Culture for Innovation
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The document discusses innovation culture and provides insights from Thomas Lynch, CEO of Reasoning Technology, highlighting his background and projects. It explores different types of innovations, their impact on business, and the traits of successful innovators versus traditional working-class values. The document also outlines proposed educational programs to foster a culture of innovation among students.
![About Mr. Lynch
●
Participated in the design of a dozenParticipated in the design of a dozen
microprocessors variously as individualmicroprocessors variously as individual
designer, tools developer, manager, anddesigner, tools developer, manager, and
architect, [ including the Am29000 (test),architect, [ including the Am29000 (test),
29050 (12 instructions, fp support), Sonic29050 (12 instructions, fp support), Sonic
(clock and smart card interface), Am187(clock and smart card interface), Am187
(device library analysis), Am486, K5 (t-func(device library analysis), Am486, K5 (t-func
develop, tech management), K6 (fp testdevelop, tech management), K6 (fp test
platform), K7 (fp and tech management), aplatform), K7 (fp and tech management), a
PIC variation, Neptune, Chromatic FP,PIC variation, Neptune, Chromatic FP,
Quicksilver radio node (entire processorQuicksilver radio node (entire processor
architecture, logic design, and tools) ].architecture, logic design, and tools) ].](https://image.slidesharecdn.com/presentation-140304045522-phpapp02/85/Culture-for-Innovation-3-320.jpg)
![Would You Hire This Person For Your Startup?
As a young boy his teacher said he was:
“too stupid to learn anything.”
As a teenager he burned down the family barn. He was publicly
whipped for it. He would later start a fire on a train. He said both
were accidents.
He was dismissed from his first two jobs for being unproductive.
He often failed and admitted it.
[http://www.cbsnews.com/pictures/celebs-who-went-from-failures-to-success-stories/6/ misc.]](https://image.slidesharecdn.com/presentation-140304045522-phpapp02/85/Culture-for-Innovation-28-320.jpg)
Culture for Innovation
- 1. Culture for InnovationCulture for Innovation Thomas LynchThomas Lynch CEO/founder Reasoning TechnologyCEO/founder Reasoning Technology Presented at NTUPresented at NTU 2013-12-202013-12-20 [email protected]@reasoningtechnology.com www.thomaswlynch.comwww.thomaswlynch.com background video from: https://goo.gl/Rejg6O Cosmic voyage - the power of ten
- 2. Innovation In AsiaInnovation In Asia Thomas LynchThomas Lynch CEO/founder Reasoning TechnologyCEO/founder Reasoning Technology Presented at NTUPresented at NTU 2013-12-202013-12-20 [email protected]@reasoningtechnology.com www.thomaswlynch.comwww.thomaswlynch.com
- 3. About Mr. Lynch ● Participated in the design of a dozenParticipated in the design of a dozen microprocessors variously as individualmicroprocessors variously as individual designer, tools developer, manager, anddesigner, tools developer, manager, and architect, [ including the Am29000 (test),architect, [ including the Am29000 (test), 29050 (12 instructions, fp support), Sonic29050 (12 instructions, fp support), Sonic (clock and smart card interface), Am187(clock and smart card interface), Am187 (device library analysis), Am486, K5 (t-func(device library analysis), Am486, K5 (t-func develop, tech management), K6 (fp testdevelop, tech management), K6 (fp test platform), K7 (fp and tech management), aplatform), K7 (fp and tech management), a PIC variation, Neptune, Chromatic FP,PIC variation, Neptune, Chromatic FP, Quicksilver radio node (entire processorQuicksilver radio node (entire processor architecture, logic design, and tools) ].architecture, logic design, and tools) ].
- 4. About Mr. Lynch ● I've had a consulting practice since 1996I've had a consulting practice since 1996 where I have worked with the startupswhere I have worked with the startups Quicksilver Technologies and NetEffect.Quicksilver Technologies and NetEffect. Developed microcode for ChromaticDeveloped microcode for Chromatic Computers. Created intellectual property forComputers. Created intellectual property for startups and for Intellectual Ventures.startups and for Intellectual Ventures. Created business plans including for EnreagleCreated business plans including for Enreagle and 21st Century Telephone. I proposedand 21st Century Telephone. I proposed smart phone technology in the 90s, andsmart phone technology in the 90s, and social media technology in the early 2000s.social media technology in the early 2000s.
- 5. About Mr. Lynch ● 29 issued patents in the U.S. with a29 issued patents in the U.S. with a number of related international filings,number of related international filings, and a similar number of activeand a similar number of active applications. These area of: computerapplications. These area of: computer security; digital rights management;security; digital rights management; social media (relationship rings); highsocial media (relationship rings); high performance computing architecture,performance computing architecture, logic, circuits, and packaging; userlogic, circuits, and packaging; user interface, and telecommunications.interface, and telecommunications.
- 6. Current Projects ● Reasoning Technology – a new intuitiveReasoning Technology – a new intuitive way to apply theorem proving toway to apply theorem proving to arguments in law.arguments in law. ● New Memory Architecture -New Memory Architecture - ● Implications to databases (developingImplications to databases (developing db)db) ● Implications to processor architectureImplications to processor architecture ● Computer SecurityComputer Security ● A better way to limit viruses and otherA better way to limit viruses and other OS security threatsOS security threats ● New Media Compression AlgorithmNew Media Compression Algorithm ● New Discrete Optimization AlgorithmNew Discrete Optimization Algorithm
- 7. What Is Innovation?What Is Innovation? InventionInvention IngenuityIngenuity CreativityCreativity
- 8. An innovation is simply something new and not seen before. A good innovation is something that improves people's lives or pleases them. We are going to talk about profitable innovations, i.e. those make the innovator money.
- 9. Companies which survive in the fashion industry innovate profitably most every season. Famous artists of all ilks are often known by their innovations. Innovations are rare in religions and the practice of ancient arts. In this talk we focus on innovations that affect the profitability of technology companies.
- 10. Tech Sector Innovation Business Processes (Productivity) Manufacturing Product Design Product Attractiveness Product Ordering and Distribution
- 11. Where Art/Fashion Fits In Making the product and/or packaging appear more attractive or pleasing to the buyer. In simulating the company's vision for the future (capturing the dream for everyone to see). In marketing communications, including website design and advertising material.
- 12. The Magnitude of Innovation Disruptive Innovation – creates new a new market typically one which displace old ones. Surprising Innovation – takes competitors by surprise, captures most of the existing market, may be so interesting as to expands the existing market. Sustaining Innovation – makes a company more competitive while leaving the distribution structure and market in tact.
- 14. Why We InnovateWhy We Innovate Market ShareMarket Share ProductivityProductivity New MarketsNew Markets
- 15. Buckminster Fuller: 'Technology enables us to have more with less.'
- 17. Roger's 'Diffusion of Ideas'
- 18. 0 revenue First to Market Everyone Else
- 19. Disruptive Innovators are First To Market make the most money the earliest define the product under its company name creates the brands establishes the intellectual property (others must license) Disruptive Innovators Rule!
- 20. revenue Disruptive Innovator Sustaining Innovator Price and Margins (commodity) Player total revenue drops as price falls through floor and/or customers find a new product/version time
- 21. Disruptive Innovation Companies Typically Don't emphasize on Keeping Costs Minimum, but rather they emphasize getting a product out. Sustaining Innovation Companies are Typically Very Good at Making Improvements At Somewhat Lower Cost Commodity Companies Have Very Low Costs and Margins. Features will be Old Hat. If the Revenue curve levels off then these companies make revenue for a long time
- 23. Continuous Surprising Innovation Carries Customers to Better New Models Requires a Vision with a Technology Road Map that remains confidential, or that the competition cannot follow along. Sustaining Innovator Can turn into a Surprising Innovator, mitigated by intellectual property.
- 25. What We Should Invent Things that make profit Things that replace expensive imports (not inexpensive ones) Of apples and shirts ..
- 27. About Innovators and StartupsAbout Innovators and Startups RiskRisk WorkWork PayoffPayoff
- 28. Would You Hire This Person For Your Startup? As a young boy his teacher said he was: “too stupid to learn anything.” As a teenager he burned down the family barn. He was publicly whipped for it. He would later start a fire on a train. He said both were accidents. He was dismissed from his first two jobs for being unproductive. He often failed and admitted it. [http://www.cbsnews.com/pictures/celebs-who-went-from-failures-to-success-stories/6/ misc.]
- 29. Thomas Edison: “I haven't failed. I've just found 10,000 ways that won't work.”
- 30. Carl Bass CEO Autodesk: “Innovation is about taking risks and breaking the rules.”
- 31. Steve Jobs CEO Apple: “People who are crazy enough to think they can change the world are the ones who do.”
- 32. Fact: One of our ten startups succeed.
- 33. Chad Oliver: “In any aborigine group there will be a headman. The group will typically Periodically meet and form a circle to discussion issues. However, there will invariably Be one guy who sits to the side doing something else. The rules just don't apply to him.”
- 34. Charles Goodyear Sold the furniture from his house and put his family in boarding so that he could work on vulcanizing rubber in a laboratory in an attic for five years. One of his children became sick and died, perhaps as a result.
- 35. Traits of Innovators – Work on things they think are interesting or deem important while being oblivious to everything else. ● Ignore rules ● Ignore risks ● Go without pay ● Incredibly persistent – Fail often. – Well educated if for no other reason then constantly working and researching. – Are creative.
- 36. The Culture of Innovators is a Frontier Culture Frontier People accompany strangers to a place they have never been and work with others, without pay, to build a legacy because they care about their families and friends.
- 38. Working Class ValuesWorking Class Values God JobGod Job Avoid RisksAvoid Risks Family FirstFamily First
- 39. Educated for Working in the FactoryEducated for Working in the Factory – School looks like factory with students lined upSchool looks like factory with students lined up in nice patterns and teacher inserting parts.in nice patterns and teacher inserting parts. – Emphasis on Following the Rules and ConformingEmphasis on Following the Rules and Conforming (as all machine parts must)(as all machine parts must) – Teacher as Authority FigureTeacher as Authority Figure – Students disciplined for not staying on curriculumStudents disciplined for not staying on curriculum (not to be confused with Confucian system of(not to be confused with Confucian system of civil service exams)civil service exams)
- 40. When I was in second grade, I invented a new way to subtract numbers. Instead of subtracting I “added the difference from 10 and threw away the carry”. 51 51 -27 ==> +73 -------- ------- 24 I explained it was better because you only had to know differences from 10, and didn't have to learn a new algorithm. It differed from the curriculum she had taught for years, and though I consistently got the right answer she didn't understand how that could be. Confusion then changed to anger. My teacher became very upset! I was punished.
- 42. ● Think about your family.Think about your family. ● Get a real job with a big stable firm.Get a real job with a big stable firm. ● Don't ask too many questions.Don't ask too many questions. ● If you are not getting paid for yourIf you are not getting paid for your work you're being robbed.work you're being robbed. ● Fight to win. (view most group workFight to win. (view most group work situations as competitive not co-operative).situations as competitive not co-operative).
- 43. Working Class Values is a Military Culture Conformity and following rules is important for the functioning of the system. By following well designed orders from those who have earned positions of respect we all survive.
- 44. Culture ClashCulture Clash God JobGod Job Avoid RisksAvoid Risks Family FirstFamily First
- 45. Work for a big company Work for a no-name startup with 9/10 chance to fail Don't ask questions Brainstorm and Dream Follow Directions There are no directions, it hasn't been done before Don't break the rules Break the rules Play it safe Take risks Don't let the boss rob you by not paying for your work Work because you love the topic and hope equity will pay later (chances are 1/10) Comfort and safety Roller coaster ride
- 46. Ideas Easy to Kill ● Ideas are sand castles any one can shoot one down. -example of the UWI sign proposal
- 47. Innovators Lose in Turf Battles ● Ideas are easy to shoot down, so the innovator can show no value. ● Innovation proposals are always further out in the future. ● Innovation progress is not measurable.
- 48. Phases of a Company mature
- 49. Not the ideal, but perhaps too often the case:Not the ideal, but perhaps too often the case: ● Seed StageSeed Stage – Innovators slave for free, management– Innovators slave for free, management is nilis nil ● Growth StageGrowth Stage – Innovators applauded, management– Innovators applauded, management concentrates on marketing the techconcentrates on marketing the tech ● IPO stageIPO stage – Innovators may not fit in with new– Innovators may not fit in with new management as it becomes a 'conventional company'management as it becomes a 'conventional company' ● Mature stageMature stage – Managers are the top of their class in– Managers are the top of their class in business school, they know their business and wantbusiness school, they know their business and want to beat the competitors, disruptive innovatorsto beat the competitors, disruptive innovators represent risk and a threat to their own jobsrepresent risk and a threat to their own jobs
- 50. Current ProgramsCurrent Programs God JobGod Job Avoid RisksAvoid Risks Family FirstFamily First
- 51. In TaiwanIn Taiwan – 163 Colleges and Universities163 Colleges and Universities – 98 have innovation incubators98 have innovation incubators – 11 corporate funded incubators11 corporate funded incubators – Many R&D achievements fed into industryMany R&D achievements fed into industry – Familiar with building cities were there were none (frontier mentality)Familiar with building cities were there were none (frontier mentality) – Strong SME presenceStrong SME presence – Government policy support, Industry Technology Research Institute,Government policy support, Industry Technology Research Institute, APEC Center for Technology Exchange and Training, Small MediumAPEC Center for Technology Exchange and Training, Small Medium Enterprise AdministrationEnterprise Administration *University-Industry Business Incubators, Wang, Hung & Wang, Open Journal of Business and*University-Industry Business Incubators, Wang, Hung & Wang, Open Journal of Business and ManagementManagement
- 52. Incubators US and InternationalIncubators US and International http://blog.launch.co/blog/ complete-list-of-incubators-and-accelerators-like-y-combinat.html There are many ..
- 53. Inno Grant Program at EPFL Switzerland –Inno Grant Program at EPFL Switzerland – seeding startupsseeding startups – Offers professors $150,000 to make theirOffers professors $150,000 to make their research commercially viableresearch commercially viable – Feeds these results into incubator building nextFeeds these results into incubator building next door to the universitydoor to the university – Incubator matches up Swiss companies withIncubator matches up Swiss companies with research projectsresearch projects – Modeled on the MIT Despande Center IncubatorModeled on the MIT Despande Center Incubator grants for commercialization of researchgrants for commercialization of research
- 54. Google 20% ruleGoogle 20% rule ● Google employees were allowed to workGoogle employees were allowed to work one day a week on independentone day a week on independent projects, which resulted in such thingsprojects, which resulted in such things as gmail.as gmail. ● The program has now been cut back.The program has now been cut back.
- 55. Lower Grade Education ChangesLower Grade Education Changes if the video doesn't show/play, see this link: http://goo.gl/n2fzU2
- 56. Proposed ProgramsProposed Programs God JobGod Job Avoid RisksAvoid Risks Family FirstFamily First
- 57. University 'Do' ClassesUniversity 'Do' Classes ● Students contribute to free softwareStudents contribute to free software projects for class credit – like the oldprojects for class credit – like the old Berkeley model.Berkeley model. – NTU language compilersNTU language compilers – NTU database codeNTU database code – NTU linux versionNTU linux version – NTU ray tracerNTU ray tracer
- 58. University Interdisciplinary CoursesUniversity Interdisciplinary Courses – Business schoolBusiness school – Law schoolLaw school – CSCS together to do projectstogether to do projects
- 59. ● Industry Guest Lectures – Industry guyIndustry Guest Lectures – Industry guy prepares a lecture on a subject he worksprepares a lecture on a subject he works on and gives it to a classon and gives it to a class ● Industry Guest teaches class or assistsIndustry Guest teaches class or assists in lab classin lab class
- 60. ● Teach Brainstorming as a class at theTeach Brainstorming as a class at the University level – counters the 'think tooUniversity level – counters the 'think too much' effectmuch' effect
- 61. ● Professors visit perhaps teach on daysProfessors visit perhaps teach on days in lower school classes, often enough toin lower school classes, often enough to know the students and their talents –know the students and their talents – counters the 'teacher authoritarian' andcounters the 'teacher authoritarian' and 'suppressed talented student' effects.'suppressed talented student' effects.
- 62. ● Greater awareness of social bullying –Greater awareness of social bullying – counters the 'kick the sand castle' effect.counters the 'kick the sand castle' effect.
- 63. ● Participants in the incubator are working for the sponsoring industry in name until the incubated company takes off, or if it fails, the person goes to work for the company proper – Gives the employee credibility with the parents – Gives the employee a landing pad in case the incubated company doesn't make it.
- 64. ● More contract request work for designs, programs, etc. – a website market place for placing and buying contracts. Allows small businesses to thrive.
- 65. ● Website market place for patents where the patent license is standardized – that way buyers can 'pick-and-use' immediately.