Page
Build Staff Buy-In for your
Volunteer Engagement
Program
To hear the presentation by phone call:
(415) 655-0053
Access Code: 185-088-411
Jennifer Bennett @JenBennettCVA
CVA, Senior Manager, Education & Training
Follow this webinar on Twitter to join
the conversation! Hash tag: #VMlearn
3
VolunteerMatch Overview
“VolunteerMatch strengthens communities by making it easier for good people
and good causes to connect.”
94,905 nonprofits…81,348 Active Opportunities…. 7,205,626 referrals since 1998
• VolunteerMatch has been around for 15 years, and is the top-ranked website for online volunteer
recruitment and employee-volunteer programs
• Our Learning Center offers over 20 webinar topics focused on volunteer management and
VolunteerMatch tools, serving an audience of over 6,000 attendees each year
Agenda
• Communication Is key
• Create a strong foundation
• Provide training and support
• Evaluate, evaluate, evaluate
• Working with unions
• Q&A
Page
5
What’s the problem?
• What does your organization think, feel or “know”
about volunteers?
– Volunteers are great, but you can’t give them important
work because they might not show up.
– Volunteers are great for support work, but we can’t let
them work with children, or with client records.
~ liability issues
– Volunteers don’t have anything else going on. They live
to come to our organization. ~ lack of respect for time
– Great – let’s get tons of volunteers in here. Volunteers
are free – right?
6
What’s the problem?
• What do individuals in your organization think
about volunteers?
– I’m already so busy. I don’t have time to work with a
volunteer ~ volunteers are more work than they’re worth
– I’d love to work with a volunteer, but what if my manager
thinks I can’t do my job?
– Am I training my volunteer replacement?
– What if a volunteer can’t do the things she says she can
do? ~ qualification concerns
Before you start talking to others
What do you want to say?
• Do you have goals for the volunteer engagement
program?
• Do you have a personal or organizational
philosophy for volunteer engagement?
• Is volunteer engagement part of your
organization’s strategic plan or initiatives?
7
8
Communication is key
Communication with stakeholders
• Who in your organization is invested in the
volunteer engagement program?
– Org leadership, program managers or directors, patrons,
existing volunteers
• Communication with existing volunteers
– Volunteers have ownership or control over programs
– Hard to introduce new volunteers to shifts or teams
– Attitudes hold the culture hostage
– Intergenerational communication issues
9
Identify Stakeholders
• Assess where each stakeholder is on the
engagement continuum
– “I’m evaluating our volunteer engagement program.
I’d love to get your ideas”
– One on one conversations
– Opportunity for you to learn – don’t defend or attempt
to change minds
• Group stakeholders into champions, those
seeking more information, and those opposed to
expanding volunteer engagement.
What did stakeholders have to say?
• Are there themes or trends? If they want more
information what kind of information are they
looking for?
– Case studies
– Pilot programs
– Feedback from existing volunteers
• Communicate about the process
– What are you doing to ensure that you find the
right volunteer for each position?
10
Keep the story going
Create ongoing communications to share information
about the program
• Successes and challenges
• Ongoing work on pilot programs
• New processes or better screening and training
plans
• New positions
• And – of course – recognition!
11
12
Build buy-in on a strong foundation
Engage supervisors or program managers in the
process.
• What does a volunteer need to know, do or be to
be the right volunteer?
• How will you ensure that you find the right
volunteer?
– Clear and comprehensive position descriptions
– Interviews and screening process
– Screen for culture and fit not just for skills and traits
13
Build buy-in on a strong foundation
• What does a volunteer need to know before they
start?
– Do they know it already? Skills based volunteers
– Are you training them? Who, how, when?
• Involve others in the screening and training
• Do you have policies and procedures in place?
– Does everyone know what they are? Where they are?
– Living policies evolve to fit the program as it changes
– Do they include conflict resolution procedures?
14
Provide training and support
Managing people is difficult, managing volunteers
can be even harder
• Many staff members may have never managed
anyone before!
– Start with the basics – what are the expectations?
– Don’t assume that rudimentary skills exist. Role play
and situational training.
• Include information on theory and philosophy
– Your philosophy, the organization’s
philosophy, books, articles, blogs on volunteer
management and engagement
15
Provide training and support
What do you know but take for granted?
• How do you communicate goals and
expectations to a volunteer?
• Can you tell a volunteer that the work isn’t right
or up to your standards? How?
• Create in-house trainings for staff. Informal
support groups.
16
Provide training and support
• Staff new to working with volunteers and those
that are working with volunteers
– I know you know this, but I wanted to include you in
this refresher.
– Model the type of interactions you want others to
engage in with volunteers.
• Don’t abandon them after initial trainings
– Daily interactions can cause confusion or conflicts.
– Ongoing check-ins with staff or meetings with staff
and individual volunteers. Ensure that the process is
smooth.
17
Evaluate!
Things rarely work well the first time.
• Build on regular check-ins.
• Share questions or information across staff
members.
• What could we doing differently? What’s
working? What isn’t? Solicit feedback from the
volunteers too!
• This is good information for your communication
channels.
18
Working with unions
Build on foundation processes and clear
procedures to create a use-case for unions
• Clear and comprehensive position descriptions
for paid and volunteer staff
– Is there a separate word for a volunteer position
description? Be aware of terminology issues.
• Identify discrete tasks or auxiliary positions
• Work or skills outside of position descriptions.
19
Resources
Learning Center
Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Community
Ask and answer questions after the webinar – use keywords Volunteer Profile
http://community.volunteermatch.org/volunteer
Related Webinar Topics:
•Creating a Comprehensive and Engaging Volunteer Training Program
•Where Do I Go From Here? Evolving your Volunteer Program for More
Involvement
•Walking the Walk: Engage Volunteers in your Volunteer Engagement Program
20
Thanks for attending!
Join us online:
Like us on Facebook:www.Facebook.com/VolunteerMatch
Follow us on Twitter: @VolunteerMatch
For any questions contact:
Jennifer Bennett
(415) 321-3639
jbennett@volunteermatch.org
@JenBennettCVA
Learning Center
Find upcoming webinar dates, how-to videos and more
http://www.volunteermatch.org/nonprofits/learningcenter/

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Build Staff Buy-in for your Volunteer Engagement Program

  • 2. Build Staff Buy-In for your Volunteer Engagement Program To hear the presentation by phone call: (415) 655-0053 Access Code: 185-088-411 Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training Follow this webinar on Twitter to join the conversation! Hash tag: #VMlearn
  • 3. 3 VolunteerMatch Overview “VolunteerMatch strengthens communities by making it easier for good people and good causes to connect.” 94,905 nonprofits…81,348 Active Opportunities…. 7,205,626 referrals since 1998 • VolunteerMatch has been around for 15 years, and is the top-ranked website for online volunteer recruitment and employee-volunteer programs • Our Learning Center offers over 20 webinar topics focused on volunteer management and VolunteerMatch tools, serving an audience of over 6,000 attendees each year
  • 4. Agenda • Communication Is key • Create a strong foundation • Provide training and support • Evaluate, evaluate, evaluate • Working with unions • Q&A Page
  • 5. 5 What’s the problem? • What does your organization think, feel or “know” about volunteers? – Volunteers are great, but you can’t give them important work because they might not show up. – Volunteers are great for support work, but we can’t let them work with children, or with client records. ~ liability issues – Volunteers don’t have anything else going on. They live to come to our organization. ~ lack of respect for time – Great – let’s get tons of volunteers in here. Volunteers are free – right?
  • 6. 6 What’s the problem? • What do individuals in your organization think about volunteers? – I’m already so busy. I don’t have time to work with a volunteer ~ volunteers are more work than they’re worth – I’d love to work with a volunteer, but what if my manager thinks I can’t do my job? – Am I training my volunteer replacement? – What if a volunteer can’t do the things she says she can do? ~ qualification concerns
  • 7. Before you start talking to others What do you want to say? • Do you have goals for the volunteer engagement program? • Do you have a personal or organizational philosophy for volunteer engagement? • Is volunteer engagement part of your organization’s strategic plan or initiatives? 7
  • 8. 8 Communication is key Communication with stakeholders • Who in your organization is invested in the volunteer engagement program? – Org leadership, program managers or directors, patrons, existing volunteers • Communication with existing volunteers – Volunteers have ownership or control over programs – Hard to introduce new volunteers to shifts or teams – Attitudes hold the culture hostage – Intergenerational communication issues
  • 9. 9 Identify Stakeholders • Assess where each stakeholder is on the engagement continuum – “I’m evaluating our volunteer engagement program. I’d love to get your ideas” – One on one conversations – Opportunity for you to learn – don’t defend or attempt to change minds • Group stakeholders into champions, those seeking more information, and those opposed to expanding volunteer engagement.
  • 10. What did stakeholders have to say? • Are there themes or trends? If they want more information what kind of information are they looking for? – Case studies – Pilot programs – Feedback from existing volunteers • Communicate about the process – What are you doing to ensure that you find the right volunteer for each position? 10
  • 11. Keep the story going Create ongoing communications to share information about the program • Successes and challenges • Ongoing work on pilot programs • New processes or better screening and training plans • New positions • And – of course – recognition! 11
  • 12. 12 Build buy-in on a strong foundation Engage supervisors or program managers in the process. • What does a volunteer need to know, do or be to be the right volunteer? • How will you ensure that you find the right volunteer? – Clear and comprehensive position descriptions – Interviews and screening process – Screen for culture and fit not just for skills and traits
  • 13. 13 Build buy-in on a strong foundation • What does a volunteer need to know before they start? – Do they know it already? Skills based volunteers – Are you training them? Who, how, when? • Involve others in the screening and training • Do you have policies and procedures in place? – Does everyone know what they are? Where they are? – Living policies evolve to fit the program as it changes – Do they include conflict resolution procedures?
  • 14. 14 Provide training and support Managing people is difficult, managing volunteers can be even harder • Many staff members may have never managed anyone before! – Start with the basics – what are the expectations? – Don’t assume that rudimentary skills exist. Role play and situational training. • Include information on theory and philosophy – Your philosophy, the organization’s philosophy, books, articles, blogs on volunteer management and engagement
  • 15. 15 Provide training and support What do you know but take for granted? • How do you communicate goals and expectations to a volunteer? • Can you tell a volunteer that the work isn’t right or up to your standards? How? • Create in-house trainings for staff. Informal support groups.
  • 16. 16 Provide training and support • Staff new to working with volunteers and those that are working with volunteers – I know you know this, but I wanted to include you in this refresher. – Model the type of interactions you want others to engage in with volunteers. • Don’t abandon them after initial trainings – Daily interactions can cause confusion or conflicts. – Ongoing check-ins with staff or meetings with staff and individual volunteers. Ensure that the process is smooth.
  • 17. 17 Evaluate! Things rarely work well the first time. • Build on regular check-ins. • Share questions or information across staff members. • What could we doing differently? What’s working? What isn’t? Solicit feedback from the volunteers too! • This is good information for your communication channels.
  • 18. 18 Working with unions Build on foundation processes and clear procedures to create a use-case for unions • Clear and comprehensive position descriptions for paid and volunteer staff – Is there a separate word for a volunteer position description? Be aware of terminology issues. • Identify discrete tasks or auxiliary positions • Work or skills outside of position descriptions.
  • 19. 19 Resources Learning Center Find upcoming webinar dates, how-to videos and more http://learn.volunteermatch.org VolunteerMatch Community Ask and answer questions after the webinar – use keywords Volunteer Profile http://community.volunteermatch.org/volunteer Related Webinar Topics: •Creating a Comprehensive and Engaging Volunteer Training Program •Where Do I Go From Here? Evolving your Volunteer Program for More Involvement •Walking the Walk: Engage Volunteers in your Volunteer Engagement Program
  • 20. 20 Thanks for attending! Join us online: Like us on Facebook:www.Facebook.com/VolunteerMatch Follow us on Twitter: @VolunteerMatch For any questions contact: Jennifer Bennett (415) 321-3639 [email protected] @JenBennettCVA Learning Center Find upcoming webinar dates, how-to videos and more http://www.volunteermatch.org/nonprofits/learningcenter/