Turning your online community into a dense social network
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Susan Tenby is the Director of Community and Partnerships at Caravan Studios, a TechSoup Global division aimed at empowering nonprofits with technology and resources. The document discusses strategies for creating dense networks of influencers, emphasizing engagement, listening, and utilizing social media effectively. It provides tips for connecting with communities, increasing online presence, and making meaningful connections through social interactions.
Turning your online community into a dense social network
- 1. Who I am: Susan Tenby @suzboop Director of Community and Partnerships, Caravan Studios [email protected] @caravanstudios @safenight Doing freestanding handstands without the wall was a personal goal for over 20 years
- 2. Who Is TechSoup Global? TechSoup Global is working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.
- 4. About Caravan Studios Caravan Studios is a division of TechSoup Global. We believe technology can intervene to solve problems. We work with communities to design responses to the issues about which they care the most. We start with community and end with a solution.
- 5. Creating a dense network of influencers: Finding out what they talk about Listening to them Engagement And some protips to make you look better
- 9. Where are they? What are they talking about?
- 10. Find the influencers near you & invite them in There are 12 followers within 5 miles of our office And I hadnโt followed them yet! And this is what they tweet about
- 11. Join tweetchats, learn hashtags, use them, not more than two, then listen to them in a dashboard
- 12. Creating a Dense Network โImagine one society in which extended kin groups live in separate villages at considerable distances from one another. Most โtextureโ of the society will be one in which individuals have strong ties to relatively small numbers of others in local โclusters.โ Compare this to a society where a large portion of the population lives in a single large city. Here, the โtextureโ of social relations is quite different -- individuals may be embedded in smaller nuclear families of mating relations, but have diverse ties to neighbors, friends, co-workers, and others.โ - Robert A. Hanneman (Department of Sociology, University of California, Riverside
- 14. Dense Network
- 15. Using Network Intelligence to reach more ppl โข A broadcast network = many people repeating each other, not connected to each other โข Top people are most repeated โข Goal is to make your network more dense by making interactions
- 16. Getting yourself embedded in a community that youโre not affiliated with
- 17. A fave can equal a follow, especially if you tweet @ them
- 18. Received follow, fave, and RT within one min of the tweet
- 19. If you want an org to follow you โข Sometimes tweeting from a personal account about something other than the initial reason you wanted to connect is a good approach:
- 20. How to turn a tweet into a meeting/meaningful connection
- 23. Flattering Twitter list names
- 24. Find those who are triple threats โข Those that like you in several places โข Scoop.it โข Slideshare โข Twitter (Fav, Follow, RT, mention) โข Facebook (Like, share, comment, tag)
- 25. They listed you, they faveโd you: They like you!
- 26. Mentioned Al Franken, but put the fact that it was a RT at the end
- 27. Pro-tip: Blog: Updates/Events โข Use your blog to: โข Curate โข Post events โข Post news/updates โข Holding place -what youโre working on None of this is very flattering On-the-fly posts with pics should be in Social Media
- 28. Pro-tip: Most share-to widgets donโt allow tagging on FB/Twitter If you can, go in and edit your posts to tag, so you donโt look like an amateur
- 29. Remember to include some visual content to stand out in a tweetstream Pro-tip: Tweet in native twitter and via dashboards
- 30. Pro-tip: RT in twitter vs RT on a dashboard & why? Hitting the RT button (sometimes) in native twitter is good for two reasons: 1. it saves characters, if the tweet is already long (you save the RT + the letters in the username) 2. it provides visual content, rather than just text, on the actual twitter page
- 31. Pro-tip: Always double-check a twitter handle before you tweet at them
- 32. Susan Tenby [email protected] Slideshare.net/suzboop @suzboop [email protected] Birthday Handstand in a bar, in my favorite jumpsuit Animal Belt once belonged to Beverly Sills!
Editor's Notes
- #21: Respond as you, creating multiple contact points encourages them to reach back to you. These both became meetings.
- #22: Take it from the personal to the org account, to show the personal connx first
- #23: Way to get them to notice you: Turn a tweet into a meeting, after youโve found an influencer
- #24: Someone is more likely to follow you if they get an email saying theyโve been added to list with a flattering name. Keep locked private lists for other internal management purposes. Lists can be good community bldg. tools.
- #25: If you can figure out who your best followers are and then map them to other networks, youโve begun your work to find your 100 true fans. You can do this on an excel spreadsheet. If someone subscribes to you on slideshare or scoop.it, find their twitter handle in their profile, and follow them, then add them to a list of your 100 true fans.
- #26: FOLLOW THEM!
- #27: If you put the RT at the end (/via @accountname) you can catch their eye, and it will show up differently in native twitter, not just as a drive-by RT
- #28: The idea is to not have to struggle with blogging. Make the process go smoothly. Blog on a platform that doesnโt date stamp. If youโre going to configure social sharing, get someone to share your posts, or donโt use a widget that shows the number of shares.
- #29: Plus, they may not know you said anything about them, without tagging them.
- #30: If you use a dashboard like hootsuite, go into twitter once in a while and tweet from native twitter
- #32: This would have been a great way to get the Standford Social Innovation Review to notice them.