The document discusses the sustainability and experiential travel agenda by Willem Niemeijer, CEO of Yaana Ventures, highlighting the experience economy in tourism and the concept of visitor dispersion to foster sustainable growth. It includes examples such as picnics, kayaking, and various community lodges that illustrate new travel trends driven by a desire for unique experiences and cultural immersion, particularly among millennials. The text emphasizes the importance of adapting to these trends to ensure a sustainable future in the travel industry.
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