Raised in the mile high tundra of southern Idaho, I was introduced to branding, loud engines on fast metal, working the earth and respecting predatory wolves - all before escaping my cloth diapers. Without a television antenna, my only access to media was through business reply cards in magazines, resulting in my formative years being defined by a weekly stuffed mailbox of direct mail, Sharper Image and LL Bean catalogs. My parents were perplexed, but I was immersing myself in marketing and brand, moving from the "hot iron on flesh" approach to the "damn, this is cool" method. Then they bought me an Apple ]I[ computer. I became a gen Xer living on a farm playing Zork and milking cows. I d...
Raised in the mile high tundra of southern Idaho, I was introduced to branding, loud engines on fast metal, working the earth and respecting predatory wolves - all before escaping my cloth diapers. Without a television antenna, my only access to media was through business reply cards in magazines, resulting in my formative years being defined by a weekly stuffed mailbox of direct mail, Sharper Image and LL Bean catalogs. My parents were perplexed, but I was immersing myself in marketing and brand, moving from the "hot iron on flesh" approach to the "damn, this is cool" method. Then they bought me an Apple ]I[ computer. I became a gen Xer living on a farm playing Zork and milking cows. I d...
