Technology scouting and how to exploit the periphery dbm workshop
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This document summarizes a presentation about technology scouting and how companies can exploit emerging technologies. It discusses how companies can identify discontinuous technological changes early to sustain technological leadership. It outlines a scouting process involving identifying potential technologies, selecting the most relevant, assessing them, and disseminating findings within a company. Examples discussed include cloud computing, mobile applications, carbon management, mobile health, and how scouting meetings and evaluations can be conducted. The presentation emphasizes that innovation and flexibility must coexist with efficiency and reliability for companies.
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Technology scouting and how to exploit the periphery dbm workshop
- 1. TECHNOLOGY SCOUTING AND HOW TO EXPLOIT THE PERIPHERY Stefano Mizio DBM Italia Workshop “il mercato del lavoro nel settore ICT” Milano 18 Maggio 2011
- 2. The prologue Technology has been recognized as one of the major sources of competitive advantage . “IT doesn't matter” Car, 2003, HBR! Really? What about Google, Apple, and so many successuful Startups? but...any innovation will eventually be commoditized, thus leading to a loss of the competitive advantage. How can a company sustain its technological leadership and thus its competitiveness? How can it develop promising new technologies and use them to move into new business fields?
- 3. The Menace Discontinuous technological changes threaten the competitive position of incumbent companies...
- 4. If you want to survive... Methods of identifying changes early, assessing them to under- stand their full implications... In 2007 IBM was awarded 3,142 patents ...just 1,72% of all pa- tents awarded that year! Procter&Gamble: from R&D to C&D Connect & Develop Technology brokers Open Innovation ...
- 5. Where I spent my time as Technology scout
- 6. Technical meeting It's maybe the best way to meet people to share the same interests Very informal way! “Pizza and Software” as in Mountain View for Silicon Valley Cloud Computing Group last August on Open Stack! OR... more formal such as at IEEE workshop on “Internet of things” in Santa Clara University in September.
- 7. Business Meeting OR... ..gathering Venture Capitalists gut feeling, looking at their portfolio and meeting startups!
- 8. Can you imagine this? Julian Bleecker at Device Design Day in SF on how Science Fiction can help innovation The iPAD 23 years ago iPad and Star Trek
- 9. Scouting Process Identification Selection Assessment Dissemination ? ? ? ! CTO/CMO ? ! ? ? R&D manager ? ! ? ? ! ! Product M. ?
- 10. Scouting Process Assessment High Market impact Potential market size RELEVANCE Competitors landscape low High Technological low realization complexity Technology maturity Complexity
- 11. Scouting Process ProGrid Evaluation Solution 10 questions; 4 statements (A,B,C,D)
- 12. Scouting Process Assessment Tech Brief Structure ● Executive summary ● Theme's Introduction ● Market Impact : potential market size and competitors' landscape ● Technology realization complexity: tech maturity and complexity ● SWOT analysis ● Conclusion
- 13. Scouting Process Assessment Carbon Management Tech Brief
- 14. Interesting things Identification Selection Assessment Dissemination ? ?? ? ! ! ? ? ? ! ! ? ? ? ! Cloud Computing IT Governance Mobile payments LBS Mobile Health Internet of Things App Discovery CleanTech Cross Platfom mobile dev
- 15. The Cloud Selection Selection Assessment Dissemination ? ?? ? ? Computing! ! ! Cloud ? ? ? ? ? ! ! Non critical workloads vs mission critical processes SOX compliance, SLA with the cloud suppliers... and CFO are asking: “Why aren't we taking advantage of that?” So?... Does the IT staff need to anticipate the change and build up the required skills and practices? Cloud in Italy: 110 mln Euro 2010 → 150 mln Euro in 2012 Idc The Cloud will create 2,4 mln new jobs in Europe between 2011 and 2015 Cebr
- 16. The App economy Selection Selection Assessment Dissemination ? ?? ? Cross Platfom ! ! ! ? ? ?? ? mobile? dev ! ! "I need my iPhone app" was a common phase in 2010. No more. Cross-platform is mandatory, as is deploying to multiple form factors like tablets. MOBILE APPLICATION STRATEGY January 2011: from Applestore more than 10 billion download. The rise of Web Applications...
- 17. Carbon Management SW/Services: 380 mln$ in 2009 → 4,2 billion $ in 2017* Improve operational efficiency and comply with regulatory mandate Differentiate operations, product, and brand. Consulting, Implementation, Outsourcing, Training and SW support Emission Calculation Emission Calculation Emission Management Emission Management Assess Assess Calculate Calculate Report Report Manage Optimise Transform Manage Optimise Transform * Pike Research 1Q2010
- 18. Mobile Health: 500 milion users in 2015 will use mobile Health apps * There are many forces: App Economy, Cloud, Aging population asking more quality and local governments looking for more efficiency. Global Players – AT&T with ForHealth – and startups – WellDoc together Mount Sinai Hospital platfom and VitalHub ap- plication. Niguarda sperimentation: portale clinico and iPad integration. * Research2guidance 2010 report
- 19. The Present trend There is a need for quality and reliability, cost effectiviness, speed and efficiency. Innovation and flexibility must coexist with efficiency and reliability In most firms there is a gap between the capacity to think and the capacity to act.... It's a matter of People, Processes and... ..Technologies
- 20. GRAZIE! Email: [email protected] [email protected] [email protected] Twitter: :SMIZIO Linkedin: http://it.linkedin.com/pub/stefano-mizio/7/205/518 Myblog:http://stefanomizio.blogspot.com/ ...Coming soon.. my own startup on LBS