How to Implement Digital Marketing in 2017
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The document provides tips on implementing digital marketing in 2017. It discusses creating videos, live streaming, search engine optimization (SEO), social media ads, analytical data, prioritizing mobile, and creating creative content. Specific tips include using tools like KeywordTool.io for videos, planning for live streams, optimizing websites for search engines, setting daily budgets for social media ads, measuring results with analytics, ensuring mobile-friendly websites, and producing long-form content like eBooks and blog posts. The overall message is that digital marketing requires an integrated approach across multiple channels to be effective.
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How to Implement Digital Marketing in 2017
- 1. Yusuf Chowdhury 210-316-3123 www.OnlineBusinessOwners.org www.Meetup.com/SAOnlineMarketing How to Implement Digital Marketing in 2017 .
- 3. 1- Video
- 4. Get Your EquipmentGet Your Equipment โข Camera โข Mobile device (with microphone jack) โข Camera Tripod โข External Hard Drive โข Audio (wired or wireless microphone) โข Softbox Lights โข Computer (PC or Mac) โข Software (video editing, teleprompter, screen capture, PowerPoint)
- 5. Audio-Technica ATR-3350 - $23
- 6. Azden WLX-PRO - $150
- 8. Fancierstudio 2400 watt lighting kit - $200
- 10. Sony Movie Studio - $50
- 11. Adobe Premiere Elements 13 - $100
- 14. How To Create Great Videos?How To Create Great Videos? โข Use KeywordTool.io โข 2-3 minutes video. โข Add more edit. โข Sound effects & music. โข Be conversational. โข Create engagement. โข Have an Intro. โข Add Call to action.
- 16. 1- Organic and authentic. 2- Highest in Engagement. 3- No need for perfection. 4- Best in sharing features. 5- So easy to use. 6- Viewers willing to assist. 7- Easy to invite other followers. 8- Easy to embed it on your website.
- 21. 1- Always provide value (tips, how to, tutorials etc.. ) 2- Plan and prepare 2- use www.canva.com , www.relaythat.com to create social media posts 3- Come up with great titles for your broadcast, use www.TweakYourBiz.com 4- Search for topics in Twitter search, Facebook search, Quora, Yahoo answers, Facebook groups 5- When watching other peopleโs live stream, look at questions from commentators 6- Use www.BuzzSumo.com for trending topics 7- Stay consistent with your broadcast shows 8- Use effective # within your niche use www.RiteTag.com and www.TagBoard.com
- 22. 9- Assist the broadcaster 10- Engage with broadcaster's viewers 11- Use a landing page in your bio 12- Ask for sharing in the middle of your live streaming 13- Tech and collaborate with other live streaming 14- Pin your link if you are going live from your LIKE page. 15- When broadcasting, start right away 16- Share your new products or services (use promo code) 17- Show your viewers behind the scenes 18- Broadcast live events 19- Use OBS (www.obsproject.com) to do tutorial videos. 20- Use BeLive.tv to do interview style live steaming. 21- Go live from your personal, like page or in a group.
- 23. 3-SEO
- 24. What is a Search Engine?
- 25. Every time you go to Google to look for something! Or type something in Googleโs text area is called search. What youโre actually doing is asking Googleโs search engine to retrieve information you are looking from their database back to you.
- 26. How Search Engines Works?
- 28. Search engine optimization (SEO) is a technical and creative process to influencing the visibility of a website in a search engine's organic search results, for the purpose of driving targeted customers to it.
- 29. What Does a Search Engine Do?
- 30. 1- crawls 2- Index. 3- Retrieve. 4- Rank.
- 31. Why SEO Is So
- 32. - Boost Ranking of your website. - People searching for your product and services. - Generates targeted leads. - Increase targeted traffic. - Helps you measure your results.
- 33. 4- Social Media ads
- 35. Social Media Ads! โข Define your target audience. โข Setup your daily budget. โข Test multiple ads and track results. โข Use images and texts. โข Select options within your objective. * www.Facebook.com/blueprint
- 37. Measuring Tools
- 38. 6- Mobile 1st
- 42. Why Mobile Search Is The Next Big Thing! 57% would not recommend a business with a bad mobile site. 71% of mobile users expect a mobile site to load as fast as a desktop. 40% have turned to a competitors site after a bad mobile experience. 95% of Smartphone users search for local information. 61% of users call a business after searching. 59% will visit business location after searching on mobile. 90% of these people will act within 24 hours.
- 44. Types of contents 1- On page content. 2- Press release. 3- Downloadable eBooks, Guides, Infographics, & White Papers. 4- eNewsletters. 5- Videos and Webinars. 6- Informative Blog Posts or Magazine Articles.
- 45. 8- Automation