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Assignment 1 Case Study

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Assignment 1 Case Study

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TITLE: MEDICAL INFORMATION SYSTEM

CANADORE COLLEGE OF APPLIED ARTS AND TECHNOLOGY

DATE: 25 October 2024

PROJECT MANAGEMENT

BUS – 214

PROFESSOR – BHUPINDER GUPTA

GROUP NUMNER – 11

GROUP MEMBERS

ASHMEET KAUR A00174997

PAWANJOT KAUR SOHAL A00167592

JOBANPREET SINGH A00166063

SAMRAJ SINGH A00166305

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TITLE: Medical information system

INTRODUCTION

The use of technology in medical practices has become crucial in the quickly changing

healthcare landscape to improve patient care and efficiency. The dynamics of pursuing an

important project to update the information systems for a sizeable regional medical practice have

been shown by the case study of Paul Goldberg and his consultancy business. The company,

which specializes in creating and implementing computer-based information systems, especially

for doctors, has an opportunity that may push them into a new market. There are obstacles to this

possibility, though, such as the requirement for more funding and obligations that already exist.

The choice to move on with this project is based on their prior experience, knowledge and

expansion in the highly competitive consulting market.

Question1. Why did this team not receive the RFP at the same time the larger consulting firms

do?

Answer. Because the purchasing manager did not know their business, Paul's team sent the RFP

much later than other, larger consulting firms. The RFPs were first sent to known firms, which

had already been discussed among the physicians with their patients who worked in these larger

consulting companies. The smaller firm that Paul owned did not have such connections and thus

were not included initially. It was only through Dr. Houser's intervention that Paul's firm became

aware of the opportunity. This explains the challenge faced by smaller firms when competing

with larger more established companies for such invitations.

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Question2. Why is this team being considered as a candidate to submit a proposal?

Answer. The team led by Paul Goldberg is considered as a candidate to submit a proposal for

various reasons: -

1. Previous relationships with Dr. Houser- Paul and Dr. Houser have worked together on

a project in the past which builds a level of trust and confidence. Her approval of Paul’s

company as the purchasing manager and other doctors might be influenced by this

previous relationship.

2. Specialization in Market Information Systems- Creating computer-based information

systems specially for medical offices is the area of expertise of the consulting firm. Their

background in managing prescriptions, insurance processing, billing and data about

patients fits the demands of the local medical practice perfectly.

3. Training and support- Besides just setting up the technology, the company offers

training to staff members in the doctor’s office. This is necessary to ensure that the new

system is used efficiently.

4. Opportunity for growth- Paul is enthusiastic about the plan and sees it as a big chance

for the company to develop and enter a new market. Physicians searching for an active

partner to handle their information systems can be identified with this goal.

Question3. Develop a bid/no bid checklist to help determine if they should submit a proposal.

Answer. To determine whether Maggie, Paul, and Steve should submit a proposal for the

project. Here is the bid/no bid checklist:

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Bid/ no bid checklist

Project title: computer-based information system upgraded

Customer: larger regional medical practise (LRMP)

Score each factor as High (H), Medium (M), or Low(L)

Factors Score Comments

1. Competition H There are other large consulting firms bidding for the

project. They were informed of the project earlier and

were handed the RFP two weeks earlier than Paul’s

firm.

2. risk H Received the RFP 2 weeks later than the competitors.

3.consistent with our mission H Computer – based info system for physicians is our

business.

4.opportunities to extend our H Some of the requirements are like the requirements of

capabilities the physician clients. But the scope is bigger with 6

regional offices and 2 pharmacies to be integrated. It

is a huge jump from private practise clients to regional

practise clients.

5.reputation with customer L Have not serviced LRMP before.

Have only worked with one of their doctors

previously.

6.availability of funds H LRMP has funds budgeted to implement the

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information system upgraded.

7.resources available to L Only Paul, Maggie, and Steve works for the firm.

prepare quality proposal Maggie already has her hand full of 3 projects with

deadline coming up and an unsatisfied client. Paul and

Steve will have to work on the proposal without

Maggie.

8.resources available to L With the size of the project, they will have to hire part

perform project - time workers.

Advantages, strengths, or distinct capabilities:

Specialize in providing services for physicians.

Already have a lot of experience working with doctors.

Know the nature and needs of the business; would help in preparing a clear focused

proposal.

Weaknesses:

Only 3 people are working for the company

Do not have enough people to prepare the proposal and to complete the project.

Question4. What should Maggie, Paul, Steve do? In explaining your answer, address the concern

of each of the three team members.

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Answer. It is suggested that they present the proposal while taking a methodical approach to

addressing the specific issues brought up by each of them.

Dialogue of Concerns:

Maggie's Concern: The following proactive acts will lessen the stress on Maggie:

Sharing Workload: To fulfill deadlines with quality, Paul and Steve can share a portion

of the work that is already underway with her.

Temporary Assistance Addition: To free Maggie up to focus on high-impact initiatives

and the proposal, they might hire a part-time consultant or even an intern to do some of

the low-priority work.

Interact with Existing Customers: Managing satisfaction levels among current clients

is facilitated by open and transparent communication on deadlines and expectations.

Steve's Concern: The following could allay Steve's worries about their capacity to manage a far

more ambitious project:

Project Planning: They may create a proper project plan that includes task breakdown,

dates, and resource allocation. This will help them see the path forward and make the job

appear less daunting.

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Subcontractors or Freelancers: To bolster their arsenal, they might hire independent

contractors with specialized knowledge. They will be able to adequately step up their

efforts without going over budget thanks to this.

Internal Review: They will feel more confident about their abilities if they have an

internal meeting to go over their combined capabilities and prior experience.

Paul's Passion: To access it, the proposed effort must be led by:

Obtaining Dr. Houser's Support: His active participation in the proposal drafting

process would provide valuable perspectives and potential endorsements that would

bolster their case.

Stress additional value: The proposal will highlight how smaller businesses may easily

outperform larger ones due to their customized approach, responsiveness, and customer

service mentality.

Strategic collaboration: Paul facilitates strategic collaboration among partners to

guarantee the best possible contribution of the combined experience in the proposal.

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Every team member's concern can be discussed, and activities can be planned accordingly, to

manage the preparation competitively and, perhaps, win this project. Since they would then be

able to expand up their clientele and abilities in the healthcare industry, this could end up being a

turning point for their company.

CONCLUSION

The fact that Paul Goldberg’s consulting firm was given serious consideration to submit a

proposal for the information system improvement of the local medical practice and it shows the

value of established connections, specialized knowledge and the capacity to take on bigger

projects. Despite the obstacles presented by present responsibilities and the scope of the

organization, Paul’s passion and strategic approach show the company’s capacity to broaden its

activities and establish its place in the healthcare technology industry. In the end, the choice to

submit a proposal shows the firm’s capabilities as well as its desire to develop and prosper in a

cutthroat industry.

References: Cengage Learning. (2018). Developing project proposals.

Kerzner, H. (2017). Project management: A systems approach to planning, scheduling, and

controlling. Wiley.

Pinto, J. K. (2020). Project management: Achieving competitive advantage. Pearson.

Meredith, J. R., & Shafer, S. M. (2020). Operations management for MBAs. Wiley.

O'Neill, M., and Schmidt, K. (2016). "Project Management in Healthcare: A Systematic Review."

Journal of Project Management, 47(2), 123-138.

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This article discusses the difficulties and best practices of project management techniques that

are especially used in healthcare projects.

10.1177/875697281604700205 DOI

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