Inset
Inset
GENERALAO
”That is not
what I mean!”
That is not
what I
mean!
World of
World of
ideas ideas ideas
ideas ideas ideas
ideas ideas ideas
ideas ideas ideas
ideas ideas ideas
ideas ideas ideas
ideas ideas
feelings feelings feelings
feelings feelings feelings
feelings feelings feelings
feelings feelings feelings
feelings feelings feelings
“I am
rich.”
Symbols
• used to express meanings
• used to express ideas and
feelings
• used in communication
Verbal Symbols
words words words words words
ords words words words words
rds words words words words
ds words words words words w
s words words words words wo
words words words words wor
words words words words word
words words words words words
words words words words words
beautiful
attractive ravishing arresting
pretty delightful glamorous
good looking gorgeous irresistible
nice-looking stunning bewitching
pleasing appealing beguiling
alluring engaging graceful
lovely winsome exquisite
charming heavenly fair
The difference
between
the almost right
word
and the right word is
really a large matter
– it is the difference
between the
lightning
bug and the
lightning.
The richness of
English allows us to
make subtle distinctions
and to express ideas
with precision.
Opportunities
for precision
also represent
occasions for error.
English contains many
troublesome words and
phrases that cause
problems because they
are similar to other words
and phrases in meaning,
sound, or usage.
admission-admittance complement-compliment
about-around disinterested-uninterested
accept-except counsel-council
adapt-adopt eldest-oldest
affect-effect farther-further
aggravate-annoy fortunate-fortuitous
among-between fewer-less
amount-number hopefully-I hope
appraise-apprise i.e.-e.g.
beside-besides its-it’s
can-may like-as
flout-flaunt loath-loathe
Infer-imply loose-lose
assure-ensure-insure infer-imply
Nonverbal
Symbols
• facial expressions
• gestures/actions
• eye movements
Paralanguage
The “how” something is said, not what is said.
Words of protest lost their fire when said in a
meek and soft voice.
Tones or voices must match the content of the
message.
Strong paralanguage emphasizes or reinforces
a message with strong points.
Language of
Flowers
- the use of flowers
based on the meaning
of each type of flower
Language of
Colors
- the use of colors
based on the meaning
of each color
Language of
Time
- the use of time
based
on position or power
Language of
Space
- the use of space
to show importance
Language of
Touch
- the use of touch
to express
what cannot be said
Facial
Expression
- the configuration of eyes,
eyebrows, lips, cheeks, nose
and forehead
to show how the person feels.
Posture and
Personal
Appearance
- the way
one carries and dresses
oneself
Written
Communication
- sending of messages, orders or
instructions in writing through
letters, circulars, reports, office
memos, bulletins, etc.
- text based language
Conventions of
Written
Communication
- Describe the surface features
of written communication
- Only exist in the written
• grammar
• spelling
• punctuation
3 main
categories
• Mechanics
• Usage
• Sentence Formation
Mechanics
• spelling
• punctuation
• capitalization
and
• paragraphs
Mechanics
about
• where to use a period
• where to place a comma
• if that semi-colon is used right
• and how to indicate speech
and quotations
Usage
• both
written and oral
communication
Usage
• rules of grammar
• word order
• verb conjugations
Sentence
Formation
• how a sentence is structured
• how phrases and clauses are used
to create simple and complex
Sentence
Formation
Word, order or sentence structure
cannot be changed after they have
been vocalized.
Nature of writing allows the
creator to sculpture the words.
English is a language that is
derived from many language
influences such as Germanic,
French and Latin.
As a consequence, it is not a
phonetically regular language
as it is influenced by many
phonetic realizations.
Communication is said to
be effective when both
sender and receiver in the
communication, assign
similar, like, or same
meanings to the message.
which and that are not
interchangeable.
3. Plan your
content formats.
attractive
4. Add knowledge
checks.
attractive
5. Add responsive
course content.
What is
attractive
the difference
between a lesson
and a module?
Modules
attractive
and lessons
are used to structure
and organize the
content within your
course.
Modules
attractive
consist
of groupings
of lessons.
Lessons
attractive