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Case Study

A case is a written account of a real or simulated managerial problem that requires analysis and a solution. The case method was introduced in 1871 as an alternative to lectures in legal education and was later adopted by business schools. There are different types of case studies, including informational, appraisal, historical, project, and live/experimental cases. Analyzing cases helps develop analytical, application, creative, communication, and social skills. The process of analyzing a case involves thoroughly studying it to identify the problem, developing alternatives solutions, evaluating those alternatives, and selecting the best plan of action.

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Anand
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609 views

Case Study

A case is a written account of a real or simulated managerial problem that requires analysis and a solution. The case method was introduced in 1871 as an alternative to lectures in legal education and was later adopted by business schools. There are different types of case studies, including informational, appraisal, historical, project, and live/experimental cases. Analyzing cases helps develop analytical, application, creative, communication, and social skills. The process of analyzing a case involves thoroughly studying it to identify the problem, developing alternatives solutions, evaluating those alternatives, and selecting the best plan of action.

Uploaded by

Anand
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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What is a

Case ?
A case is a written account of real or
simulated managerial problems,
dilemmas, and situations calling for
Solutions. Analysis of cases is an exercise
in critical understanding of concepts and
causes of problems and events.
ORIGIN

The case method of teaching was


introduced by Langdell in 1871 as an
alternative to the lecture method of legal
education. Later when Harvard University
set up its business school in 1908, it was
adopted by them in their classes.
Types of Case Studies

1. Informational type case studies:


These, include a variety of items like working environment,
inter-organizational context, coordination, activities, problem
areas, history of events, inhibiting factors on, decision making,
etc.. This type increases 'awareness' about the environment
and helps in the decision making process. This also helps in the
evaluation of consequences of a decision.
2. Appraisal cases
These involve problem solving and decision making process,
3. Historical cases:
These involve research and educational interests.
4. Project cases:
These are radical educational processes involving interests.
5. Live and experimental cases or Functional cases:
Social welfare rehabilitation or introduction of ideas and
analytical concepts form the basis for these cases:
What is the Use of Case?
1. Analytical skills
One learns to classify, organize, and evaluate the information
handled. Using this
information one attempts to understand the situation described.

2. Application skills
This is useful at a lower level where concepts and principles, are
applied.

3. Creative skills
When cases cannot be-solved by logical process alone creativity is a
vital quality for a
manager and is more useful in decision-making.

4. Communicative skills
By writing well-constructed reports, analysis and by discussions, both
written and„
oral communicative skills are developed.

5. Social skills
One learns to communicate, listen, support, argue, control oneself,
etc.
Process of Analyzing a case
Study the case
I
Identify the problem
I
Define the problem
I
Identify the reasons of the problem
I
Develop alternatives
I
Evaluate alternatives
I
Develop plan of action
Before preparing a Cake
You Need

=
Requirements of Analyzing
a Case
• Thorough knowledge of the concerned
subject
• Ability to be analyze
• Ability to do critical thinking
• Ability to evaluate
• Ability to infer
Which one is nice? And Y?
Presenting a Case
Title of the case Summary of the case
I I
Statement of the problem Identify the problem
I
involved in the case
The case
I
I
Scope of the analysis Analysis of the case
I I
Alternative solutions and Alternative solutions
their evaluation available
I I
The best solution Analysis of the
I alternative solutions
Conclusion I
I Choosing the right
Executive Summary alternative
I
To do List While Analyzing a
Case
1. What is actual problem involved in the case?
2. What are the relevant facts?
3. What are the crucial unknown aspects of the
scene?
4. What are the major critical questions related to
each specific event?
5. In what ways can logic and reasoning be used
lo determine crucial inferences, connections
and relationships?
6. In what manner can contradictory facts and
arguments be weighed in making decisions?
7. What should be the proper timing of decisions?
8. In what ways can those decisions be best
executed?
-Raymond
All the Best

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