trendwatching.com's INNOVATION CELEBRATION
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This document provides a summary of innovations from 2014 that are on-trend and compelling for consumers. It discusses how relentless innovation is fueling consumerism on a global scale. The document then highlights 18 examples of recent innovative products, services, and initiatives from companies in various industries and markets. It encourages readers to discuss how these innovations could inspire new opportunities for their own businesses and customers.
trendwatching.com's INNOVATION CELEBRATION
- 1. INNOVATION CELEBRATION The most bang on-trend innovations from 2014 so far. GLOBAL TREND BRIEFING July 2014
- 2. When was the last time you checked the pulse of consumerism? Because it’s beating faster than ever! Every day, our network of spotters notify us about the most compelling new consumer-facing innovations they encounter. And whilst we use these to identify specific trends, there’s also one overriding meta-trend that we’re continually struck by: on an absolutely global scale, the quality and quantity of innovation is relentless, fuelled by – and at the same time fuelling – consumers’ insatiable NEWISM. The takeaway: launching your own, equally brilliant innovations* will be the only way to survive in an ever more competitive, ever more global business arena. * By innovation we mean anything that will get consumers spending, and preferably the kind of spending that involves your products, services and experiences. INNOVATION CELEBRATION 2www.trendwatching.com/trends/innovation-celebration
- 3. So this month, let’s simply celebrate a handful of the most bang on-trend innovations we’ve seen in 2014. Dive into this selection of global inspiration. Because while these might not all necessarily be ‘big’ disruptive threats to your business, they WILL offer you plenty to think about during your next planning session! Take each example, even (especially!) those from different industries and markets, and question if and how it could suggest exciting new potential opportunities for YOU. Because if you don’t respond to the changes in consumer expectations and behaviors that the examples below are establishing, someone else will ;) INNOVATION CELEBRATION 3www.trendwatching.com/trends/innovation-celebration
- 4. We obviously offer much more than monthly Trend Briefings... Your complete trend and innovation solution. Our Premium Service Find out more 2014 Trend Report Trend Framework Innovation Database Industry Updates Apply Toolkit Monthly Updates 1-page Trend Handouts 1 2 3 4 5 6 7
- 5. FEATURED INNOVATIONS For more details on the innovations that follow, read the web version of INNOVATION CELEBRATION. INNOVATION CELEBRATION 5www.trendwatching.com/trends/innovation-celebration
- 6. FEATURED INNOVATION McDonald’s & Coca-Cola BFF Timeout app encourages Filipinos to focus on each other, rather than on their phones INNOVATION CELEBRATION 6www.trendwatching.com/trends/innovation-celebration
- 7. FEATURED INNOVATION Esurance Accident damage appraisal via video link INNOVATION CELEBRATION 7www.trendwatching.com/trends/innovation-celebration
- 8. FEATURED INNOVATION Cif Clean Romania initiative removes racist graffiti INNOVATION CELEBRATION 8www.trendwatching.com/trends/innovation-celebration
- 9. FEATURED INNOVATION Fox Portugal Pop-up store exchanges promotional merchandise for donated blood INNOVATION CELEBRATION 9www.trendwatching.com/trends/innovation-celebration
- 10. FEATURED INNOVATION CrowdComfort Thermostat adjusts temperature according to aggregated data from building occupants INNOVATION CELEBRATION 10www.trendwatching.com/trends/innovation-celebration
- 11. FEATURED INNOVATION Oju Africa Emoji app adds color to mobile messaging and celebrates African culture INNOVATION CELEBRATION 11www.trendwatching.com/trends/innovation-celebration
- 12. FEATURED INNOVATION Delta In-flight mentoring program enables aspiring entrepreneurs to connect with established professionals INNOVATION CELEBRATION 12www.trendwatching.com/trends/innovation-celebration
- 13. FEATURED INNOVATION Sol de Janeiro Suncare brand uses tattooists to raise skin cancer awareness in Brazil INNOVATION CELEBRATION 13www.trendwatching.com/trends/innovation-celebration
- 14. FEATURED INNOVATION City of Madrid Smart parking meters charge energy inefficient vehicles extra INNOVATION CELEBRATION 14www.trendwatching.com/trends/innovation-celebration
- 15. FEATURED INNOVATION Treeson Spring Water Eco-focused spring water brand makes its recyclable bottles free to mail back to manufacturer and more INNOVATION CELEBRATION 15www.trendwatching.com/trends/innovation-celebration
- 16. FEATURED INNOVATION M-Pesa African mobile money service arrives in Europe INNOVATION CELEBRATION 16www.trendwatching.com/trends/innovation-celebration
- 17. FEATURED INNOVATION Etiqa MotorTakaful Malaysian insurer rewards young drivers for slowing down with free music from local artists INNOVATION CELEBRATION 17www.trendwatching.com/trends/innovation-celebration
- 18. FEATURED INNOVATION PareUp Service enables consumers to purchase potential food waste from businesses INNOVATION CELEBRATION 18www.trendwatching.com/trends/innovation-celebration
- 20. Take the plunge The examples above – and the questions they pose – should be a great starting point. Gather your team and discuss how YOU can learn from them, adapt them and roll out similar initiatives for YOUR customers. Today. NEXT INNOVATION CELEBRATION 20www.trendwatching.com/trends/innovation-celebration
- 21. NEXT Need some help? Then try using our (free) CONSUMER TREND CANVAS tool to help you structure a session with your team. INNOVATION CELEBRATION 21www.trendwatching.com/trends/innovation-celebration
- 22. NEXT Still not enough? The 1,200+ brands and agencies using our Premium Service have access to over 10,000 examples like these, all put into context as part of our (surprisingly affordable!) comprehensive trend & innovation solution. Would YOU benefit from access too? ;) INNOVATION CELEBRATION 22www.trendwatching.com/trends/innovation-celebration
- 23. 1. Our 2014 Premium ServiceOur free monthly Trend Briefings 2. Join the 250,000 subscribers who receive our free monthly Trend Briefings. SuBSCRIBE ME » MORE... If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer [email protected] About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 250,000 subscribers in 180 countries. More at www.trendwatching.com Should you be one of our 1,200+ Premium clients? Now... Enjoyed this Trend Briefing? Want more?