound film is a motion picture with synchronized sound, or sound
technologically coupled to image, as opposed to a silent film. The first
known public exhibition of projected sound films took place in Paris in
1900, but decades passed before sound motion pictures were made
commercially practical. Reliable synchronization was difficult to achieve
with the early sound-on-disc systems, and amplification and recording
quality were also inadequate. Innovations in sound-on-film led to the first
commercial screening of short motion pictures using the technology, which
took place in 1923.
The Evolution of Traditional to New Media
Telegraph
Developed in the 1830s and 1840s by Samuel Morse (1791-1872) and
other inventors, the telegraph revolutionized long-distance
communication. It worked by transmitting electrical signals over a
wire laid between stations.
Punch Cards
The standard punched card, originally invented by Herman Hollerith, was first used
for vital statistics tabulation by the New York City Board of Health and several
states. After this trial use,punched cards were adopted for use in the 1890 census.
3. Electronic Age (1930s-
1980s)
•The invention of the transistor
ushered in the electronic age.
•People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the early
computers. In this age, long distance
communication became more
efficient.
Transistor (1930)
The transistors ushered in electronic age and it led to the
creation of other media tool
Television (1941)
Transistor Radio (1947)
A transistor radio is a small portable radio receiver that uses
transistor-based circuitry. Following their development in 1954,
made possible by the invention of the transistor in 1947, they
became the most popular electronic communication device in
history.
OHP (PROJECTOR)(1950)
An overhead projector (OHP) is a variant of slide
projector that is used to display images to an audience.
UNIVAC 1 (Universal Automatic
Computer) (1951)
UNIVAC 1is a line of electronic digital stored-program computers starting with the
products of the Eckert–Mauchly Computer Corporation. Later the name was
applied to a division of the Remington Rand company and successor organizations.
Mainframe computers - i.e. IBM
704 (1960)
IBM 704 is the first mass-produced computer with floating-
point arithmetic hardware. The IBM 704 Data Processing
System was a large-scale computer designed for engineering
and scientific calculations.
computer that reproduced the song "Daisy Bell"
Personal computers
Hewlett- Packard 9100A (1968)
Hewlett packard 9100A is an early
computer (or programmable calculator),
Floppy Disk (1970)
Floppy disk is a removable magnetic
storage medium. This is used for
moving information between
computers, laptops or other devices.
Some early digital cameras,
electronic music instruments and
older computer game consoles use
floppy disks.
APPLE 1 (1976) Apple Computer 1, also known later as the Apple I, or
Apple-1, is a desktop computer released by the Apple Computer
Company in 1976. It was designed and hand-built by Steve Wozniak.
Wozniak's friend Steve Jobs had the idea of selling the computer.
WALKMAN
(1980)
originally used
for portable
audio cassette
players
4. Information Age (1900s-
2000s) -
The Internet paved the way for faster
communication and the creation of the
social network. People advanced the use of
microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice,
image, sound and data are digitalized. We
are now living in the information age
Web browsers: Mosaic (1993),
Internet Explorer (1995)
NCSA Mosaic, or simply Mosaic, is the web browser that popularized
the World Wide Web and the Internet. It was also a client for earlier
internet protocols such as File Transfer Protocol, Network News
Transfer Protocol, and Gopher. The browser was named for its support
of multiple internet protocols.
Internet Explorer (1995)
• Internet Explorer(formerly Microsoft Internet Explorer
and Windows Internet Explorer, commonly
abbreviated IE or MSIE) was a series of graphical web
browsers (or, as of 2019, a "compatibility solution") developed
by Microsoft and included in the Microsoft Windows line
of operating systems, starting in 1995.
Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003)
A blog (a truncation of "weblog")[1] is a discussion or
informational website published on the World Wide Web consisting of
discrete, often informal diary-style text entries (posts). Posts are
typically displayed in reverse chronological order, so that the most
recent post appears first, at the top of the web page. Until 2009, blogs
were usually the work of a single individual,[citation needed] occasionally of
a small group, and often covered a single subject or topic.
LiveJournal
(1999)
LiveJournal is a Russian social
networking service where
users can keep
a blog, journal or diary.
American programmer Brad
Fitzpatrick started LiveJournal
on April 15, 1999, as a way of
keeping his high school friends
updated on his activities.In
January 2005, American
blogging software company Six
Apart purchased Danga
Interactive, the company that
operated LiveJournal, from
Fitzpatrick.
Wordpress (2003)
WordPress (WordPress.org) is a free and open-source content
management system (CMS). It is most associated with blogging but
supports other types of web content including more traditional mailing
lists and forums, media galleries, and online stores. WordPress was
released on May 27, 2003, by its founders, Matt Mullenweg and Mike
Little .
Social networks: Friendster (2002),
Multiply (2003), Facebook (2004)
Friendster was a social gaming site based in Kuala Lumpur, Malaysia. It was
originally a social networking service website. Before Friendster was redesigned,
the service allowed users to contact other members, maintain those contacts, and
share online content and media with those contacts. The website was also used for
dating and discovering new events, bands and hobbies. Users could share videos,
photos, messages and comments with other members via profiles and networks.It
is considered one of the original social networks.
Multiply (2003)was a social networking service with an emphasis on
allowing users to share media – such as photos, videos and blog entries –
with their "real-world" network.
On February 4, 2004, Mark Zuckerberg launched "Thefacebook".
The social networking service gradually expanded to the most
universities in Canada and USA. On August, 2005, the company
dropped 'The' from its name, and on September 26,
2006, Facebook was opened to everyone at least 13 years old
with a valid email address.
Microblogs: Twitter (2006),
Tumblr (2007) Twitter is an American
online news and social
networking service on
which users post and
interact with messages
known as "tweets".
Tweets were originally
restricted to
140 characters, but on
November 7, 2017, this
limit was doubled to
280 for all languages
except Chinese,
Japanese, and Korean.
• Tumblr (stylized as tumblr and pronounced "tumbler") is
a microblogging and social networking website founded by David
Karp in 2007 and owned by Verizon Media.[1][4][5][6][7] The service
allows users to post multimedia and other content to a short-
form blog. Users can follow other users' blogs. Bloggers can also
make their blogs private. For bloggers many of the website's
features are accessed from a "dashboard" interface.
•Video: YouTube (2005)
•Augmented Reality / Virtual
Reality
•Video chat: Skype (2003), Google
Hangouts (2013)
•Search Engines: Google (1996),
Yahoo (1995)
•Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
NEW AGE (1900STO 2000S)
SMART
PHONES
NEW AGE (1900STO 2000S)
WEARABLE
TECHNOLOGIES
Ages What devices did
people use to
communicate with
each other?
What devices did
people use to store
information?
What devices did
people use to
share or
broadcast
information?
Preindustrial Age
Industrial Age
Electronic Age
New (Digital) Age
Group Activity
PRACTICE (35 MINS.)
EVALUATION (5 MINUTES)
• Given the available media that we now have in
the world, what are its roles and functions in a
democratic society?
• In what way does media affect your life
(personal, professional, academic, social,
others)?

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The Evolution of Traditional to New Media

  • 1. PREPARED BY: MARIA JENILLI M. QUINTANILLA, LPT
  • 2. #OOTD The students should be able to: • Examine the technology or resources available during the prehistoric age, the industrial age, the electronic age, and the new or digital age. • Identify the devices used by people to communicate with each other, store information, and broadcast information across the different ages. Objectives Of The Day
  • 4. QUESTION “If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in England and New York at that time?”
  • 5. How people used the telegraph and telegrams for faster means of communication during that time?
  • 6. AHA!!! • Developed in the 1830s and 1840s by Samuel Morse (1791- 1872) and other inventors, the telegraph revolutionized long- distance communication. It worked by transmitting electrical signals over a wire laid between stations.
  • 7. “If the Titanic sank today, in what format would people receive or read the news?”
  • 9. 1. Pre-Industrial Age (Before 1700s) People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. Examples:
  • 10. Papyrus In Egypt (2500BC) First papyrus was only used in Egypt, but by about 1000 BC people all over West Asia began buying papyrus from Egypt and using it, since it was much more convenient than clay tablets(less breakable, and not as heavy!). People made papyrus in small sheets and then glued the sheets together to make big pieces.
  • 12. Cave Paintings (35,000BC) In prehistoric art, the term “cave paintings” encompasses any parietal art which involves the application of colour pigments on the walls, floors or ceilings of ancient rock shelters. A monochrome cave paintings is a picture made with only one colour (usually black)-see, for instance, the monochrome images at Chauvet
  • 13. The Chauvet Cave is one of themost famous prehistoric rock art sites in the world. Located in the Ardeche region of southern France, along the bank of the river Ardeche near the Pont-d'Arc. TheChauvet Cave is one of the most famous prehistoric rock art sites in the world.
  • 14. Clay Tablets In Mesopotamia (2400BC) In the Ancient Near East, clay tablets (Akkadian ṭuppu) were used as a writing medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age. Cuneiform characters were imprinted on a wet clay tablet with a stylus often made of reed (reed pen).
  • 17. Acta Diurna in Rome (130BC) Acta Diurna (Latin: Daily Acts sometimes translated as Daily Public Records) were daily Roman official notices, a sort of daily gazette. They were carved on stone or metal and presented in message boards in public places like the Forum of Rome. They were also called simply Acta History. The first form of Acta appeared around 131 BC during the Roman Republic.
  • 18. Dibao In China (2nd Century) The Chinese “Dibao” is the earliest and oldest newspaper in the world.
  • 19. Codex In The Mayan Region (5th Century) Maya codices (singular codex) are folding books written by the pre- Columbian Maya civilization in Maya hieroglyphic script on Mesoamerican bark cloth. The Maya developed their huun-paper around the 5th century, which is roughly the same time that the codex became predominant over the scroll in the Roman world.
  • 21. 2. Industrial Age (1700s- 1930s) People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).
  • 22. Telephone (1876) Alexander Graham Bell’s Large BoxTelephone, 1876. On March 7, 1876, Alexander Graham Bell, scientist, inventor and innovator, received the first patent for an “apparatus for transmitting vocal or other sounds telegraphically,” a device he called the telephone.
  • 23. Did You Know? The first words ever spoken on the telephone?
  • 25. Typewriter (1800) The first typewriter to be commercially successful was invented in 1868 by Americans Christopher Latham Sholes, Frank Haven Hall, Carlos Glidden and Samuel W. Soule in Milwaukee, Wisconsin, although Sholes soon disowned the machine and refused to use, or even to recommend it.
  • 26. Newspaper-The London Gazette (1640) The London Gazette is one of the official journals of record of the British government, and the most important among such official journals in the United Kingdom, in which certain statutory notices are required to be published. The London Gazette claims to be the oldest surviving English newspaper.
  • 27. Printing Press for mass production (19thCent) A printing press is a device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. The printing press was invented in the Holy Roman Empire by the German Johannes Gutenberg around 1440, based on existing screw presses.
  • 28. Motion Pictures Photography/Projection (1890) The history of film technology traces the development of film technology from the initial development of "moving pictures" at the end of 19th century to the present time. Motion pictures were initially exhibited as a fairground novelty and developed into one of the most important tools of communication and entertainment in the 20th century. Major developments in motion picture technology have included the adoption of synchronized motion picture sound, color motion picture film, and the adoption of digital film technologies to replace physical film stock at both ends of the production chain by digital image sensors and projectors.
  • 29. Chronophotography Eadward Muybridge In 1878 and 1879 Muybridge shot photographic sequences of animals in motion at the Palo Alto race track in California. In1881 he puplished a selection of the results in a hand-made folio book of circa 15 copies entitled "The Attitudes of Animals in Motion".
  • 30. Commercial Motion Pictures w/ sound (1913) A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed before sound motion pictures were made commercially practical. Reliable synchronization was difficult to achieve with the early sound-on-disc systems, and amplification and recording quality were also inadequate. Innovations in sound-on-film led to the first commercial screening of short motion pictures using the technology, which took place in 1923.
  • 32. Telegraph Developed in the 1830s and 1840s by Samuel Morse (1791-1872) and other inventors, the telegraph revolutionized long-distance communication. It worked by transmitting electrical signals over a wire laid between stations.
  • 33. Punch Cards The standard punched card, originally invented by Herman Hollerith, was first used for vital statistics tabulation by the New York City Board of Health and several states. After this trial use,punched cards were adopted for use in the 1890 census.
  • 34. 3. Electronic Age (1930s- 1980s) •The invention of the transistor ushered in the electronic age. •People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
  • 35. Transistor (1930) The transistors ushered in electronic age and it led to the creation of other media tool
  • 37. Transistor Radio (1947) A transistor radio is a small portable radio receiver that uses transistor-based circuitry. Following their development in 1954, made possible by the invention of the transistor in 1947, they became the most popular electronic communication device in history.
  • 38. OHP (PROJECTOR)(1950) An overhead projector (OHP) is a variant of slide projector that is used to display images to an audience.
  • 39. UNIVAC 1 (Universal Automatic Computer) (1951) UNIVAC 1is a line of electronic digital stored-program computers starting with the products of the Eckert–Mauchly Computer Corporation. Later the name was applied to a division of the Remington Rand company and successor organizations.
  • 40. Mainframe computers - i.e. IBM 704 (1960) IBM 704 is the first mass-produced computer with floating- point arithmetic hardware. The IBM 704 Data Processing System was a large-scale computer designed for engineering and scientific calculations.
  • 41. computer that reproduced the song "Daisy Bell"
  • 42. Personal computers Hewlett- Packard 9100A (1968) Hewlett packard 9100A is an early computer (or programmable calculator), Floppy Disk (1970) Floppy disk is a removable magnetic storage medium. This is used for moving information between computers, laptops or other devices. Some early digital cameras, electronic music instruments and older computer game consoles use floppy disks.
  • 43. APPLE 1 (1976) Apple Computer 1, also known later as the Apple I, or Apple-1, is a desktop computer released by the Apple Computer Company in 1976. It was designed and hand-built by Steve Wozniak. Wozniak's friend Steve Jobs had the idea of selling the computer.
  • 45. 4. Information Age (1900s- 2000s) - The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age
  • 46. Web browsers: Mosaic (1993), Internet Explorer (1995) NCSA Mosaic, or simply Mosaic, is the web browser that popularized the World Wide Web and the Internet. It was also a client for earlier internet protocols such as File Transfer Protocol, Network News Transfer Protocol, and Gopher. The browser was named for its support of multiple internet protocols.
  • 47. Internet Explorer (1995) • Internet Explorer(formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated IE or MSIE) was a series of graphical web browsers (or, as of 2019, a "compatibility solution") developed by Microsoft and included in the Microsoft Windows line of operating systems, starting in 1995.
  • 48. Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003) A blog (a truncation of "weblog")[1] is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual,[citation needed] occasionally of a small group, and often covered a single subject or topic.
  • 49. LiveJournal (1999) LiveJournal is a Russian social networking service where users can keep a blog, journal or diary. American programmer Brad Fitzpatrick started LiveJournal on April 15, 1999, as a way of keeping his high school friends updated on his activities.In January 2005, American blogging software company Six Apart purchased Danga Interactive, the company that operated LiveJournal, from Fitzpatrick.
  • 50. Wordpress (2003) WordPress (WordPress.org) is a free and open-source content management system (CMS). It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores. WordPress was released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little .
  • 51. Social networks: Friendster (2002), Multiply (2003), Facebook (2004) Friendster was a social gaming site based in Kuala Lumpur, Malaysia. It was originally a social networking service website. Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages and comments with other members via profiles and networks.It is considered one of the original social networks.
  • 52. Multiply (2003)was a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their "real-world" network.
  • 53. On February 4, 2004, Mark Zuckerberg launched "Thefacebook". The social networking service gradually expanded to the most universities in Canada and USA. On August, 2005, the company dropped 'The' from its name, and on September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address.
  • 54. Microblogs: Twitter (2006), Tumblr (2007) Twitter is an American online news and social networking service on which users post and interact with messages known as "tweets". Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean.
  • 55. • Tumblr (stylized as tumblr and pronounced "tumbler") is a microblogging and social networking website founded by David Karp in 2007 and owned by Verizon Media.[1][4][5][6][7] The service allows users to post multimedia and other content to a short- form blog. Users can follow other users' blogs. Bloggers can also make their blogs private. For bloggers many of the website's features are accessed from a "dashboard" interface.
  • 56. •Video: YouTube (2005) •Augmented Reality / Virtual Reality •Video chat: Skype (2003), Google Hangouts (2013) •Search Engines: Google (1996), Yahoo (1995) •Portable computers- laptops (1980), netbooks (2008), tablets (1993)
  • 57. NEW AGE (1900STO 2000S) SMART PHONES
  • 58. NEW AGE (1900STO 2000S) WEARABLE TECHNOLOGIES
  • 59. Ages What devices did people use to communicate with each other? What devices did people use to store information? What devices did people use to share or broadcast information? Preindustrial Age Industrial Age Electronic Age New (Digital) Age Group Activity PRACTICE (35 MINS.)
  • 60. EVALUATION (5 MINUTES) • Given the available media that we now have in the world, what are its roles and functions in a democratic society? • In what way does media affect your life (personal, professional, academic, social, others)?