Web Marketing 101
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The document provides an overview of 101 web marketing strategies and tips. It discusses using Facebook, Twitter, YouTube, and blogs for marketing. Key recommendations include setting up a Facebook page with optimized details, growing Twitter followers by following keywords and retweeting, optimizing YouTube videos for SEO, and using WordPress with plugins for blogging. Tools mentioned include Hootsuite for social media scheduling and Google Adwords for starting a paid campaign.
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Web Marketing 101
- 1. Web marketing - What Where & How A 101 web marketing workshop Tzvika (Josh ) Avnery [email_address] Facebook/tzvika.avnery Twitter/WiseStamp
- 3. WiseStamp - Email Apps Platform
- 4. 2 Million installs - 1.5 Million installs in the past year Partnerships with StumbleUpon, Digg, WWF etc... WiseStamp - Email Apps Platform
- 8. In our talk… What? Understanding Web marketing Where and how? Facebook & Twitter Youtube WordPress Blog/Site + Tips, Tools & best practices
- 11. A good Story… Wow effect - “ I must tell my friends …”
- 16. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity
- 18. Help your users to tell your story …
- 19. Where?
- 20. How!
- 23. U se suggestions on… Facebook Page name Image/Video Title & description Blog post Title Everything….
- 25. A page In less than 2 min.. ☛ facebook.com/pages
- 26. Set-up tips At least 20 fans
- 27. Checklist - Facebook Setup Page name - SEO Picture ( best size ) Picture strips Set up a landing tab (video, signups) Set URL username Add apps (twitter..etc) Add admins Promotion Invite friends Tell fans (emails – up to 5k) Facebook Ads In your email signature Social plugins on site (like button, Like box..etc)
- 28. Create a “spread the word” page… On site - Prominent locations
- 29. Spotlike.com Everywhere …. :)
- 30. One last Facebook tip…
- 34. Set-up tips
- 35. Set-up tips http://twitter.com/settings/design
- 37. Grow your followers Follow key words & brand name
- 39. WiseStamp.com Everywhere …. :)
- 40. Tools & Tips hootsuite.com Schedule Bulk schedule Upload Multiple accounts RSS Manage social profiles Twitter Keys Mobile Apps (twitter, tweetdeck)
- 41. Listening to “101 web marketing” By Josh from @WiseStamp at @roicommunity http://twitter.com/about/resources One last Twitter tip…
- 42. Grow your followers: Import contacts Search & monitor Keywords Brand name Embed on site/blog Tweet button Follow button Add to email signature (WiseStamp) Add to business card (PPT etc.) Checklist - Twitter
- 45. Checklist Optimize: Title SEO Description - Link Branded First/last screen (site url) Set Thumbnail Add annotations (subscribe, other video’s) Brand your channel (name, logo) Promote: tubemogul.com
- 49. My recommended WP optimization Plugins: All in one SEO or Wordpress SEO Google XML Sitemaps Ultimate Google Analytics
- 50. WordPress (self hosted) or Wordpress.com ? Self hosted Wordpress ( 5 min install …) Wordpress (self hosted) Wordpress.com Site+blog Your domain Maintenance You - Full control - Plugins - Cost ~ $5 per month free
- 52. The Goodies….
- 53. WiseStamp discount coupon – 33% off Google Adwords starter coupon - ₪ 200 Wordpress hosting discount coupon- 25% off Ping me: Tzvika (Josh ) Avnery [email_address] Facebook/tzvika.avnery Special Goodies:
- 54. Questions? Tzvika (Josh ) Avnery [email_address] Facebook/tzvika.avnery
- 55. Reading & Tools Reading Social Blogs - Mashable.com Socialmediaexaminer.com facebook.com/FacebookPages (resources tab) facebook.com/marismith (resources tab) Tips Facebook How to setup a page Import emails to page Wordpress Install a wordpress Twitter – Twitter in simple English Tools Google suggest – Übersuggest Facebook - Spotlike Twitter Twitter keys WiseStamp Youtube – Tubemugel.com
- 56. Some fun viral videos Videos: David going to the dentist - http:// youtu.be/txqiwrbYGrs Double rainbow - http:// youtu.be/OQSNhk5ICTI Where the hell is matt - http:// youtu.be/zlfKdbWwruY Dramatic chipmunk - http:// youtu.be/a1Y73sPHKxw Old spice - http:// youtu.be/owGykVbfgUE Evolution of dance - http:// youtu.be/dMH0bHeiRNg Bennerkeekee Teenage http :// youtu.be/lm_n3hg-Gbg Macabeets - http:// youtu.be/qSJCSR4MuhU Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/
- 57. Thank you! Follow us on : Facebook.com/WiseStamp Twitter/WiseStamp