ASSIGNMENT

ON

“CORPORATE SOCIAL RESPONSIBILITY”

Submitted to: Submitted by:

Prof.Resham Chopra Shubham mohabe(3)
Rohit kumar
Satyam Sharma
Praveen mayar
Sunil singh baghel
Apoorva khare(57)
Introduction:
India is a democratic welfare state. It wants to achieve welfare
through democratic means. Business organization which fit in with such a
specification would have a better scope to survive and grow here. In order to make
themselves suitable for such a business environment , they should foster a
corporate objective of maximizing the social benefit. This must be considered as
social responsibility to take care of a society’s business. It means that every
business enterprise has a responsibility to take care of a society’s interest.
Social responsibility is the manager’s responsiveness to public
consensus. This means that there cannot be the same set of responsibilities
applicable to all countries at the same times. These would be determined in each
case by the customs, religions, traditions, level of industrialization , and a host of
other norms and standards about which there is a public consensus at any given
time in a given society. By the term CSR, what is generally understood is that a
business enterprise has an obligation to the society that extends beyond its narrow
obligation to its owner or shareholders. CSR is a culture and should be integrated
with all the phases of a corporation. In order to establish good corporate image,
business organization should include social responsibility as a corporate objective.
On the basis of legal provisions, companies have to concentrate on social
problems. For example, an industrial organization in India must obtain a certificate
from the pollution control board. Corporate donations to social welfare projects of
approved NGO’s are exempted from income tax in India. In competitive market,
the customer is the “king” and is the companies first priority as the company exists
for the customer only. Responsibility of business towards the customer is to
provide proper quality product at a fair price. Responsibility of a company towards
the community lies in community welfare and environmental welfare. The primary
responsibility of a company or a business firm is to look after the welfare of its
employees. A company’s policy which doesn’t care for the welfare of its people
may not be able to care for its external environment- the society. Hence, Corporate
Social Responsibility (CSR) defined as “the ethical behavior of a company towards
the society,” manifests itself in the form of such noble programs initiated by for-
profit organizations. CSR has become increasingly prominent in the Indian
corporate scenario because organizations have realized that besides growing their
businesses it is also vital to build trustworthy and sustainable relationships with the
community at large. This is one of the key drivers of CSR programs.
 Corporate social responsibility

Hindustan Unilever limited:

Hindustan Unilever Limited (HUL) is
India's largest Fast Moving Consumer
Goods Company, was formed in 1933 as Lever Brothers India
Limited, touching the lives of two out of three Indians with over
20 distinct categories in Home & Personal Care Products and
Foods & Beverages. 

Towards community:
HUL believes that an Organization’s worth is also in the service it renders to the
community. HUL focuses on hygiene, nutrition, enhancement of livelihoods,
reduction of greenhouse gases and water footprint. It is also involved in education
and rehabilitation of special or underprivileged children, care for the destitute and
HIV-positive, and rural development. HUL has also responded in case of national
calamities / adversities and contributes through various welfare measures, most
recent being the relief and rehabilitation of the people affected by the Tsunami
disaster, in India.

Project Shakti:

HUL’s Project Shakti is a rural initiative that targets small villages populated by
less than 5000 individuals. Through Shakti, HUL is creating micro-enterprise
opportunities for rural women:

 To improving their livelihood and the standard of living in rural

communities.
 To provides health and hygiene education through the Shakti Vani
programme.
 The program now covers 15 states in India and has over 45,000 women
entrepreneurs in its fold, reaching out to 100,000 villages and directly
reaching to over three million rural consumers.
Watershed Development Project:

The company had undertaken a development project in the community around our
Khangaon factory for the last four years. The project focuses on:

 Water harvesting.

 Aims at improving the lives of community there.

Encouraged by the results of our first project in Parkhed, they are taking up a
similar project in Mandka village in Maharashtra in partnership with
MITRA( Maharashtra Institute of Technology Transfer for Rural Areas), a non-
profit voluntary organization promoted by Bharatiya Agro Industries
Foundation(BAIF). Incidentally, this is the second watershed development project
initiated by the company near its Khamgaon factory in Buldhana district in
Maharashtra. This new project would be undertaken on 600 hectare of land in a
phased manner over a period of five years. “The company would be spending Rs
90 lakh over the next five years. Apart from the watershed development
programme, HUL would undertake other activities such as dairy farming, self-help
groups, cattle breeding, health &hygiene among others.

Towards employees:

1. HUL has offered a new policy to many employees, allowing them to choose
one day to work from home from the five work days per week. The company
says employees can choose one day to work from home each week based on
their own work conditions. This new policy of allowing employees to work
at home is another strategy that the company has taken:

 To help employees balance their arrangements between work and life.

 This new policy offers them more freedom.

2. HUL also allows its employees to work for part-time. The company says its
employees can apply for working three days or four days each week
according to their needs, for which they will get only 60%-80% of their full
 salary, but they will enjoy the full amount of other benefits like social
insurance and accident insurance.

3. HUL allows its pregnant employees to take maternity leave two months in
advance of giving birth to a baby and says they can apply for a one-year
maternity leave if necessary.

Towards consumers:

With 35 Power Brands, HUL meets everyday needs for nutrition, hygiene, and
personal care with brands that help people feel good, look good and get more out
of life. HUL’s major CSR initiatives in India include Lifebuoy Swasthya Chetana
(health & hygiene education), Fair & Lovely Foundation, Greening Barrens (water
conservation & harvesting) and Happy Homes. The company believe that what is
good for the environment and the consumers and community is good for our
business. We can not have a successful company in a failing society.

Lifeboy Swasthya chetna programme:

HUL also runs a rural health programme, Lifebuoy Swasthya Chetana (health &
hygiene education).

 To induce adoption of hygienic practices among rural Indians.

 Aims to bring down the incidence of diarrhoea.
 It has already touched 120 million people in approximately 50, 676 villages
across India.
Dabur India Limited:

Dabur India Limited is the fourth largest FMCG company in India. It operates in
key consumer products categories like hair care, oral care, health care, skin care,
home care and foods. It was set up in the year 1884 in Kolkata by Dr. S. K.
Burman. It is now one of the largest commercial undertakings in India. Dabur
India Limited is the market leader in the FMCG sector. It is well equipped for the
cut throat competition. The company's success rests on the 13 of its superbly
equipped ultra modern manufacturing facilities. Its products are marketed in more
than 50 countries. The company is powered by a management team of highly
qualified experts experienced in this field. 

Corporate social responsibility:

Giving back to the community is a part of corporate culture at Dabur. Today’s

Dabur’s social responsibility initiatives extend across five states in various
villages. In fact social responsibility, at Dabur, is an integral part of the business
model.

Towards community:

Sundesh:

A welfare organization financially and managerially supported by Dabur and

Chunni Lal Medical Trust. A CSR initiatives at Dabur are driven through this
Sustainable Development Society, which is an outcome of the vision of Dabur
India Ltd founder Dr. S.K Burman. Today, SUNDESH operates in Ghaziabad and
Gautam Budha Nagar district of Uttar Pradesh, and has -- more recently –
established presence in Rudrapur district of Uttrakhand. Over the years, it has
contributed to many worthy causes, addressing children’s literacy, improving
healthcare services, skill development, and environment, to name a few.
The company through this organization provides :
  Healthcare facilities to women and children.
 Gives non formal education to children and adults.
 Trains people in vocations such as bee keeping, mushroom farming,tailoring
etc. to provide them additional source of income.
 Ensuring overall socio-economic development of the rural & urban poor on
a sustainable basis, through different participatory and need-based
initiatives.
 It aims to reach out to the weaker and more vulnerable sections -- such as
women and children, illiterate and unemployed – of the society.

Jayanti Gramin Vikas Swarojgar Yogina:

An initiative which was designed for the economic development and upliftment of
families living below the poverty line. Today, the programme boast of over 63
SHG’s influencing the lives of over 700 poor people . Today, the programme
boasts of over 63 SHGs influencing the lives of over 700 poor people and 48
groups that are credit linked. The total number of groups under this project has
topped 63. Of this, 55 groups were 1 st graded by the bank and CCL was done for
49 groups. About 29 other groups had been 2nd graded and 27 groups were
sanctioned loan by the bank.

Plant For Life Project:

This project have been setup in the mountainous regions of the Himalayas.

Under the project, a high-tech greenhouse facility has been set up for
developing saplings of rare and endangered medicinal plants. Fully computer-
controlled and monitored, this greenhouse maintains the highly critical
environmental parameters required for their survival. We are also developing
quality saplings of more than 20 herbs, 8 of them endangered, through micro
propagation. In addition, satellite nurseries spread across mountain villages and
contract cultivation of medicinal herbs helps in maintaining the ecological
balance. These measures have also helped provides:
 Local cultivators the scientific knowledge for harvesting herbs and a
steady source of income. So that they are not forced to exploit the
environment to earn a livelihood.
 Besides helping preserve natural resources, this initiative has also gone a
long way in generating employment and income for local people.
  Improving the socio-economic conditions of local populace in the
Himalayan Kingdom

Towards employees:

Dabur India Ltd. maintains a proactive work space that encourages a competitive
and dynamic spirit. Just as we demand the best from our employees, we also
endeavour to give the best in return. Dabur considers people as its most important
asset. Some of the recent initiatives rolled out by Dabur India Ltd towards
employee engagement, training and rewards have been
listed below:

APPLAUSE:

A new rewards programme, seeks to reward employees in

various categories like the best newcomer, the trailblazer
employee, best suggestion given etc. The idea was:

 To create more employee touch points &

opportunities to recognize talent, both on a formal & informal basis.
 Under this programme, four categories have been created: Rising Star (best
newcomer), Honours Club (employee of the year), Trailblazer (employee of
the half year) and Eureka (for best idea generation).
 Besides, Spot Awards are also given to recognise employees on the spot at
any time, for demonstration of actions which are innovative, save cost,
promote team spirit, institute new initiative and raise standards of
performance. 

ADVENTURE:

A first-ever initiative of its kind in the FMCG industry,

seeks to recognize the best practices in advertising and
reward the people behind the creative. The event also
showcased Dabur's best TVCs and Print Ads of the past
one year. AdVenture incorporates two words 'Ad' and
'Venture', which encapsulate the entrepreneurial spirit of Dabur.

Under this initiative, nine Marketing categories at Dabur were asked to nominated
one advertisement each in TVC and Print categories, which was hosted on the
Dabur intranet for an online poll by Dabur’s sales and marketing managers across
the country. Based on the outcome of this poll, the top four TVCs and top four
Print ads were selected to make the final presentation before the Jury, comprising
Dabur India Ltd CEO Mr. Sunil Duggal, Dabur India Ltd COO Mr. V S Sitaram
and Mr. Santosh Desai, Managing Director and CEO of Future Brands Ltd.

ASTRA:

Advanced Sales Training for Retail Ascendance (ASTRA), is a

customised training programme for frontline sales force at Dabur
India Ltd. It is:

 Dedicated audio-visual sales training initiative launched to

enhance the quality of field execution.
 Aimed at managing channel complexities with respect to sales and
distribution and is undertaken through 'train the trainer' programme using 75
professional actors to train more than 2,000 channel partners across the
country.
 The Astra training consultancy module has been created in five vernacular
Indian languages - Bengali, Tamil, Telugu, Malayalam and Kannada.
 Through this programme, we’ve trained nearly all of Dabur’s and its channel
partners Sales force comprising Sales Officers, Stockists, Salesmen.

Towards customers:

 As the business strives forward so does our ability to deliver even better
value and choice. Their private label development program and exclusive
brand offering continues to grow, delivering international quality products,
at very competitive prices,” The brand is soon to announce the launch of its
customer loyalty programme ‘Advantage U’ demonstrating its commitment
to offer highest levels of customer experience and service, as well as great
value and choice.

 “Dabur is putting in a concerted effort towards offering the benefits of

chyawanprash to a wider audience with the national roll out of this
 innovative product. the launch of “dabur chyawan junior” reiterates our
commitment to the consumers by providing them the age-old benefits of
ayurveda in a modern format”
 Dabur is one of the most trusted healthcare brands in India. Our products
come with a promise of quality and offer wholesome health & wellbeing to
consumers. Mr. Amitabh Bachchan has been advocating the health benefits
of Honey for over three years now, and has successfully helped in getting
more and more people to switch to Dabur Honey for a healthier lifestyle.
With this campaign, India’s youth and health icon M S Dhoni joins Mr.
Bachchan in spreading the message. Now, both Dhoni and Mr. Bachchan
will impart the idea of healthy living for India, propagating the need to stay
fit with Dabur Honey.”

The launch of this new campaign is a part of Dabur Honey’s ongoing

initiative -- “Cheeni Ko Maaro Dhakka”.