10 Characteristics of Great Value Propositions
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The document outlines 10 characteristics of effective value propositions integral to successful business models, emphasizing the importance of addressing customers' key jobs, pains, and gains. It advocates for targeting specific areas to excel while considering emotional and social aspects of customer success. The document promotes the idea of differentiation and substantial performance over competitors to create compelling offerings that meet market needs.
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10 Characteristics of Great Value Propositions
- 1. 10 Characteristics Of Great Value Propositions Are embedded in great business models Focus on the jobs, pains, and gains that matter most to customers Focus on unsatis ed jobs, unresolved pains and unrealized gains Target few jobs, pains, and gains, but do so extremely well Go beyond functional jobs and address emotional and social jobs Align with how customers measure success Focus on jobs, pains, and gains that a lof of people have, or that some will pay a lot of money for Differentiate from competition on jobs, pains, and gains that customers care about Outperform competition substantially on at least one dimension Are dif cult to copy 1 2 3 4 5 Value Proposition Design www.strategyzer.com/value-proposition-design #vpdesign 6 7 8 9 10 Disappointed by the failure of a good idea? #VPDesign helps you systematically build products services that customers want!